Funny, since they advertise them as purpose built. The brand does have a purpose, and that is to offer serious off road vehicles at a luxury price. On a side note, Hummers have done some good things that nobody thinks about. For example, owners of Hummers helped get people stuck in their cars off the highway during numerous blizzards that have hit. Hummer owners also took their Hummers into deep water to help people trapped in the waterlogged cars. Hummers have also been involved in saving lives in other extreme circumstances because they have the ability to go places that not many other SUV's can go. Yeah, Hummers have NO purpose.
I like the Hummer brand. I have a soft spot in my heart for Hummers. I want a Hummer H2 SUT. I would use the vehicle for its intended purpose as well. I live near many off road trails and with my job I need to get through some muddy places and covered with deep snow. However, I think they should trend their vehicles downward and compete with both Jeep AND Land Rover. There is a market for off road vehicles, and whether they be truck based or based on their own dedicated architecture, Hummers have a purpose within GM and with new technology they can become more fuel efficient.
And finally, there is no comparison between HUMMER and Oldsmobile. We do not live in a world filled with rattling wire wheel covers and stand up hood ornaments anymore.