You're right. And you're right too.The two of you are looking at the same reality from two different perspectives. VenSeattle is looking at what the European Union is now: a number of different nation-states, with different and sometimes conflicting tastes, economic policies, and so on. But he also notes that the EU is following a path of integration in several aspects: the common market is slowly but steadily leveling regulations and to some extent consumer tastes, which leads to evok's point, which is the ultimate goal of the EU experience: a truly single or common market, where differences between Portuguese and Swedish consumer preferences can be thought of as the differences between consumer preferences in Florida and New York (differences in a single market instead of several individual/compartmented markets). What is dominant today is still the national side, but there is a trend towards harmonization in consumer preferences.
I'd even argue that this harmonization of consumer preferences is much broader than a US vs. Europe discussion: it includes the whole developed world and growing parts of the developing countries (see China or India or Indonesia/Malaysia/Singapore 25 years ago, and compare with today). But that's another interesting discussion :AH-HA_wink: