smk4565
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Everything posted by smk4565
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Cadillac tried that strategy 15 years ago and it failed and they keep going for it and kept failing. I want a Nurburgring carving auto, but most people don't buy cars like that. And Porsche, BMW and Mercedes already have that market covered. Cadillac needs to forge a new path. Cadillac spent 15 years trying to be German, failed at it, time to try being American. And interestingly enough the only successful product they made in the past 15 years is the most American and most like an old school Cadillac. With an aging population (and an overweight America) I think cars/SUVs that are easy to get in and out of (proper ride height) that are roomy and glide over bumps in our deteriorating roads and have good torque for smooth acceleration would do well. EV's give you torque, roomy and quiet interior, so going al EV gets them half way there, if they can put together the other half and get the marketing. Because not only has it been a long time since I rock and rolled, it has been a long time since Cadillac made a good ad.
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Cadillac cut ELR, XTS, ATS, CTS, XTS, SRX and CT6 from their lineup over a 4 year period. That is 7 model lines and they are still in business. I think Mercedes will survive cutting SLC and coupe/convertible body styles from the C/E/S class. Especially with rumor of a CLE coupe/convertible coming to back fill those cuts. And they are cutting cars that don't sell, and replacing them with things like GLB that will sell more units by itself than the 7 that got cut. That is a smart move and they are building what the market buys, which is why first half of 20201 they are #1 selling luxury brand. If Mercedes is hurting at #1, I'd hate to be the guys in 5th or 6th place.
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They said all Cadillacs will be EV eventually and all EV Cadillac's will have an "iq" name, so I guess CT, XT will all be replaced. Not sure how they fit Escalade in that. Which is why these naming conventions are dumb and they should go back to names. Eldorado sounds a hell of a lot better tan Soniq, or Boutiq or Magnifiq, or whatever lame name they give to the electric sedan they make. Also this Cadillac trying to be urban and techy to appeal to millennials on the coasts or to build Nurburring corner carvers isn't working. Americans who buy Cadillacs want roomy cars, Cadillac built cramped interior ATS and CTS and scared them off, and they attracted zero German car snobs in the process. Roomy, comfortable ride, quiet, torquey should be the pillars of Cadillac.
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All automakers platform share. Anyone that doesn't is a moron at business. And really Mercedes is cutting 6 body styles off existing models, but they added an all new GLB, are adding all new EQC, EQS, EQE, etc, so they are making new stuff. They need money to go after Tesla, and they don't need 6 or 7 convertibles in their line up when very few people buy enthusiast cars.
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Elon Musk by himself is worth 3 times as much as the whole Hyundai motor company. I don't think Musk is worried.
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$81 is still far from $100k. And even if a loaded GMC Hummer is $100k, a G-wagen starts at $130k and goes to $200k. Why can't there be a Cadillac that starts at $130k or $150k? And if Cadillac isn't cranking out cars left and right at $75-100k, which they aren't, I don't know why you would try to go there with a GMC SUV. The GMC Hummer will fail hard if it is double the price of a Bronco which is a cool looking vehicle with a load of appeal. And GMC can try to go head to head with the Cybertruck if they want, but the Tesla fan base is near impossible to crack. And Elon Musk by himself is worth more than Ford and GM combined.
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It says own brand. Hyundai - Ioniq - Genesis, just like Chevy-Buick-Cadillac. It also does't make sense because it makes Ioniq look like the future brand while Hyundai is the brand of the past. Why damage the Hyundai brand while trying to make a spin off cool? A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback. So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla. Who will be first to sell the Idiotiq?
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But GM/Cadillac don't have anything in the $100-200k range, and north of $200k the volume is probably too low to make it worth their while to do given the volumes they need on cars. And if Chevrolet has the best sports cars at GM, GMC has the best off roader, what does Cadillac have? The problem with Cadillac is they don't even have the best stuff at GM, let alone compared to Tesla, Mercedes or Porsche or Lexus. Taking Chevy SUVs and plussing them 20% doesn't make for a desirable brand and that is where Cadillac is right now.
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Too many brands. In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap. The other big issue is cost. They have to market an entirely new brand that people won't know, which will cost a ton of money because they aren't Tesla. Look at how much money has been spent on Genesis to get about 10% the volume of some competitors. It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also. The billions they will spend in marketing could have gone into product.
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Sierra Denali starts at $55k. Maybe a 3500 dually diesel gets up to higher price. I am talking a vehicle with a base of $100k, GMC could never do that. And 3500 spec trucks with a diesel are not really a good comparison due to the commercial nature. I am talking passenger cars/suvs. Because there are Freightliner M2 106's selling for $150k and I wouldn't call that a luxury product, it is a commercial vehicle. If the Hummer is $100k and the Bronco is $30-50k, I can tell you right now the Hummer will last about 3 model years and be gone as fast as the H3T was.
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Because they never sold anything at that price before, even a Yukon Denali is $72k starting and that is pretty well equipped as is. Also Cadillac hasn't been successful with a $100k product before, so I don't see how a brand below Cadillac can pull it off.
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You can always go higher. I can't see any GMC being $100k, so there is plenty of room for a Cadillac over top of the Hummer.
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Cadillac needs a roomy mid-size sedan, their current sedans are too small inside. With an EV they could get CT6 interior space in the footprint of a CT4 or CT5. And I assume a big rear drive EV sedan is coming. After Lyriq they need a smaller EV crossover, Escalade next gen should go EV only which would be in the 2027 timeframe so pretty far out there. In the meantime they should do a luxury off roader or lifestyle type vehicle. Cadillacs sell in the Midwest and in Texas where that sort of product works.
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SUV’s are what sell sadly. And once the money crunch hits all car makers they’ll give up on low volume sports cars to throw more SUVs at the market. High demand for the Bronco makes me think there is room for luxury off roaders, G-Wagen and Range Rover and LR Defender are all there are.
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Can't get rid of Cadillac in the USA. If anything you would make Buick China only because most the small Buick SUVs overlap Chevy/GMC products or could be pushed to GMC like an Encore or Envision. And Cadillac could do an XT3 SUV as an entry point in what was Buick pricing.
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They have the most diverse portfolio still, and are #1 selling luxury car brand in 2020 so far. They are cutting models that don't sell, and they have like 50 models, cutting 7 is not big deal. Keep in mind they are also adding EQ C, EQ S, EQ A, EQ B, which is 4 all new models. Rumor is they are adding CLE coupe/convertible, so they are adding 6 models probably over the next 2-3 years. Cadillac has cut 6 of the 7 models they had in 2016. No one is flipping out about them killing 6/7ths of their lineup in 4 years, in fact people applaud it.
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Good information, originally the EQS was supposed to be a 2022 model, they had the concept and drivable prototype last year. But I'd imagine the pandemic has slowed and and EV demand still isn't that high. Although they need the EQS because of what Tesla is going. And the EQE sedan and the SUVs too. My guess is the S-class or E-class will clobber the EV's in sales for about 5 years, maybe closer to 2030 all these things just become electric and that is just the normal.
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Yeah, cutting coupe and convertible versions of the C, E, and S-class and the CLS is probably dead after this generation. There may be a new CLE coupe/convertible coming so they have a convertible that isn’t over $100k in the portfolio. They are cutting vanity products that don’t sell which is smart, there is no shortage of SUVs, they keep adding those.
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Order date doesn't matter, when it is physically sitting on a dealer lot is what matters. Tesla can take 500,000 reservations for a Cybertruck but that is meaningless until there is an actual truck sitting in an actual customer's driveway.
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I have read Lyriq will be on sale late 2022. EQS will be on sale in calendar year 2021. It is pre-prouction interior and they are only showing bits and pieces. I'll reserve judgment on the vehicle and price until when we see the product version. The styling I am not fan of, I assume that will stay pretty similar.
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But the base Model X has 350 miles. And the Lyric is not a Tesla. Tesla is the on fire brand, it represents the future. Cadillac is the past and has an image problem.
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$75k isn't a problem if the car is good. All the interior images shown were computer simulation, so we can't really judge how good the interior is, we don't know what the actual materials will be like. We don't know the horsepower or performance either. It is too far out to judge. I don't get why Cadillac showed it now really without more of a hook to excite buyers. Unless GM just had to show an EV to shareholders to make it look like they were doing something because of Tesla. Tesla is worth 6 times more than GM right now, GM shareholders have to wonder why they are sticking around.
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The issue isn't that Lyriq is 2.5 years away from dealerships, it is that the range they are promising is 50 miles less than what the competitor offers today. I assume a big part of showing the vehicle now is to get people excited and to sign up to buy one like Tesla does or like what Ford did with the Bronco. But Cadillac didn't give a reason to wait 2 years for this car.
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Base Model X today has 351 mile range, Cadillac is targeting 300 miles in 2023. The Model X Performance does 0-60 in 2.6 seconds, and GM won't allow anything faster than a Corvette, so I doubt the Lyriq is going to beat that. And if Tesla has some cash flow, I imagine they'll have new versions of the Model S and X by 2023. Mercedes has over 400 miles of range in the EQS, that will come next year, and EQE and a couple SUVs in 2022, if anyone is going to challenge Tesla I'd imagine it will be Mercedes who will have the battery factories and facilities to make all this stuff and has a customer base used to paying these kind of prices. VW group might also be a big disruptor given their global size and number of brands.
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In the Ward's article they said Steve Carlisle said it would start under $75,000. Without knowing the performance or standard features, it is hard to determine what is a good price point. $75k undercuts the Tesla Model X by $5k, maybe that makes the Lyriq a bargain, or maybe $75k is a rip off, but we don't know yet.
