Exactly.. That's why, in my To GM plan, I include the HHR as a "halo" small vehicle for GM. The possibility is endless.
As people start moving to smaller cars which most of them hate/dread, the HHR can be a shining star of style and flavor in an otherwise BLAND-TASTIC set. Americans hate small cars and one of the reasons is because they look like $h! (The small cars we GET here, anyway) The HHR can use it's strong styling to buck that trend and it can foster very loyal buyers because of that (Witness hyperv6, who said he originally didn't like the car)
CASE IN POINT:
I agree 110%... I told a "tuner" friend of mine about the Turbo ECOTEC and he gave me a deer-in-the-headlights look. I said; 'haven't you ever seen the HHR SS or Cobalt SS?' The answer was NO...
Same thing with a gearhead friend of mine who owns a Denali. He hated the HHR, until I showed him the SS and told him the performance numbers.
Personally, if I were looking for something small again, the HHR SS would be in my driveway in a heartbeat. I love the little thing, it has TONS of character and really is a UNIQUE offering in the market. No one else makes anything, that doesn't suck, comparable to this. I was hopeful for the SRT-4, but it seems cheap and not a very good performer (overall)