smk4565

So MKS sells half what the Continental did. Chrysler killed the FWD big sedans and went to RWD. LeSabre in 2000 sold 148,000 units. Park Avenue 48,000 Deville sold 105,000 Seville/Eldorado/Aurora combined for 71,000 Bonneville 66,000 Together that is 438,000 large FWD cars of about 200 inches in length. In 2011, the LaCrosse, Lucerne and DTS have combined for 74,000 sales, on pace for 98,600 for the full year. 438,000 cars to 98,000 cars in 11 years. Full size FWD luxury or near luxury is dying. Cadillac should be putting every dollar into rear wheel drive, a new V8, a new transmission, and fuel saving measures.

It is still a cheaper car, and the A8 is a sales dog. Compare retail XTS sales vs retail E-class or 5-series, at least they are at the same price point. It wouldn't surprise me if the XTS sells 3,000 cars a month, especially while new with a lot of marketing and picking up lost Town Car sales in the livery market. There is still a segment of older buyers that like a big, soft Cadillac, but I see this car at the end of its life cycle back down around 1000 cars a month like the DTS and MKS are at now. And probably another one and done GM car like the Cobalt, Lucerne, most Saturns, etc.

Well in 2000, there was the Seville, Eldorado, Deville, Aurora, Park Avenue, Continental as FWD luxury sedans over 200 inches long. Plus the Bonneville, Lesabre and 300M/LHS just below that. 10 name plates and some of those were big sellers. Come 2012 and there will be LaCrosse (197 inch long), XTS, and MKS. In 2000 Lincoln sold 22,000 Continentals, they have sold 8,800 MKS so far in 9 months this year, same size car and price point.

The XTS will because it will cost less. If the XTS was $75,000 base price I think it may be a different story. Plus the XTS will have fleet and livery sales. So yes the XTS will have volume, but how profitable is a car like that, compared to a high end RWD car that can command a price premium.

True but Cadillac has been rebuilding since 2002, it has been almost 10 years. And the XTS isn't the type of car that helps rebuild greatness. It maintains mediocrity. Just like the A8 right? How are the 2 similar? The A8 has a longitudinally mounted engine. In the US it only offers V8 and W12 engines. Yes I know there is a FWD V6 version in other markets. And how does the A8 do compared to the S-class? $20,000 less price and still gets outsold like 3 to 1 despite being a brand new design vs an S-class that has been on the market 6 years. The XTS doesn't push Cadillac to a new price point, it doesn't bring in new buyers (demographic wise), it isn't a halo vehicle, it is just filler. The ATS at least can bring in a new demographic, it provides Cadillac with a compact that they haven't had in 25 years, the ATS should grow the brand and improve image. The ATS at least challenges the imports, the XTS is just another large, domestic, FWD sedan, and that segment is dying. Why cater to a dying segment, why not go where the growth is or invent one.

True but Cadillac has been rebuilding since 2002, it has been almost 10 years. And the XTS isn't the type of car that helps rebuild greatness. It maintains mediocrity.

The Equus is more expensive than a DTS or STS, plus a lot of people don't know what it is. Hyundai isn't selling a lot of Genesis and Equus now, but they are improving, and those cars have changed the brand image and the lower end cars have been surging for 2 years now. Rome wasn't built in a day, let's see where the Genesis/Equus are in 10 years. Market leaders? No, probably not, but a thorn in the side of Lexus, you bet. And if it doesn't work out, at least they had the guts to try. A DTS or even Lucerne or LaCrosse will sell to existing Buick/Cadillac buyers who never drove anything else and that is all they want. But if Cadillac wants to grow, they need new buyers that never looked at Cadillac before, and buyers outside of the USA that hadn't looked at Cadillac before. The XTS appeals to the Cadillac buyer of the 1980s, Cadillac should be going after the buyer of the 2010s and 2020s. And yes the ATS will do that to an extent, but they need more than that. Cadillac and especially Lincoln, just can't seem to dream big or innovate or be a leader. They both are luxury cars designed by corporate bureaucracy, built on the lowest common denominator platform. Built with a sales figure goal and cash on hood rebate in mind. Neither know how to build brand image. Cadillac could be and should be better than that.

Right now Hyundai makes 3 rear drive cars and Cadillac makes 1. I'm just sayin'. Cadillac does what's easy, they won't beat the Germans doing that. Cadillac wants to be the "standard of the world" but look at what they have, Tahoe, LaCrosse, and Equinox underpinnings. That's average mainstream, not global luxury leader.

The target for the SRX really, though, is the FWD based premium CUVs---the RX, MDX, and MKX. The "target" doesn't know or care if it is FWD or RWD since they buy them in AWD over 50% of the time. Once it gets into AWD format, perceptions of "betterer" in either direction vanish for 98% of the driving public. Correct. The Sheeple don't care. And they also can be swayed to the lower priced vehicle, or trade their Acura on a Lincoln, Lincoln on a Lexus, Lexus on a Cadillac, etc. They aren't as loyal, they won't pay a premium to have what is betterer. I think this customer could also be swayed from entry-lux to a Ford Explorer, Enclave or next-gen Hyundai Vera Cruz or vehicles like that. So yes, it is profitable for a while to sucker someone on paying $45k for an SUV that is really a Camry underneath, but I don't see that is sustainable, I see it more as a trend. The 90s Explorer then the Expeditions and Tahoes were all cash cows, but they run their course

Both still have to worry about fuel economy regulations, BMW still doesn't have a FWD car. Mercedes has the A/B-class, but the B-class is 6 inches shorter than a Corvette, and 5 inches shorter than a Chevrolet Sonic. It is a tiny car, so at that size and price point (and horsepower level), RWD vs FWD isn't as much as an issue. And FWD for interior space is probably better on a car that small. It's not like they are making a FWD S-class. Cadillac isn't dead like Lincoln, Cadillac is treading water. Acura, Lincoln, even Lexus are ripe for the picking right now, Cadillac has a chance to climb the ladder if they play their cards right. The luxury market is just waiting for someone to pull a Hyundai and rise up and take it by storm. Cadillac should be the company to do it, if not, it will probably be Hyundai that does it (maybe not now, but 2020ish).

The target for the SRX really, though, is the FWD based premium CUVs---the RX, MDX, and MKX. And this buyer doesn't care so much about performance, as they do comfort and features. Plus the GLK is smaller than a Honda CR-V by length and only about an inch wider. It is a compact vehicle where as the mid-size MDX, RX, and even 3 row Acura MDX may suit families/moms better. Furthermore, I think most people that go to a BMW or Mercedes dealer are looking for a sports sedan or coupe/convertible, not a cute-ute, where as people that go to a Lexus dealer want an SUV or are 74 years old.

Escalade - Navigator SRX - MKX XTS - MKS CTS - MKZ (same size and price, just rwd vs fwd) Possible Lambda Cadillac coming to compete with the MKT. Both automakers even us alphanumeric names on everything except their full size SUV. The ATS is the only difference in the lines. Cadillac isn't moving to all FWD, but they are moving really close to what Lincoln offers, and Lincoln is dead, why copy anything they do.

Cadillac made the decision to transform itself in 2003, and they made the move away from the Seville, Eldorado, Catera to the CTS, XLR, SRX, STS. A move from FWD and an Opel rebagde to purpose built RWD performance/luxury cars. Now they are moving back to FWD with the SRX and XTS. It is as if they went after the Germans for 5 years, then got scared and said we better focus back on Lincoln, as we did from 1935 to 2002.

FWD Vs RWD matters on luxury cars, especially the bigger ones. Just look at sales of the Volvo S80, Acura, TL, Lincoln MKS, and Cadillac DTS. All duds. Even the A6 with a longitudinal engine for better weight balance and Quattro is a sales dud compared to the other 2 German sedans. The Lexus ES350 and Acura TL have moderate success since they are at the bottom of the luxury pyramid, but they still get outsold by several rear drivers of equal price. Luxury car companies make FWD to save money by using mechanics of a mainstream car and/or because they lack the ability to do it the right way (Acura, Lincoln, Volvo). Either way it is a shortcut and a compromise, and buyers notice. Real buyers, the Funeral Home won't care what the drive wheels are, so the XTS is okay.

Nice.

The DTS was very 1995, so I guess the XTS will get up to 2010 standards. The ES350 is slightly smaller than a CTS though, the XTS is huge the Lincoln MKS is the only similar car on the market. It will sell, the same way the Town Car sold, Limo and Hearse market here we come!

They don't need one. Camry, Fusion and Sonata don't have a coupe. The Accord does, but Honda doesn't have a Camaro or Mustang on the lot. I think sedan only for the Malibu is fine, because coupe sales in the family sedan segment don't do that well, see Monte Carlo and Camry Solara. A Cruze coupe I think is more important, or if not the Cruze some Delta based coupe to appeal to younger buyers that can't afford a Camaro. Something to target the Civic coupe, Scion tC, Hyundai Veloster type cars.

Since the new one looks the same as the old, might as well refresh again. It looks really boring as it is now.

This car has led the segment for 30 years, few vehicles are critically acclaimed as #1 in segment and are best seller in segment for even a full model run, let alone 5 model runs. The contenders keep trying, but keep falling flat. The Cimarron in the 80s, the Infiniti G20 of the 90s, the Jaguar X-type came and went, Lexus IS tried twice, and Volvo and Acura never really even attempted. They all fall short, so I suspect this car will stay on top of the mountain even if the front end is a little different.

The look isn't that different, but that is what makes BMW, BMW. Go back to the 90s 3-series, and with each new generation, there is a change, but it is subtle. I like how this looks in black, otherwise I am not a big fan of how the headlights connect to the kidney grille or the Z4 style headlights. The rest of the car fits in with the 5 and 7 series so the consistency is good. That being said, I agree that people buy BMW's on the way they drive. And 50/50 weight balance, 88 lbs lighter, 8-speed transmission, and 0-60 in 5.7 seconds for the base model is pretty sweet. EPA numbers will be interesting, they should be above 30 mpg for the 328i and 335i. This car will still be the standard of the segment that all others are trying to copy.

Probably a 4-cylinder that does it in 9:29, lol.

I am glad they are going to put more technology in cars, really anything an iPad or smart phone can do, the car should be able to do. These new TFT screen monitors are neat, and a lot of cars are using them, however, I think I still prefer good old fashion mechanical gauges made with real metal, as opposed to having a computer monitor behind the steering wheel.

What platform is this? I would think making something smaller than the current Colorado would do better than going bigger. They have the Silverado for real truck buyers. If this Colorado is more Equinox sized and light duty, it should in theory not be super heavy and could have 4-cylinder power to help with fuel economy.

They went to the right place. Interestingly enough, the new 3-series in unveiled Friday, so the goal post is going to move a bit.

So take a Benz to a Cadillac dealer for an oil change. I don't drive a Benz and spend $70+ for oil changes at Jiffy Lube because my car requires 8 quarts of oil. So $90 every 10k miles is still better than me paying $70 every 4-5,000. And I know there are some cheaper places, but Jiffy Lube has good service and does free top off, and my car burns about 2 quarts of oil between oil changes, and they checked, it has no leaks. A Mercedes is also built to last. If may have expensive oil, but I still think a lot of GM product is built to look good for the first 5 years, and not for the long haul. To quote an S-class ad from a few years ago "you get what you pay for, it is that simple"