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General Motors got a rude awakening if they picked up a copy of the Detroit Free Press or Detroit News. Right on the front page is a large ad by Canadian union Unifor accusing GM executives of having the lack of support toward Canadian and U.S. plant workers after announcing certain products would be "unallocated" and bringing up the possible worry of plant closures. One ad says, "U.S. and Canadian workers made GM," that follows with the question, "Why should our jobs and our products go to Mexico? Keep our plants open." Automotive News notes that the ads weren't in any Candian papers. The most likely reason for that is that Unifor officials would be meeting with GM today at the Renaissance Center. “GM needs to know that we are not accepting their announcement. It is crystal clear to myself and the leadership of the union that GM is leaving Canada. The newspaper ads are to let them know we are dead serious,” said Unifor president Jerry Dias. Dias said the ads are to show GM that it will have “a real problem” selling new vehicles to consumers on either side of the border starting next year. “GM has betrayed consumers in Canada and the United States. People are finally saying to GM, ‘You have gone too far.’ This is going on on both sides of the border,” he said. GM in an emailed statement to Automotive News said, "The GM restructuring decisions are extremely difficult for all of us in Oshawa, but we believe the best approach is to work together to support our employees including support for local training and transition initiatives in the Durham Region. We remain strongly committed to Canada and will continue to engage in dialogue with Unifor." GM also confirmed the meeting with Unifor but declined to provide any details about it. Kristin Dziczek, vice president of Industry, Labor & Economics at the Center for Automotive Research said Unifor faces an uphill battle with GM as their negotiations don't till 2020, a year after the UAW does theirs. "The UAW is going to go after any new product allocations for their two plants that are set to close and others that are underutilized," she said. "If there's product to be got, the UAW is going to go after it first." Dziczek also notes that Unifor's ads have "somewhat have a point" regarding GM's plants in Mexico, which are more utilized than many plants in Canada and the U.S. "They have to look like they're fighting like mad, and there are lots of ways of doing that. This is one way." We have a picture of the ad from the Detroit Free Press below if you're interested in what it looks like. Source: Automotive News (Subscription Required)- 63 comments
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GM News: Unifor Drops Some Print Ads on GM's Doorstep
William Maley posted a topic in General Motors
General Motors got a rude awakening if they picked up a copy of the Detroit Free Press or Detroit News. Right on the front page is a large ad by Canadian union Unifor accusing GM executives of having the lack of support toward Canadian and U.S. plant workers after announcing certain products would be "unallocated" and bringing up the possible worry of plant closures. One ad says, "U.S. and Canadian workers made GM," that follows with the question, "Why should our jobs and our products go to Mexico? Keep our plants open." Automotive News notes that the ads weren't in any Candian papers. The most likely reason for that is that Unifor officials would be meeting with GM today at the Renaissance Center. “GM needs to know that we are not accepting their announcement. It is crystal clear to myself and the leadership of the union that GM is leaving Canada. The newspaper ads are to let them know we are dead serious,” said Unifor president Jerry Dias. Dias said the ads are to show GM that it will have “a real problem” selling new vehicles to consumers on either side of the border starting next year. “GM has betrayed consumers in Canada and the United States. People are finally saying to GM, ‘You have gone too far.’ This is going on on both sides of the border,” he said. GM in an emailed statement to Automotive News said, "The GM restructuring decisions are extremely difficult for all of us in Oshawa, but we believe the best approach is to work together to support our employees including support for local training and transition initiatives in the Durham Region. We remain strongly committed to Canada and will continue to engage in dialogue with Unifor." GM also confirmed the meeting with Unifor but declined to provide any details about it. Kristin Dziczek, vice president of Industry, Labor & Economics at the Center for Automotive Research said Unifor faces an uphill battle with GM as their negotiations don't till 2020, a year after the UAW does theirs. "The UAW is going to go after any new product allocations for their two plants that are set to close and others that are underutilized," she said. "If there's product to be got, the UAW is going to go after it first." Dziczek also notes that Unifor's ads have "somewhat have a point" regarding GM's plants in Mexico, which are more utilized than many plants in Canada and the U.S. "They have to look like they're fighting like mad, and there are lots of ways of doing that. This is one way." We have a picture of the ad from the Detroit Free Press below if you're interested in what it looks like. Source: Automotive News (Subscription Required) View full article- 63 replies
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BOLT Ad and Deals Seems California is not the only place that has gone over on big deals. Based on looking up this dealership, Maryland has starting July 1st. a $3,000 credit that can be applied at time of purchase to reduce the cost of the EV along with the feds $7,500 benefit. Not so sure about the special effects though!
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The Kia Soul is one the popular models in their lineup. But even more popular are the Soul ads with hamsters (Kia would like you to call them Hamstars). Recently, Kia unveiled a new ad with the Hamstars and the Soul EV (with others to follow). But the automaker slipped something towards the end of the ad of a new powertrain option. In the closing frames, Kia has an overview of the Soul lineup with Gas, Electric, and Turbo. Turbo? Right next to it is 'Winter 2016'. Very sneaky Kia. Rumors of a turbocharged Soul have been flying around for a few years now, but this could be first real indication of it. What could be under the hood of the Soul Turbo? Car and Driver speculates it might be the turbocharged 1.6L four-cylinder used in the Forte Koup and Forte5. The engine produces 201 horsepower. Source: Car and Driver, Kia -
The Kia Soul is one the popular models in their lineup. But even more popular are the Soul ads with hamsters (Kia would like you to call them Hamstars). Recently, Kia unveiled a new ad with the Hamstars and the Soul EV (with others to follow). But the automaker slipped something towards the end of the ad of a new powertrain option. In the closing frames, Kia has an overview of the Soul lineup with Gas, Electric, and Turbo. Turbo? Right next to it is 'Winter 2016'. Very sneaky Kia. Rumors of a turbocharged Soul have been flying around for a few years now, but this could be first real indication of it. What could be under the hood of the Soul Turbo? Car and Driver speculates it might be the turbocharged 1.6L four-cylinder used in the Forte Koup and Forte5. The engine produces 201 horsepower. Source: Car and Driver, Kia View full article
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The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad. Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one. "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado. This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands. For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel). For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup. "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant. "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something." Source: Automotive News (Subscription Required) View full article
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The big news about the Ford F-150 is how it's constructed from aluminum which allows for improved fuel economy and massive weight loss. Chevrolet is going to be taking aim at this with a new social media campaign and ad. Automotive News reports that the ad features a focus group asked the question if a grizzly bear lumbers into the room, which cage would you take? The aluminum or steel one? Most of the group goes for the steel one. "Our trucks are built with high-strength steel. We think that's a tactical advantage and an important differentiator. We have a pretty healthy sense of humor about it," said Sandor Piszar, the marketing director for the Silverado. This ad brings the topic of the aluminum construction to the forefront - something Ford hasn't really mentioned in its ads for the F-150. But it also brings risks to both brands. For Ford, it could mean talking about the aluminum construction. This is something the brand has avoided talking about due to reports about higher costs for accident repairs. (Ford has said there isn't a significant difference between the repair costs for aluminum and steel). For Chevrolet, the ad could be hypocritical as they use aluminum for certain body parts of the Silverado - such as the hood. Also, rumors have been flying around the GM is planning to use more aluminum for the next-generation pickup. "If I'm a GM engineer working on the next truck, I'm scratching my head a little bit. They're probably telling the marketing people, 'Hey guys, you realize we're already lining up our aluminum suppliers, right?'" said Jim Sanfilippo, an independent marketing consultant. "Chevy's got a lot of good things to talk about right now. I'd stick to talking about the merits of their own product and not look like they're running from something." Source: Automotive News (Subscription Required) -
So my wife got her new subscription to Conde Nast Traveler. There in the first few pages of the magazine is the Cadillac ad some of you have talked about but I have till today not seen. Dare to be Different! Anyone else seen these ads or where Cadillac has been advertising as this is the first in a long time. I see nothing on TV, nothing in newspapers and this is a first for magazines.
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William Maley Staff Writer - CheersandGears.com December 28, 2012 Back in 2010, Chevrolet introduced a new ad campaign with the tagline of 'Chevy Runs Deep'. The campaign was designed to emphasize the emotional connect between a person and a vehicle. However the campaign was met with mixed reactions. "I'm not sure that was appropriate for the mainstream market that they're in. They need to create a message that conveys some type of differential advantage, some benefit to the mainstream buyer that the Asians cannot offer," said Polk Automotive analyst Thomas Libby. General Motors and its advertising agency, Commonwealth are weighing whether to keep the campaign or go with something else. "We have not made a decision yet. What does a global campaign look like and how do we execute it? Is it one line around the globe or is it different taglines? That's what we're looking at right now," said Chris Perry, Chevrolet's vice president of marketing. The fate of the campaign will be decided in the first quarter of 2013. Source: Detroit Free Press William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. -
William Maley Staff Writer - CheersandGears.com December 28, 2012 Back in 2010, Chevrolet introduced a new ad campaign with the tagline of 'Chevy Runs Deep'. The campaign was designed to emphasize the emotional connect between a person and a vehicle. However the campaign was met with mixed reactions. "I'm not sure that was appropriate for the mainstream market that they're in. They need to create a message that conveys some type of differential advantage, some benefit to the mainstream buyer that the Asians cannot offer," said Polk Automotive analyst Thomas Libby. General Motors and its advertising agency, Commonwealth are weighing whether to keep the campaign or go with something else. "We have not made a decision yet. What does a global campaign look like and how do we execute it? Is it one line around the globe or is it different taglines? That's what we're looking at right now," said Chris Perry, Chevrolet's vice president of marketing. The fate of the campaign will be decided in the first quarter of 2013. Source: Detroit Free Press William Maley is a staff writer for Cheers & Gears. He can be reached at [email protected] or you can follow him on twitter at @realmudmonster. View full article
