suprised no one has posted this
Source: General Motors
[Jan 31, 2006]
SYNOPSIS: The campaign is designed to make consumers, energy producers and policy makers aware of the E85 capability already found on more than 1.5 million GM vehicles in the market.
WASHINGTON D.C. - General Motors today launched an unprecedented national advertising and marketing campaign to build awareness and market acceptance for ethanol/gasoline blended fuel (E85) vehicles as a major plank in its corporate marketing campaign at the Washington Auto Show.
The campaign, "Live Green Go Yellow," will break during the Olympics in February and continue throughout the year with print, web and broadcast media components. The campaign is designed to make consumers, energy producers and policy makers aware of the E85 capability already found on more than 1.5 million GM vehicles in the market, and to pave the way for more E85 vehicles that will launch this year. The ads will also encourage consumers to actively promote E85 in their communities.
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What if GM were to make all of their "low tech" engines capable of running on E85 fuel? It might create market pressure, due to GM's sales volume, to increase the availability of E85 at gas stations. It would be excellent PR for GM and might lessen some of the stigma associated with what some perceive as GM's low-tech engines. Just a thought.