GM plans to replace Saturn Ion with Opel car
Rebadged Astras will come to U.S. at end of 2007
Harald Hamprecht | Rick Kranz | Automotive News / May 8, 2006
General Motors plans to import rebadged Opel Astra compacts to replace the Ion at the bottom of Saturn's lineup.
The imports, starting at the end of next year, will sticker at about $16,000 - approximately $3,500 above that of the 2006 Saturn Ion 2 sedan, Ion's base model. Ion production is scheduled to end in December.
GM declined to comment. But sources within GM and its Opel subsidiary confirmed an outline of the plan.
Last year GM sold 100,891 Ions. That car follows the S series, which sold 200,000-plus units from 1993 through 1999, peaking at 286,003 in 1994.
The annual sales target for the Astra model will be considerably lower, ranging from 20,000 to 40,000 units.
Saturn's version of the Astra probably will be assembled in Antwerp, Belgium. The name Astra may be used on the Saturn model.
Importing Astras would fit GM's strategy of repositioning Saturn as a Europeanized brand. At the New York auto show last month, GM Vice Chairman Robert Lutz said nearly all Saturn vehicles will be based on vehicles from Adam Opel AG, GM's German subsidiary.
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