Who's the Rental Queen Now?
By Brian Dreggors for Cheersandgears.com
Remember prom night? Well, not that part, but the part before it at the actual dance where the king and queen were elected? What a magical moment when the most popular and stuck-up get recognized by their peers yet again. Big whoop, let’s go spike the punch…
Well, its that time of year (sort of) to have our own little C&G promenade and top honors in this superlative goes to Rental King and Queen of the First Half of 2006. Before you elect the winners mentally, remember we’re talking about cars that go to the good folks that pick you up and try harder, not government fleet sales (police and local agencies) nor commercial fleet sales (plumbers, doctors, even you). I qualify our winners in this fashion because the rental lots seem to be the bane of the new car market in everyone’s eyes. You sometimes read a car described as ‘interceptor fast’ or ‘contractor tough,’ but never is being ‘rental-like’ a positive; usually its, ‘rental car cheap’, ‘boring’, ‘bland’, or even ’junk.’
Remember again, we’re announcing winners based on total number of units sold registered specifically as rental fleet sales in the first half of 2006. We don’t include fleet-specific models like the Taurus and Classic either to be fair.
Have your personal favs ready?
Let’s open the envelopes, please.
And our Rental King, with 50,629 vehicles up for rent, is…
The Chevrolet Impala!
No real surprise here. The last Impala was rather heavily fleeted, too. Also, as Fleet Car of the Year, did you really expect anything else?
Our Rental Queen this year, with 46,788 vehicles being rented near you, is…
The Chevrolet Malibu!
Again, little surprise for the sedan that was rather tepid from the start. Already nearing the end of its life cycle, what more can you actually expect.
No big deal, right? The quarter and the blonde with large breasts won again. Big whoop, let’s go spike the punch…
But, wait. Who’s this occupying third place for most units being sold to rental agencies so far. Is it the Grand Prix? The Cobalt? Focus? No, our Rental Queen Up-and-Comer, with 41,867 units up for rent is…
The Hyundai Sonata!
Didn’t quite expect that, did you? Yet, it’s not altogether that surprising. In rote numbers the Sonata is third most-rental-fleeted car in the United States. Even in percentages of total sales, the Sonata ranks high with 49.5% of total sales going straight to rental agencies, making it third behind the Pontiac Grand Prix (69%) and Chevrolet Malibu (52%).
Here are some other interesting, often myth-busting tidbits:
*Retail sales for GM’s W-body cars (Impala, Monte Carlo, LaCrosse, and Grand Prix) exceed still exceed total retail sales of DCX’s LX cars (Charger, 300, Magnum), 98,743 vs. 93,727.
*20.4% of all Hyundai Azeras sold were straight to rental agencies.
*Buick’s LaCrosse and Lucerne are 26% and 27% rental vs. retail, respectively
*More Nissan Armadas are dumped on rental fleets than Chevrolet Tahoes; nearly three times as many by quantity (2,808 vs 1,019) and by percentage (16.4% vs. 6.7%).
*Nearly 3 out of 10 (28.7%) of all Hyundais sold are straight to rental agencies.
Don’t believe me? Check out the numbers here…
2006 Midyear Car Registrations
2006 Midyear Truck, Van, and SUV Registrations