Automaker racing to get first plug-in hybrid on the market by 2010
DETROIT - General Motors already has five hybrid vehicles on the road, but it is banking its future on a radical departure onto the green road: By 2010, the automaker hopes to have a plug-in electric passenger car in customers' driveways.
I love delivering the unexpected. And right now, the unexpected is a General Motors vehicle that uses no fuel,” said Bob Lutz, GM's vice chairman of product development, who introduced the Chevrolet Volt concept car to enormous attention in January at the North American International Automotive Show in Detroit.
For Lutz, who was brought out of retirement six years ago to rethink GM's product line, the Volt is quite a turnaround. Better known as the father of the high-powered gas-guzzling Dodge Viper, Lutz, 75, once dismissed Toyota's gas-electric hybrid Prius as a publicity stunt.
But now U.S. automakers, who just five years ago were pushing behemoths like the Hummer, find themselves racing to catch up with Japan to put fuel-efficient and environmentally friendly “green” cars on the road. Today, 90 percent of all hybrids sold in the United States are Japanese, and half of them are Priuses.
In response, GM has cut more than $7 billion in annual costs, shed more than 34,000 hourly workers and rolled out more than 20 new models in the last two years in an attempt to regain sales lost to Asian competitors.
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