THANK YOU! I almost got tired of reading the posts looking for someone who recognized that fact also. Though GMC, Pontiac, and Buick have dismal numbers right now, Buick is the only brand that has a global presence out of the three. Saabs are great, but GM has never figured out how to make them sell, and it's a brand that will fetch much needed dollars; GM should sell it. GM has put a great effort in with Saturn, but nothing has come to fruition with it. It should be shuttered. As with Pontiac, I'd hate to see GMC go, but in this market place, there's no room for a brand dedicated solely to trucks and SUVs. Buick, who already has an extremely strong presence in China, can flourish in the NA market with it's not competing against GM stable mates. Also, GM has proven it can make very individual products through the use of product sharing, but it's still hard to convince consumers of the differences when you have to take care of so many brands (Lambdas are a perfect example). Buick is not a true luxury brand in China; it's highly aspirational, slotting just under MB and BMW. Buick can be the same here. A flaghship based of the LWB Commodore, the new Lacrosse, the Enclave and a baby Enclave, and perhaps Halo Coupe or Coupe/Hardtop Vert if everything goes well, is a great place to start. Give the lineup a pricing structure similar to Acura (fully loaded cars with just a few optional additions at a discount to Lexus) and market it as a Value Alternative to Lexus. If all goes well, the Lineup can incrementally be fleshed out. The other reason for cutting down on brands is Marketing; Marketing is NOT CHEAP, and running TV, Brochures, and prints ads are very expensive. These are expenses Toyota, Honda, Nissan, VW, and others don't have. Chevy obviously won't be going anywhere, and it's a GLOBAL brand. Caddy is starved for product, and certainly has potential to be an MB rival; also, it's a GLOBAL brand. There's a happy medium between the Chevy and Caddy, and you can believe the money used to save a brand out of the BPG channel won't be one where I see people on this Thread still pining for an all RWD, sporty, excitement brand. That's simply not where the sales lie. The sales lie in quiet, understated, luxurious, isolated, and comfortable transportation (LEXUS PLEASE STAND UP); oh yeah, and Buick is a GLOBAL brand.