It's a very good ad in my opinion, although I completely disagree with it, people will buy into it.
For me, an whether a car is American or not depends on the company in comes from. I am sympatheticalto GM's tries to avoid the unions and going to build cars in Mexico, Canada, and elsewhere. In a world where most carmakers (especially GM) are global, where a car is made is irrelevant. Besides, even if its made in my backyard, most of its parts probably come from elsewhere. I understand that GM builds cars in other places because it HAS to (builds them in China to avoid the Chinese tax on foreign cars, builds them in Mexico for the economical aspect of it, and so on). On the other hand, Hyundai and the rest of the Asian carmakers don't build their cars here because they have to or because it would be good economically for them to do so (they'd actually be better off building them in Japan/S Korea), they build them here to appeal to the stupid, ignorant, average american who believes that if a car is made in America it is American. That's BS.
The whole idea of "see the difference between perception and reality" is a great ad campaign though. I had been suggesting that the domestics launched such a campaign to challenge the perceived import quality and show that in reality American cars are at the same level as jap cars in terms of quality