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Buick is making their Regal Sportback a bit more luxurious with the introduction of a Avenir model for 2019. We first learned about this model thanks to General Motors’ 2019 fleet order guide last week. The Avenir transformation on the Regal begins outside with a three-dimensional mesh grille, 19-inch wheels finished in Pearl Nickel, LED headlights, and Avenir badging on the doors. Step inside to find either a ebony or beige design theme with diamond quilt-stitched front seats; embroidered headrests, an 8-inch touchscreen with navigation, 8-speaker Bose audio system, and a wireless charging pad for your smartphone. A driver assistance suite of features that includes blind spot monitoring,lane change alert, rear-cross traffic alert, and rear parking sensors come standard. Adaptive cruise control is standard. Buick will only offer one powertrain configuration on the Regal Avenir; the turbocharged 2.0L four-cylinder producing 250 horsepower and 260 pound-feet of torque. This will come paired with a nine-speed automatic and front-wheel drive. Pricing hasn't been announced, but we're guessing it will slot between the Essence and GS. The Regal Avenir arrives at Buick dealers this fall. Source: Buick 2019 Regal Avenir Offers Sleek, Versatile Luxury Premium Line Extends to Buick’s Freshest Face SARATOGA SPRINGS, NY — With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels. “Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.” Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value. Buick’s first cloud-connected1 Infotainment System debuts on Regal Avenir, enabling embedded apps and enhancing how customers interact with vehicle features such as profiles, available navigation, voice recognition system updates and applications. Owners will now be able to personalize their user preferences and seamlessly take that profile with them into any compatible vehicle. “Innovation comes standard with Avenir,” said Chris Hay, Product and Pricing director, Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio. The Enclave Avenir was the first Buick with Evonik Acrylite exterior lighting, a Rear Camera Mirror and an ionizer, and now Buick’s latest infotainment interface will come standard with the Regal Avenir.” Other Avenir-exclusive interior details include a Whisper Beige interior theme with Ebony accents, unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates. An Ebony interior theme is also available on Avenir models. On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design. Numerous safety and driver assistance technologies2 available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control - Advanced, are also available. A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir. Pricing will be announced early fall 2018 when Avenirs arrive at dealers. -
Buick is making their Regal Sportback a bit more luxurious with the introduction of a Avenir model for 2019. We first learned about this model thanks to General Motors’ 2019 fleet order guide last week. The Avenir transformation on the Regal begins outside with a three-dimensional mesh grille, 19-inch wheels finished in Pearl Nickel, LED headlights, and Avenir badging on the doors. Step inside to find either a ebony or beige design theme with diamond quilt-stitched front seats; embroidered headrests, an 8-inch touchscreen with navigation, 8-speaker Bose audio system, and a wireless charging pad for your smartphone. A driver assistance suite of features that includes blind spot monitoring,lane change alert, rear-cross traffic alert, and rear parking sensors come standard. Adaptive cruise control is standard. Buick will only offer one powertrain configuration on the Regal Avenir; the turbocharged 2.0L four-cylinder producing 250 horsepower and 260 pound-feet of torque. This will come paired with a nine-speed automatic and front-wheel drive. Pricing hasn't been announced, but we're guessing it will slot between the Essence and GS. The Regal Avenir arrives at Buick dealers this fall. Source: Buick 2019 Regal Avenir Offers Sleek, Versatile Luxury Premium Line Extends to Buick’s Freshest Face SARATOGA SPRINGS, NY — With the addition of the Regal Avenir — the fourth Buick globally to get an Avenir trim in less than a year — the momentum behind Buick’s highest expression of luxury continues to grow. Since its introduction last fall, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding for the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels. “Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.” Half of all Regal Sportback buyers are choosing the top trim level, and within the midsize car segment demand is growing for more premium vehicles. Over the past four years, demand has risen 30 percent for midsize cars priced from $30,000 to $40,000, reflecting the increasing customer demand for more luxury, convenience and safety without compromising overall value. Buick’s first cloud-connected1 Infotainment System debuts on Regal Avenir, enabling embedded apps and enhancing how customers interact with vehicle features such as profiles, available navigation, voice recognition system updates and applications. Owners will now be able to personalize their user preferences and seamlessly take that profile with them into any compatible vehicle. “Innovation comes standard with Avenir,” said Chris Hay, Product and Pricing director, Buick and GMC. “It is a place for us to showcase our latest ideas to promote occupant well-being before we roll them out to other vehicles in our portfolio. The Enclave Avenir was the first Buick with Evonik Acrylite exterior lighting, a Rear Camera Mirror and an ionizer, and now Buick’s latest infotainment interface will come standard with the Regal Avenir.” Other Avenir-exclusive interior details include a Whisper Beige interior theme with Ebony accents, unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates. An Ebony interior theme is also available on Avenir models. On the exterior, Regal Avenir’s more dramatic look features the unique Avenir three-dimensional mesh upper grille inspired by our award-winning concept cars. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel wheels create more visual differentiation and complement the Regal’s timeless design. Numerous safety and driver assistance technologies2 available on other Regal Sportback models come standard on Avenir, including Rear Park Assist, Rear Cross Traffic Alert, Lane Change Alert with Side Blind Zone Alert, LED headlamps with auto leveling, cornering lamps and driver side auto-dimming mirrors. Additional active safety technologies, including Adaptive Cruise Control - Advanced, are also available. A 250-horsepower 2.0-liter turbocharged four-cylinder engine producing 260 lb-ft of torque, a nine-speed automatic transmission, ample cargo space with a discreet rear opening and tri-folding 40/20/40 rear seats, wireless charging, navigation and Bose eight-speaker premium audio also come standard on Avenir. Pricing will be announced early fall 2018 when Avenirs arrive at dealers. View full article
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Currently, Buick only offers their upscale Avenir trim on only the Enclave crossover. But that will be changing in the coming weeks as the brand has announced the 2018 LaCrosse Avenir. The LaCrosse Avenir stands out from its brethren with new mesh grille inserts, chrome "wings", 19-inch wheels (20-inch wheels are optional), and Avenir badging. Inside, Buick went all out by using chestnut-brown leather upholstery, embroidered headrests, and special sill plates. Like the Enclave Avenir, the LaCrosse Avenir comes fully loaded with a Bose audio system, panoramic moonroof, and the 3.6L V6 with 310 horsepower. Optional equipment includes all-wheel drive, a suite of active safety equipment, and Dynamic Drive Package. Pricing will be announced closer to the LaCrosse Avenir's launch. Source: Buick Press Release is on Page 2 Buick LaCrosse Avenir Makes World Debut Buick’s highest expression of luxury expands to flagship sedan LOS ANGELES ― With the arrival of the 2018 LaCrosse Avenir, Buick’s new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they’re shopping for a car or SUV. First introduced with the 2018 Enclave that went on sale in October, Avenir features unique styling cues, an extensive set of standard features and exclusive premium materials for customers who want more. “Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.” Like the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from our award-winning concept cars for a more dramatic look, expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels create a commanding road presence and complement the LaCrosse’s timeless design. “Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.” Inside, Avenir-exclusive details include a Chestnut interior color theme, embroidered first-row headrests and Avenir-scripted sill plates. Features available on other LaCrosse models come standard on the Avenir, including a powerful 310-horsepower V-6, nine-speed automatic transmission, navigation and Bose Centerpoint Surround Sound premium audio, as well as a panoramic moonroof. Additional available features include Ebony interior, Intelligent Twin-Clutch AWD, Dynamic Drive Package featuring continuous variable real-time dampening control and a suite of advanced safety features. LaCrosse Avenir will arrive at dealers in early 2018. -
Currently, Buick only offers their upscale Avenir trim on only the Enclave crossover. But that will be changing in the coming weeks as the brand has announced the 2018 LaCrosse Avenir. The LaCrosse Avenir stands out from its brethren with new mesh grille inserts, chrome "wings", 19-inch wheels (20-inch wheels are optional), and Avenir badging. Inside, Buick went all out by using chestnut-brown leather upholstery, embroidered headrests, and special sill plates. Like the Enclave Avenir, the LaCrosse Avenir comes fully loaded with a Bose audio system, panoramic moonroof, and the 3.6L V6 with 310 horsepower. Optional equipment includes all-wheel drive, a suite of active safety equipment, and Dynamic Drive Package. Pricing will be announced closer to the LaCrosse Avenir's launch. Source: Buick Press Release is on Page 2 Buick LaCrosse Avenir Makes World Debut Buick’s highest expression of luxury expands to flagship sedan LOS ANGELES ― With the arrival of the 2018 LaCrosse Avenir, Buick’s new sub-brand expands its offerings and provides customers a way to experience the highest expression of Buick luxury, regardless of whether they’re shopping for a car or SUV. First introduced with the 2018 Enclave that went on sale in October, Avenir features unique styling cues, an extensive set of standard features and exclusive premium materials for customers who want more. “Nine out of ten LaCrosse buyers are choosing one of the top two trim levels — customers are signaling they want more from Buick,” said Duncan Aldred, vice president of Global Buick and GMC. “With even more content and an elegant look, Avenir adds a unique name and appearance for those who want the best of our attainable luxury.” Like the Enclave Avenir, the LaCrosse Avenir’s design details were channeled from our award-winning concept cars for a more dramatic look, expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script badging on the front doors and exclusive 19-inch Pearl Nickel or available 20-inch Midnight Silver wheels create a commanding road presence and complement the LaCrosse’s timeless design. “Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.” Inside, Avenir-exclusive details include a Chestnut interior color theme, embroidered first-row headrests and Avenir-scripted sill plates. Features available on other LaCrosse models come standard on the Avenir, including a powerful 310-horsepower V-6, nine-speed automatic transmission, navigation and Bose Centerpoint Surround Sound premium audio, as well as a panoramic moonroof. Additional available features include Ebony interior, Intelligent Twin-Clutch AWD, Dynamic Drive Package featuring continuous variable real-time dampening control and a suite of advanced safety features. LaCrosse Avenir will arrive at dealers in early 2018. View full article
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2019 Buick Regal To Be Next Model Getting the Avenir Treatment
William Maley posted an article in Buick
As we reported earlier this week, Avenir has proven to be a success for Buick. The trim makes up about 25 percent of Enclaves sold and has raised the average transaction price by $5,000. It should come as a no surprise that the Buick is planning to expand Avenir to another model. The Truth About Cars stumbled across General Motors’ fleet order guide for 2019 and found that the Regal Sportback will be offered with the Avenir trim. It will only be available with the 2.0L turbo-four with front-wheel drive - meaning 250 horsepower and 260 pound-feet (down 35 lb-ft when compared to the AWD variant), but coming with a nine-speed automatic. The Regal Avenir will come loaded with standard equipment. For the exterior, a set 19-inch wheels come finished in what Buick calls Pearl Nickel, LED headlights, and a set of cornering lights The interior gets an 8-inch infotainment system with a Bose audio system. Also standard is the Driver Confidence Package 1 that brings four-way lumbar adjustment, heated mirrors, wireless charging pad, rear parking sensors, rear cross traffic alert, and lane change alert with blind spot monitoring. Optional is the Driver Confidence Package 2 that brings adaptive cruise control, Lane Keep Assist, automatic emergency braking, and front pedestrian braking. TTAC expects the Regal Avenir sometime towards the end of summer. We're expecting it sometime later in the year. Source: The Truth About Cars, GM Fleet Order Guide -
As we reported earlier this week, Avenir has proven to be a success for Buick. The trim makes up about 25 percent of Enclaves sold and has raised the average transaction price by $5,000. It should come as a no surprise that the Buick is planning to expand Avenir to another model. The Truth About Cars stumbled across General Motors’ fleet order guide for 2019 and found that the Regal Sportback will be offered with the Avenir trim. It will only be available with the 2.0L turbo-four with front-wheel drive - meaning 250 horsepower and 260 pound-feet (down 35 lb-ft when compared to the AWD variant), but coming with a nine-speed automatic. The Regal Avenir will come loaded with standard equipment. For the exterior, a set 19-inch wheels come finished in what Buick calls Pearl Nickel, LED headlights, and a set of cornering lights The interior gets an 8-inch infotainment system with a Bose audio system. Also standard is the Driver Confidence Package 1 that brings four-way lumbar adjustment, heated mirrors, wireless charging pad, rear parking sensors, rear cross traffic alert, and lane change alert with blind spot monitoring. Optional is the Driver Confidence Package 2 that brings adaptive cruise control, Lane Keep Assist, automatic emergency braking, and front pedestrian braking. TTAC expects the Regal Avenir sometime towards the end of summer. We're expecting it sometime later in the year. Source: The Truth About Cars, GM Fleet Order Guide View full article
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Almost a year after Buick introduced their Avenir subbrand, it has proven to be a big success for the brand's big crossover. According to Automotive News, one out of every four Enclaves sold is the top-line Avenir. That's pretty impressive when you consider that the base price for the Avenir is $54,495. GM says demand from dealers is outstripping their supplies, despite a new investment earlier this year. Sales of the new Enclave have risen 15 percent in the first half of this year, and the average transaction price has risen $5,000 - putting it in line with the likes of the Acura MDX and Infiniti QX60. "We saw the need to provide even more for Enclave, and it was a direct result of sales of the first generation. They were asking for even more options and equipment," said Jace Stokes, manager of product marketing for the Enclave. Stokes went onto say that the success of Avenir for the Enclave has them thinking about what to do for the next-generation of the subbrand. "We certainly have more technology planned. I think next generation is where we're going to push Avenir further." Source: Automotive News (Subscription Required) View full article
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Buick is Selling Enclave Avenirs Like They're Going Out Of Style
William Maley posted an article in Buick
Almost a year after Buick introduced their Avenir subbrand, it has proven to be a big success for the brand's big crossover. According to Automotive News, one out of every four Enclaves sold is the top-line Avenir. That's pretty impressive when you consider that the base price for the Avenir is $54,495. GM says demand from dealers is outstripping their supplies, despite a new investment earlier this year. Sales of the new Enclave have risen 15 percent in the first half of this year, and the average transaction price has risen $5,000 - putting it in line with the likes of the Acura MDX and Infiniti QX60. "We saw the need to provide even more for Enclave, and it was a direct result of sales of the first generation. They were asking for even more options and equipment," said Jace Stokes, manager of product marketing for the Enclave. Stokes went onto say that the success of Avenir for the Enclave has them thinking about what to do for the next-generation of the subbrand. "We certainly have more technology planned. I think next generation is where we're going to push Avenir further." Source: Automotive News (Subscription Required) -
Buick Has High Expectations For Avenir, But Not High Pricing
William Maley posted an article in Buick
GMC's Denali subbrand has been a huge success for General Motors. According to GM CEO Mary Barra, Denali-badged models now account for almost 30 percent of GMC retail sales, bringing in higher margins and average transaction prices. With Buick launching their Avenir subbrand, GM hopes for the same success. "Avenir already seems to be capturing the imagination. It just seems to have something maybe in the same way Denali has something," said Duncan Aldred, GM's vice president for Buick and GMC to Automotive News. But Buick knows they have to go slow and steady with the rollout of Avenir. One of the key reasons Denali has enjoyed immense success is that GMC allowed it to grow organically and slowly. Like GMC, Buick has only introduced one model with the Avenir trim, the 2018 Enclave. There are plans to roll out Avenir to other models, but Buick hasn't decided if it will do all of their models like GMC does with Denali. "Whether we make the investment for what would be a somewhat limited volume, we'll see," said Aldred. Buick is also making sure that it prices Avenir correctly so it doesn't push customers away. According to Automotive News, the base price of the Enclave Avenir ($54,410 with destination) is 33 percent higher than the base model. That may seem like a lot, but it pales in comparison to the 55 percent premium the Acadia Denali has over the base model. "We certainly didn't want to price it too high. We weren't going to overprice this to begin with, for sure," said Aldred. Source: Automotive News (Subscription Required) -
GMC's Denali subbrand has been a huge success for General Motors. According to GM CEO Mary Barra, Denali-badged models now account for almost 30 percent of GMC retail sales, bringing in higher margins and average transaction prices. With Buick launching their Avenir subbrand, GM hopes for the same success. "Avenir already seems to be capturing the imagination. It just seems to have something maybe in the same way Denali has something," said Duncan Aldred, GM's vice president for Buick and GMC to Automotive News. But Buick knows they have to go slow and steady with the rollout of Avenir. One of the key reasons Denali has enjoyed immense success is that GMC allowed it to grow organically and slowly. Like GMC, Buick has only introduced one model with the Avenir trim, the 2018 Enclave. There are plans to roll out Avenir to other models, but Buick hasn't decided if it will do all of their models like GMC does with Denali. "Whether we make the investment for what would be a somewhat limited volume, we'll see," said Aldred. Buick is also making sure that it prices Avenir correctly so it doesn't push customers away. According to Automotive News, the base price of the Enclave Avenir ($54,410 with destination) is 33 percent higher than the base model. That may seem like a lot, but it pales in comparison to the 55 percent premium the Acadia Denali has over the base model. "We certainly didn't want to price it too high. We weren't going to overprice this to begin with, for sure," said Aldred. Source: Automotive News (Subscription Required) View full article
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To say the Buick Enclave was well past its sell-by-date would be an understatement. But to be fair, the Enclave was one of Buick's best-sellers. The 2018 Enclave that debuted tonight in New York has some big shoes to fill. The basic shape of the 2018 Enclave is the same as the outgoing model. What has changed are the front and rear ends. Buick's designers took the front off the Avista concept and put it onto the Enclave. The distinct grille with the Buick emblem floating and slim headlights are here. Around back is a restyled tailgate with a large chrome bar and narrow taillights. Buick borrowed the dash from LaCrosse for the Enclave's interior with flowing curves, high-quality materials, and an 8-inch screen featuring the latest version of the Intelllink infotainment system. In terms of seating, Enclave can seat up to seven people. Buick says overall space has increased by 10 percent and with the 3rd-row up, offers up 23.6 cubic feet of space. Power still comes from a 3.6L V6 offering up 302 horsepower and 260 pound-feet of torque. A nine-speed automatic and the choice of either front-wheel or all-wheel drive. Buick also used this event to launch the Avenir subbrand with the Enclave being the first model. Avenir models feature special badging, 20-inch wheels, LED headlights, contrast stitching and piping on the seats, dual moonroofs, navigation, and the rearview mirror/camera that has debuted on the Cadillac CT6 and XT5. The 2018 Buick Enclave hits dealers this fall. Source: Buick Press Release is on Page 2 First-Ever Enclave Avenir Offers Progressive, Family-Oriented Luxury Enclave ushers in the arrival of Buick’s new luxury sub-brand NEW YORK — Debuting with the 2018 Buick Enclave, the new Avenir sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity. Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers. “The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.” Enclave Avenir highlights Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience. It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped. It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60. Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row. Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard. Buick-first Rear Camera Mirror is standard on Avenir. Buick-first Evonik Acrylite lighting technology provides a distinctive light signature. Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat. A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission. Standard five-link rear suspension and available continuously variable real-time damping (CDC) offer a refined, isolated ride. Available intelligent AWD with active twin-clutch rear differential and Buick-first switchable AWD help improve control and efficiency. Avenir: Buick’s highest expression of exclusive style, inclusive luxury All Avenir models will feature an exclusive 3-dimensional mesh grille paired with chrome wings inspired by Buick concept cars. Additional Enclave Avenir notable styling cues include 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors. A wide array of advanced technologies and interior features emphasizing premium comfort and inclusive luxury comes standard in the Enclave Avenir, including heated and ventilated front seats; heated second-row seats; navigation; wireless charging; a dual moonroof; an 8-inch diagonal reconfigurable cluster display; a 360-degree surround vision camera system for easier parking; and a rear camera mirror that can function as a traditional mirror or as a camera, eliminating obstructions such as heads and headrests while expanding the rear field of vision by an estimated 300 percent. Available adaptive cruise control and full speed Forward Automatic Braking offer customers even more safety feature options, and a premium suspension with continuously variable real-time damping (CDC) provides a smooth, comfortable ride, with enhanced body control and handling in Sport mode. “This is a vehicle intended for Buick customers who demand the best and the latest our brand has to offer,” said Aldred. Elegant design and functionality define the all-new Buick Enclave The Enclave’s new design architecture enables a balanced, athletic appearance. New proportions give it a sleeker look with aerodynamic benefits for efficiency. The roofline is lower, the windshield is sharper and the wheelbase is extended, giving the vehicle a more dramatic stance. Its sculpted body creates a windswept appearance. Its interior is inviting and harmonious. Extensive use of LEDs is integrated into Buick’s first application of Evonik Acrylite technology and bi-functional LED projector headlamps and LED tail lamps. The technology’s compound curvature application creates a smooth, uniform and recognizable appearance that will make the Enclave stand out on the road. IntelliBeam headlamps also allow drivers to experience better road illumination and improved visibility without having to manually switch the high beams on and off. A significantly enhanced suite of available advanced safety technologies is engineered to help drivers monitor their surroundings and feel confident when behind the wheel. Standard safety equipment on all 2018 Enclaves includes a rear vision camera, rear park assist and seven air bags, including a front center side airbag. Among the available crash-avoidance technologies are rear cross traffic alert, front pedestrian braking, lane keep assist with lane departure warning, safety alert seat and surround vision. Having leveraged the first-generation Enclave as a benchmark for quietness, the 2018 Enclave cabin is engineered to further minimize unwanted interior noise through its honed exterior shapes, sealing and sound-deadening acoustics and strategic use of materials throughout. QuietTuning and active noise cancellation enhancements help to reduce, block and absorb noise, keeping it from entering the cabin. A 10-speaker Bose Premium sound system with new components, new tuning and a redesigned bass enclosure further enhances the sound experience. Another lifestyle-enhancing feature in the Enclave interior is an air ionizer that eliminates odors and provides higher air quality. It works by producing negatively charged particles that attract air-borne contaminants and break down their structure, cleaning the cabin air. The ionizer can help address external and internal odors and reduce bacteria, viruses, dust, debris and pollen, while also helping improve driver alertness. It requires no maintenance or filter replacement. Enclave’s interior has flexible cargo solutions for large and small items. The vehicle has 10 percent more cubic feet of overall interior space when including the hidden underfloor storage, and 23.6 cubic feet of cargo space behind the third row. Other space enhancements include a 10-inch-deep dry underfloor storage with 3.1 cubic feet of space. Second- and third-row seating fold flat to create a wide, nearly-flat load floor. A power-folding third row makes reconfiguring more convenient, while second-row SmartSlide Seats provide easy access to the third row. On the passenger side, the SmartSlide seat provides pitch slide functionality to allow access even with an empty forward-facing child seat installed (using the LATCH system). Additional standard equipment on every 2018 Enclave includes keyless entry and push-button start, a hands-free power-programmable liftgate with a Buick tri-shield logo illuminating the ground below the hidden sensor, tri-zone automatic climate control, universal home remote and more. Every Enclave also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan[1] at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers. A frameless 8-inch diagonal infotainment system with Teen Driver, Rear Seat Reminder[2], and Apple CarPlay and Android Auto compatibility is standard. Every Enclave features Rear Seat Reminder2, an industry-first feature designed to remind drivers to check the back seat as they exit their vehicles under certain circumstances. The Enclave will continue to be manufactured in Lansing, Michigan, and goes on sale in the fall of 2017. Pricing and other details will be announced later this year. View full article
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To say the Buick Enclave was well past its sell-by-date would be an understatement. But to be fair, the Enclave was one of Buick's best-sellers. The 2018 Enclave that debuted tonight in New York has some big shoes to fill. The basic shape of the 2018 Enclave is the same as the outgoing model. What has changed are the front and rear ends. Buick's designers took the front off the Avista concept and put it onto the Enclave. The distinct grille with the Buick emblem floating and slim headlights are here. Around back is a restyled tailgate with a large chrome bar and narrow taillights. Buick borrowed the dash from LaCrosse for the Enclave's interior with flowing curves, high-quality materials, and an 8-inch screen featuring the latest version of the Intelllink infotainment system. In terms of seating, Enclave can seat up to seven people. Buick says overall space has increased by 10 percent and with the 3rd-row up, offers up 23.6 cubic feet of space. Power still comes from a 3.6L V6 offering up 302 horsepower and 260 pound-feet of torque. A nine-speed automatic and the choice of either front-wheel or all-wheel drive. Buick also used this event to launch the Avenir subbrand with the Enclave being the first model. Avenir models feature special badging, 20-inch wheels, LED headlights, contrast stitching and piping on the seats, dual moonroofs, navigation, and the rearview mirror/camera that has debuted on the Cadillac CT6 and XT5. The 2018 Buick Enclave hits dealers this fall. Source: Buick Press Release is on Page 2 First-Ever Enclave Avenir Offers Progressive, Family-Oriented Luxury Enclave ushers in the arrival of Buick’s new luxury sub-brand NEW YORK — Debuting with the 2018 Buick Enclave, the new Avenir sub-brand represents the highest expression of Buick luxury. Avenir offers unique styling cues and an extensive set of standard features and premium materials throughout the vehicle. New and versatile functionality, interior spaciousness, and intuitive technologies build on the Enclave’s established popularity. Smart innovation and style come standard on the 2018 Buick Enclave Avenir. Buick-first Evonik Acrylite exterior lighting illuminates the road ahead with the power of more than 100 LEDs across the vehicle. A Rear Camera Mirror provides a clearer, broader view of what’s behind. And in-vehicle ionization leaves the air cleaner and fresher. It’s all packaged within an elegant design that combines concept car inspiration with improved interior luxury amenities and roominess for up to seven passengers. “The Enclave has been a successful formula for the Buick brand, with sales results that have defied traditional product cycles, and 90 percent of customers purchasing in the top two trim levels,” said Duncan Aldred, vice president of Global Buick and GMC. “It’s a beacon for the modern, attainable luxury Buick stands for and is a natural place to launch Avenir.” Enclave Avenir highlights Avenir model comes standard with extensive active safety, connectivity and luxury features for a simple and convenient buying experience. It has an all-new body structure for safety, strength and mass efficiency, plus 17 radar, camera and ultrasonic sensors when fully equipped. It accommodates seven passengers comfortably and offers more cargo volume behind the first row than the Acura MDX, Audi Q7 and Infiniti QX60. Standard hands-free power-programmable liftgate with a Buick tri-shield logo illuminates the ground below the hidden sensor and power-folding third row. Avenir-exclusive 3-dimensional mesh grille, badging, pearl nickel 20-inch aluminum wheels and luxurious interior materials are standard. Buick-first Rear Camera Mirror is standard on Avenir. Buick-first Evonik Acrylite lighting technology provides a distinctive light signature. Tow capacity of up to 5,000 pounds is more than enough to tow a typical 21-foot sport boat. A standard 3.6L V-6 engine with stop/start technology, Buick-estimated 302 horsepower and 260 lb-ft of torque is paired with a nine-speed automatic transmission. Standard five-link rear suspension and available continuously variable real-time damping (CDC) offer a refined, isolated ride. Available intelligent AWD with active twin-clutch rear differential and Buick-first switchable AWD help improve control and efficiency. Avenir: Buick’s highest expression of exclusive style, inclusive luxury All Avenir models will feature an exclusive 3-dimensional mesh grille paired with chrome wings inspired by Buick concept cars. Additional Enclave Avenir notable styling cues include 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors. A wide array of advanced technologies and interior features emphasizing premium comfort and inclusive luxury comes standard in the Enclave Avenir, including heated and ventilated front seats; heated second-row seats; navigation; wireless charging; a dual moonroof; an 8-inch diagonal reconfigurable cluster display; a 360-degree surround vision camera system for easier parking; and a rear camera mirror that can function as a traditional mirror or as a camera, eliminating obstructions such as heads and headrests while expanding the rear field of vision by an estimated 300 percent. Available adaptive cruise control and full speed Forward Automatic Braking offer customers even more safety feature options, and a premium suspension with continuously variable real-time damping (CDC) provides a smooth, comfortable ride, with enhanced body control and handling in Sport mode. “This is a vehicle intended for Buick customers who demand the best and the latest our brand has to offer,” said Aldred. Elegant design and functionality define the all-new Buick Enclave The Enclave’s new design architecture enables a balanced, athletic appearance. New proportions give it a sleeker look with aerodynamic benefits for efficiency. The roofline is lower, the windshield is sharper and the wheelbase is extended, giving the vehicle a more dramatic stance. Its sculpted body creates a windswept appearance. Its interior is inviting and harmonious. Extensive use of LEDs is integrated into Buick’s first application of Evonik Acrylite technology and bi-functional LED projector headlamps and LED tail lamps. The technology’s compound curvature application creates a smooth, uniform and recognizable appearance that will make the Enclave stand out on the road. IntelliBeam headlamps also allow drivers to experience better road illumination and improved visibility without having to manually switch the high beams on and off. A significantly enhanced suite of available advanced safety technologies is engineered to help drivers monitor their surroundings and feel confident when behind the wheel. Standard safety equipment on all 2018 Enclaves includes a rear vision camera, rear park assist and seven air bags, including a front center side airbag. Among the available crash-avoidance technologies are rear cross traffic alert, front pedestrian braking, lane keep assist with lane departure warning, safety alert seat and surround vision. Having leveraged the first-generation Enclave as a benchmark for quietness, the 2018 Enclave cabin is engineered to further minimize unwanted interior noise through its honed exterior shapes, sealing and sound-deadening acoustics and strategic use of materials throughout. QuietTuning and active noise cancellation enhancements help to reduce, block and absorb noise, keeping it from entering the cabin. A 10-speaker Bose Premium sound system with new components, new tuning and a redesigned bass enclosure further enhances the sound experience. Another lifestyle-enhancing feature in the Enclave interior is an air ionizer that eliminates odors and provides higher air quality. It works by producing negatively charged particles that attract air-borne contaminants and break down their structure, cleaning the cabin air. The ionizer can help address external and internal odors and reduce bacteria, viruses, dust, debris and pollen, while also helping improve driver alertness. It requires no maintenance or filter replacement. Enclave’s interior has flexible cargo solutions for large and small items. The vehicle has 10 percent more cubic feet of overall interior space when including the hidden underfloor storage, and 23.6 cubic feet of cargo space behind the third row. Other space enhancements include a 10-inch-deep dry underfloor storage with 3.1 cubic feet of space. Second- and third-row seating fold flat to create a wide, nearly-flat load floor. A power-folding third row makes reconfiguring more convenient, while second-row SmartSlide Seats provide easy access to the third row. On the passenger side, the SmartSlide seat provides pitch slide functionality to allow access even with an empty forward-facing child seat installed (using the LATCH system). Additional standard equipment on every 2018 Enclave includes keyless entry and push-button start, a hands-free power-programmable liftgate with a Buick tri-shield logo illuminating the ground below the hidden sensor, tri-zone automatic climate control, universal home remote and more. Every Enclave also comes equipped with an OnStar 4G LTE Wi-Fi hotspot (AT&T data plan purchase required after limited data trial period) and five years of the OnStar Basic Plan[1] at no additional cost. Among other benefits like an industry-leading myBuick app, this connectivity plan features OnStar Smart Driver, an opt-in service designed to help Buick owners maximize their vehicle’s overall performance and become better drivers. A frameless 8-inch diagonal infotainment system with Teen Driver, Rear Seat Reminder[2], and Apple CarPlay and Android Auto compatibility is standard. Every Enclave features Rear Seat Reminder2, an industry-first feature designed to remind drivers to check the back seat as they exit their vehicles under certain circumstances. The Enclave will continue to be manufactured in Lansing, Michigan, and goes on sale in the fall of 2017. Pricing and other details will be announced later this year. -
Buick News: Buick Announces Avenir is Coming... As A Sub-Brand
William Maley posted a topic in Buick
Good news everyone! Buick has announced that the Avenir name will go into production. Before you get your hopes up and think that it's going to be used for a new model, Buick is planning to use Avenir for their new luxury sub-brand. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. Think of Buick's Avenir as GMC's Denali brand. Models badged as Avenir will feature a three-dimensional mesh grille, large-diameter wheels, unique trim finishes and materials; and seat details. Expect some special equipment to go along with the Avenir trim. Speaking with Motor1, Buick spokesman Stuart Fowle says Buick plans on launching three models with the Avenir trim within the next 18 months, with “a couple of those in the next six to nine months.” Fowle wouldn't say which models would get the Avenir trim, but we're guessing the LaCrosse, Encore, and the upcoming next-generation Enclave will be the three. Source: Motor1, Buick Press Release is on Page 2 Avenir Sub-Brand to Represent Highest Expression of Buick Luxury Concept car-inspired models will join global portfolio in 2018 model year DETROIT – Across continents, a growing set of new customers are discovering unexpected and attainable luxury experiences from Buick. Soon, those customers will be introduced to a new Avenir sub-brand designed to grow with the needs of future luxury buyers. The Avenir sub-brand is inspired by Buick’s evolving customer base. The brand has grown quickly with female buyers, and one in two Buick customers today are coming from competitive brands. They’re expecting a high-end experience and premium quality. For example, 90 percent of Enclave buyers purchase one of the top two trim levels. This year, an unprecedented number of new global products such as the Envision compact SUV and the 2017 LaCrosse sedan offer an elevated luxury experience that’s encouraging new car buyers to reassess what they know about Buick. “Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.” Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification. The name “Avenir,” French for “future,” is taken from the award-winning concept sedan from 2015. That concept and this year’s Avista coupe concept — from which the new sub-brand borrows its grille pattern — have served as guideposts for designers sketching and modeling Buick’s future. “Stretching the Buick brand’s international appeal and potential has been a major focus of exploration in our design studios,” said Helen Emsley, executive director of Buick Global Design. “Concept cars stretch the boundaries of what is possible and every new Buick is benefitting from this vision work. As the Avenir concept expressed the prestige vision for the portfolio, the addition of an Avenir sub-brand illustrates an important piece of future direction.” Additional Avenir details and product specifics will be announced later. View full article -
Good news everyone! Buick has announced that the Avenir name will go into production. Before you get your hopes up and think that it's going to be used for a new model, Buick is planning to use Avenir for their new luxury sub-brand. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. Think of Buick's Avenir as GMC's Denali brand. Models badged as Avenir will feature a three-dimensional mesh grille, large-diameter wheels, unique trim finishes and materials; and seat details. Expect some special equipment to go along with the Avenir trim. Speaking with Motor1, Buick spokesman Stuart Fowle says Buick plans on launching three models with the Avenir trim within the next 18 months, with “a couple of those in the next six to nine months.” Fowle wouldn't say which models would get the Avenir trim, but we're guessing the LaCrosse, Encore, and the upcoming next-generation Enclave will be the three. Source: Motor1, Buick Press Release is on Page 2 Avenir Sub-Brand to Represent Highest Expression of Buick Luxury Concept car-inspired models will join global portfolio in 2018 model year DETROIT – Across continents, a growing set of new customers are discovering unexpected and attainable luxury experiences from Buick. Soon, those customers will be introduced to a new Avenir sub-brand designed to grow with the needs of future luxury buyers. The Avenir sub-brand is inspired by Buick’s evolving customer base. The brand has grown quickly with female buyers, and one in two Buick customers today are coming from competitive brands. They’re expecting a high-end experience and premium quality. For example, 90 percent of Enclave buyers purchase one of the top two trim levels. This year, an unprecedented number of new global products such as the Envision compact SUV and the 2017 LaCrosse sedan offer an elevated luxury experience that’s encouraging new car buyers to reassess what they know about Buick. “Through the first half of 2016, Buick has been the industry’s fastest-growing major international brand, and Avenir is key to future growth and delivering on the high expectations of new customers coming to our showrooms,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.” Avenir vehicles will add distinct touches to Buick’s timeless, sculpted designs, including a three-dimensional mesh grille, large-diameter wheels, and unique trim finishes. Inside, Avenir models will enhance the brand’s quiet, inviting environment with unique seat details, modern trim materials and Avenir script identification. The name “Avenir,” French for “future,” is taken from the award-winning concept sedan from 2015. That concept and this year’s Avista coupe concept — from which the new sub-brand borrows its grille pattern — have served as guideposts for designers sketching and modeling Buick’s future. “Stretching the Buick brand’s international appeal and potential has been a major focus of exploration in our design studios,” said Helen Emsley, executive director of Buick Global Design. “Concept cars stretch the boundaries of what is possible and every new Buick is benefitting from this vision work. As the Avenir concept expressed the prestige vision for the portfolio, the addition of an Avenir sub-brand illustrates an important piece of future direction.” Additional Avenir details and product specifics will be announced later. -
The LA Auto Show will be the home for the debut of the 2017 Buick LaCrosse next month. To mark the announcement, Buick has released a teaser of the next LaCrosse. The picture reveals a front end similar to the Avenir concept shown at the Detroit Auto Show earlier this year with a new three-color tri-shield insignia set on a wing-shaped element. “The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same. Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models,” said Duncan Aldred, vice president of Buick. Buick goes on to say that the 2017 LaCrosse will ride on a new chassis that is lighter and stronger than the chassis that underpins the current model. There will also be a new multilink setup for the rear. Press Release is on Page 2 DETROIT – Buick today confirmed the all-new 2017 LaCrosse, with a preview of its Avenir concept-inspired design cues. A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse’s new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It’s a face all Buick models will adopt by 2018. “The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.” The next-generation LaCrosse’s design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience. New technologies such as a five-link rear suspension contribute to a more responsive ride, while taking Buick’s signature quietness to a new threshold – and it’s a premium feature not found on many other full-size luxury models, including the Lexus ES. The 2017 LaCrosse debuts in November at the Los Angeles Auto Show. View full article
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Buick Teases 2017 LaCrosse with Avenir-inspired Front End
William Maley posted an article in Los Angeles Auto Show
The LA Auto Show will be the home for the debut of the 2017 Buick LaCrosse next month. To mark the announcement, Buick has released a teaser of the next LaCrosse. The picture reveals a front end similar to the Avenir concept shown at the Detroit Auto Show earlier this year with a new three-color tri-shield insignia set on a wing-shaped element. “The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same. Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models,” said Duncan Aldred, vice president of Buick. Buick goes on to say that the 2017 LaCrosse will ride on a new chassis that is lighter and stronger than the chassis that underpins the current model. There will also be a new multilink setup for the rear. Press Release is on Page 2 DETROIT – Buick today confirmed the all-new 2017 LaCrosse, with a preview of its Avenir concept-inspired design cues. A striking evolution from current Buick models, LaCrosse features a grille design that puts a new face on the brand, including a new, three-color tri-shield insignia set on a wing-shaped element. Contrasting with darkened waterfall grille bars and spanning the width of the opening, it connects the grille and headlamps, and emphasizes LaCrosse’s new sculptural surfacing. The design was introduced on the Avenir concept and was inspired by the 1954 Wildcat II concept. It’s a face all Buick models will adopt by 2018. “The Avenir concept shattered expectations of what a Buick could be and the 2017 LaCrosse promises to do the same,” said Duncan Aldred, vice president of Buick. “Its expressive design represents a break from convention and highlights the progressiveness in all new Buick models.” The next-generation LaCrosse’s design is framed on an all-new chassis that is stronger yet lighter than the current model and serves as the foundation for a more dynamic driving experience. New technologies such as a five-link rear suspension contribute to a more responsive ride, while taking Buick’s signature quietness to a new threshold – and it’s a premium feature not found on many other full-size luxury models, including the Lexus ES. The 2017 LaCrosse debuts in November at the Los Angeles Auto Show. -
At the North American International Auto Show, Buick surprised us all with this stunning concept vehicle, the Buick Avenir. Avenir in French means "Coming Soon" or "In the near future", and we certainly hope so. The Avenir is a large sedan that visually can stand with the likes of the Bentley Mulsanne or the Mercedes Benz S-class, yet it does so with entirely Buick looks. Classic visual cues like the boat-tail trunk, the sweep spear, the large waterfall grille, and the 3-port fender vents merge with more modern cues like the check mark light pipes in the front and rear light clusters, and the hockey stick design element in the front doors to bring together old and new without looking over-wrought. Power for the Avenir comes from a next-generation 3.6 liter V6 that features cylinder deactivation mated to a 9-speed automatic transmission which sends power to all 4 wheels through a twin-clutch AWD system. The new 3.6 also features start-stop technology to power down the engine when at red lights. The driver can select multiple suspension dampening modes to his or her taste. One element that stood out to us was the return of colors to the Buick tri-shield emblem. I asked a Buick spokesperson if this means we might see a return of the tri-color tri-shield and they were noncommittal, saying only "There are many style and design features on this car that will be seen in future Buicks."... One can hope... Press Release on Page 2 You can sign up to follow all the stories from Detroithere, or follow us onFacebook, Twitter,andGoogle+ Buick Explores Future with Avenir Concept New design proportion, device integration, rejuvenating interior push brand forward DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration. The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry. “Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.” The Avenir’s sculptural surfacing, expressive proportion and Buick’s signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside. “The interior is designed with the driver and passengers’ comfort and well-being in mind,” said Welburn. “Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.” Additional vehicle highlights: Personal seating for four Full light-emitting diode (LED) exterior lighting Twenty-one-inch wheels Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology Nine-speed paddle-shift automatic transmission Driver-selectable suspension damping Twin-clutch all-wheel-drive system Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen Driver-recognition features that automatically sync infotainment preferences Ionic cabin air filtration Mobile device wireless charging OnStar 4G LTE with Wi-Fi hotspot. A new design direction with a nod to the past A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Avenir’s proportion. “Simply put, Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way,” said Michael Simcoe, vice president of design, GM International Operations. “The vehicle remains unmistakably Buick with a modern take on the traditional Buick cues such as the sweep spear and boattail. The result is a piece of artistry that is precise in its character, beautifully proportioned. It really takes your breath away.” The most striking departure from contemporary Buick models is a new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting. “The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Simcoe. “On the Avenir, it represents a break from convention and progressiveness in technology.” Sculptural surfaces, taught lines, short overhangs and a broad-shouldered stance stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width. Its reimagined sweep-spear element complements the long body lines and conveys a sense of motion, as does tapered rear-end styling. Avenir’s sophisticated color palette, including a Crystalline exterior color and strained use of bright work accent the Avenir’s body lines and sets up the interior for a combination that takes Buick’s contemporary style to a higher level. “It’s a sculpted design with a lot of snap in the character lines – with a classic long, low proportion,” said Simcoe. “Its length enables exceptional spaciousness inside, but just as importantly, a presence that speaks to luxury and the importance of style. In short, it’s the befitting proportion for a Buick flagship.” A soothing environment with unprecedented integration The Avenir’s four-place interior rewards the senses, makes managing technologies easier and enhances the feelings of personal space and well-being. “A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable,” said Liz Wetzel, Buick interior design director. Interior surfaces - inspired by nature and sea waves receding on a beach - flow seamlessly through the cabin. It is a motif featured on the seats and carried through in other trim components – even the carpet. In fact, a patterned insert for the carpet carries the motif in silk and bamboo. “There’s an almost-three-dimensional or bas-relief effect to the design motif that adds depth and heightens the sense of place,” said Wetzel. “Layered and floating elements such as the center console enhance the perception of lightness, efficiency and dynamism.” A color palette of light and natural tones blended with oiled and buffed wood trim, and Galvano satin-chrome accents, enhance the Avenir’s ambience. “They’re rich, premium materials and warm colors innovatively executed to enhance the soothing effect of the interior environment,” said Wetzel. Functionality is manifested in the Avenir’s device-integration technologies, which are designed to lift the user’s mood and make the details associated with daily life a little easier. It starts the moment the vehicle is started, synchronizing information and devices within seconds. The Avenir instantly configures gauge cluster and infotainment screen displays based on prior customization while also recognizing the user’s music preferences, calendar schedule and recently visited locations from a cellphone’s GPS. It can even pick up a podcast the user was listening to at the moment it was interrupted. Buick’s user experience designers are also pushing the Avenir’s technologies for home integration, which would allow accessing home security cameras or the capability of turning on outside lights and closing a garage door that was inadvertently left open. “The Avenir’s integration features build on the technologies already available or coming soon in smartphones and streamline them in a system that makes accessing and interacting with them easier,” said Wetzel. Personal connectivity extends to rear-seat passengers, where USB ports and video screens allow occupants to plug in to their favorite media and slip into complete relaxation, arriving at their destination refreshed and rejuvenated. “The use of color, material, form and amenities can affect a person’s mood and feeling,” said Wetzel. “The Avenir is a showcase of thoughtful and modern design with the capacity to anticipate and facilitate the personal needs of its occupants. It’s absolutely its own getaway destination.” View full article -
At the North American International Auto Show, Buick surprised us all with this stunning concept vehicle, the Buick Avenir. Avenir in French means "Coming Soon" or "In the near future", and we certainly hope so. The Avenir is a large sedan that visually can stand with the likes of the Bentley Mulsanne or the Mercedes Benz S-class, yet it does so with entirely Buick looks. Classic visual cues like the boat-tail trunk, the sweep spear, the large waterfall grille, and the 3-port fender vents merge with more modern cues like the check mark light pipes in the front and rear light clusters, and the hockey stick design element in the front doors to bring together old and new without looking over-wrought. Power for the Avenir comes from a next-generation 3.6 liter V6 that features cylinder deactivation mated to a 9-speed automatic transmission which sends power to all 4 wheels through a twin-clutch AWD system. The new 3.6 also features start-stop technology to power down the engine when at red lights. The driver can select multiple suspension dampening modes to his or her taste. One element that stood out to us was the return of colors to the Buick tri-shield emblem. I asked a Buick spokesperson if this means we might see a return of the tri-color tri-shield and they were noncommittal, saying only "There are many style and design features on this car that will be seen in future Buicks."... One can hope... Press Release on Page 2 You can sign up to follow all the stories from Detroithere, or follow us onFacebook, Twitter,andGoogle+ Buick Explores Future with Avenir Concept New design proportion, device integration, rejuvenating interior push brand forward DETROIT – Buick introduced the Avenir concept today in advance of the North American International Auto Show – a flagship sedan exploring progressive design with new levels of passenger well-being and technology integration. The Avenir – French for future – is distinguished by its premium sports proportions and all-new interpretations of traditional Buick cues. It is the creation of a global team of Buick designers and sculptors who were inspired by historic Buick concepts, which pushed traditional boundaries, shaped future Buick models and influenced the entire auto industry. “Avenir embodies Buick design, which centers on effortless beauty and presence without pretense,” said Ed Welburn, vice president of General Motors Global Design. “It demonstrates the growing international reach of Buick and offers an exciting vision of where it can go.” The Avenir’s sculptural surfacing, expressive proportion and Buick’s signature sweep-spear bodyside visually cue an exceptional driving experience that awaits inside. “The interior is designed with the driver and passengers’ comfort and well-being in mind,” said Welburn. “Technology is seamlessly integrated and builds on the features that have become hallmarks for today’s production models – helping drive a new generation of customers to Buick.” Additional vehicle highlights: Personal seating for four Full light-emitting diode (LED) exterior lighting Twenty-one-inch wheels Next-generation direct-injected V-6 engine with fuel-saving Active Fuel Management (cylinder deactivation) and stop/start technology Nine-speed paddle-shift automatic transmission Driver-selectable suspension damping Twin-clutch all-wheel-drive system Next-generation Buick IntelliLink infotainment with large, 12-inch-diagonal color touch screen Driver-recognition features that automatically sync infotainment preferences Ionic cabin air filtration Mobile device wireless charging OnStar 4G LTE with Wi-Fi hotspot. A new design direction with a nod to the past A long hood, wheels-at-the-corners stance and a sloping, rear deck that pays homage to historical models, such as the Riviera, distinguish the Avenir’s proportion. “Simply put, Avenir is a beautiful piece of sculpture, delivered on a premium proportion that acknowledges the Buick design heritage in a very progressive way,” said Michael Simcoe, vice president of design, GM International Operations. “The vehicle remains unmistakably Buick with a modern take on the traditional Buick cues such as the sweep spear and boattail. The result is a piece of artistry that is precise in its character, beautifully proportioned. It really takes your breath away.” The most striking departure from contemporary Buick models is a new grille design that puts a new face on the brand. It features a large opening accented by a return to the three-color – red, silver and blue – Buick tri-shield insignia, accented by wing-shaped elements. The grille is flanked by bold headlamps featuring full LED lighting. “The new grille is a modern interpretation of a design introduced on the landmark 1954 Wildcat II concept, which shattered expectations of what a Buick was supposed to be,” said Simcoe. “On the Avenir, it represents a break from convention and progressiveness in technology.” Sculptural surfaces, taught lines, short overhangs and a broad-shouldered stance stretches 204.5 inches (5,195 mm) in length and 76 inches (1,931 mm) in width. Its reimagined sweep-spear element complements the long body lines and conveys a sense of motion, as does tapered rear-end styling. Avenir’s sophisticated color palette, including a Crystalline exterior color and strained use of bright work accent the Avenir’s body lines and sets up the interior for a combination that takes Buick’s contemporary style to a higher level. “It’s a sculpted design with a lot of snap in the character lines – with a classic long, low proportion,” said Simcoe. “Its length enables exceptional spaciousness inside, but just as importantly, a presence that speaks to luxury and the importance of style. In short, it’s the befitting proportion for a Buick flagship.” A soothing environment with unprecedented integration The Avenir’s four-place interior rewards the senses, makes managing technologies easier and enhances the feelings of personal space and well-being. “A flowing, sculptural quality in the interior forms, deco trim, premium leather and ambient lighting, create an environment that is inviting and comfortable,” said Liz Wetzel, Buick interior design director. Interior surfaces - inspired by nature and sea waves receding on a beach - flow seamlessly through the cabin. It is a motif featured on the seats and carried through in other trim components – even the carpet. In fact, a patterned insert for the carpet carries the motif in silk and bamboo. “There’s an almost-three-dimensional or bas-relief effect to the design motif that adds depth and heightens the sense of place,” said Wetzel. “Layered and floating elements such as the center console enhance the perception of lightness, efficiency and dynamism.” A color palette of light and natural tones blended with oiled and buffed wood trim, and Galvano satin-chrome accents, enhance the Avenir’s ambience. “They’re rich, premium materials and warm colors innovatively executed to enhance the soothing effect of the interior environment,” said Wetzel. Functionality is manifested in the Avenir’s device-integration technologies, which are designed to lift the user’s mood and make the details associated with daily life a little easier. It starts the moment the vehicle is started, synchronizing information and devices within seconds. The Avenir instantly configures gauge cluster and infotainment screen displays based on prior customization while also recognizing the user’s music preferences, calendar schedule and recently visited locations from a cellphone’s GPS. It can even pick up a podcast the user was listening to at the moment it was interrupted. Buick’s user experience designers are also pushing the Avenir’s technologies for home integration, which would allow accessing home security cameras or the capability of turning on outside lights and closing a garage door that was inadvertently left open. “The Avenir’s integration features build on the technologies already available or coming soon in smartphones and streamline them in a system that makes accessing and interacting with them easier,” said Wetzel. Personal connectivity extends to rear-seat passengers, where USB ports and video screens allow occupants to plug in to their favorite media and slip into complete relaxation, arriving at their destination refreshed and rejuvenated. “The use of color, material, form and amenities can affect a person’s mood and feeling,” said Wetzel. “The Avenir is a showcase of thoughtful and modern design with the capacity to anticipate and facilitate the personal needs of its occupants. It’s absolutely its own getaway destination.”
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