That is a good commercial.
I was out on a meeting with the client who is about 60 years old Hispanic gentleman. He is an environmental engineer at Ameristeel.
Our conversation was different but the tone was the same.
Him: I am looking for a pickup.
Me: Cool Sir, What are your options.
Him: Nissan Titan, Toyota Tundra and Chevy Silverado.
Me: Great. Have you test driven any?
Him: Nope, but I read CR and they said Toyota was good and they do not speak highly of the American vehicles. I am looking for the Chevy cuz I like the interior and it is American.
Me: Did CR say that the Toyota had the highest number of recalls last year?
Him: What???
Me: Yup, that is the "Small Information" which CR apparently failed to print
Him: So let me ask you this. What will you buy of those 3?
Me: Chevy Silverado 1500. Regular Cab LT1, 4x4 5.3 V-8 with Z-71, package.
Him: Why?
Me: Because
1. It's initial build quality is better than others according to JD Power.
2. It is not a look at me styled.
3. GM knows how make trucks more than the other two you are considering.
I need it because: I want something offroad, I am single and I have to carry my mountain bike or my ATV and a couple of luggage bags, which will be enough for a Regular Cab.
Me: My needs may be different than yours, what are your needs?
Him: I want something which can tow my 5000 lb boat, and have seat for my wife, and enough luggage space, and yet room for my G-kids.
Me: Then you should probably by an Avalanche.
Him: I always liked its design, but my colleagues told me not to buy it because, it is GM.
Me: Have you test driven it and sat in it?
Him: Nope.
Me: Go with an open mind and then we can talk again.
I know I was kinda cocky in the end, but I convinced him. Let us see how it goes.