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  1. Badge engineering. Mention this term to anyone in the automotive industry and you are sure to get a look of disgust. This comes from past attempts where a number of automakers seemed to rightly mess it up. The classic example is GM’s A-Body vehicles from the eighties where each brand’s version looke...
  2. Badge engineering. Mention this term to anyone in the automotive industry and you are sure to get a look of disgust. This comes from past attempts where a number of automakers seemed to rightly mess it up. The classic example is GM’s A-Body vehicles from the eighties where each brand’s version looke...
  3. Scion appears to be growing up. The brand which launched in 2003 with non-mainstream vehicles, a unique buying process, and a marketing campaign aimed at young buyers was a breath of fresh air. But the industry collapse back in 2008 and an aging lineup has seen Scion lose their key audience and drif...
  4. Scion appears to be growing up. The brand which launched in 2003 with non-mainstream vehicles, a unique buying process, and a marketing campaign aimed at young buyers was a breath of fresh air. But the industry collapse back in 2008 and an aging lineup has seen Scion lose their key audience and drif...
  5. I have a question for you; when was the last time that Scion ever introduced a new model? The answer was back 2011 at the New York Auto Show when the brand introduced the FR-S. Since that time, the automaker has seen precipitously drop and questions were raised whether Toyota was going to help out S...
  6. I have a question for you; when was the last time that Scion ever introduced a new model? The answer was back 2011 at the New York Auto Show when the brand introduced the FR-S. Since that time, the automaker has seen precipitously drop and questions were raised whether Toyota was going to help out S...
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