ehaase: Thank you for posting this.
As I've said before, Buick isn't the cause of GM's problems. But GM is d*** sure the cause of Buick's problems. GM is the entity which "damaged" Buick (and Pontiac). They're lucky sales didn't fall of 75% when all that they were offering was, essentially, two cars (the Century + Regal, the LeSabre + Park Avenue), then they delay the replacement for the Century and Regal, then they end LeSabre production but didn't start up Lucerne production right away, then they get a lot of positive reaction to Enclave but schedule it third in order of release for the Lambdas.
Cananopie: You're right. The Rendezvous' average buyer age was 58. When Buick has had any sort of decent product, it has sold (that leaves out the Terraza rebadge and pedestrian LaCrosse). All GM has done in the last 15 years with Buick is take, take, take.
the griffon: Buick didn't die. As Jerry Flint said, if they can't save Buick, they can't save anything.
What does GM do? Kill recognizable nameplates (LeSabre, Century) and pick goofy new ones (Lucerne, Statesman). Buick's got a great, American heritage and they need to be allowed to use it.
Instead, GM only knows to harvest all the profits it can; corporate shortsightedness is right.
I do agree with the article that Buick hasn't been able to capitalize on its quality awards, though lately when you go to their website or see ads, I think they're trying.
I don't see any benefit in having Tiger Woods.
GM royally screwed up Oldsmobile (wasn't it the oldest American brand?), and has nearly killed Buick and Pontiac. Nice job, ***holes!