I truly think that GM could benefit from this theory. Except I am a purist when it comes to GM brands, and I still see Pontiac models relevant to the scenario. A lean, mean GMNA fighting machine would have structured itself like this in my book: Chevrolet/Pontiac/GMC (affordable, sport and truck), Opel/Saab (import focused), and Buick/Cadillac (executive/luxury). Quit acting like a board sitting over a brood of spoiled, pampered or starved siblings and make them all work together as a team. This would streamline focus, targets, marketing and dealership infrastructure. Not to mention that the dealership experience can be more appropriately tailored to suit each market's potential buyer. Makes for a much more solid GM. To me, Saturn was a mistake and is very dispensible. GM should have had the kahunnas to evolve their existing divisions into what the market desired rather than to kill off a division to start a new one to take on the imports. Brand recognition is a difficult argument at GM when their brands have been butchered up. I think the Opel name would be fresh, familiar and well received here, actually garnering more quality cred than the econobox-come-lately Saturn. Saab could benefit from the foot traffic as well and not sacrifice any of its reputation as a high-end import. This is a topic we should have taken elsewhere, lol.