It really would be nice to see Pontiac with a DECENT advertising campaign. The only ads I see for Pontiac are cheesy "President's Day Sales" or whatever the given holiday sale is. There is great power that comes with a great ad campaign. A great example I witnessed was with my own mom. She is your typical vain middle aged yuppie, Gucci handbags, $150 haircuts, designer jeans, etc. etc..and a Lexus ES. After owning a 2000 Bravada she swore she would never go back to GM, the thing was a nightmare in its early miles. Never in a million years would she consider a Cadillac, what would her co-workers think? She was in love with her car and couldn't stop saying how superior the dealer as compared to the local Cadillac-formerly olds dealer. I was sitting watching tv once and she comes by when the new ad for the CTS comes on with some hot brunette talking about chocolates and shoes in it and she goes, "I would look so hot in that car, she's just like me." Ever since then she's been obsessed and even went out on her own to test drive one. Although in our typical local Cadillac dealer fashion the car she was test driving ran out of gas in the middle of traffic. Once she's done with me and my sister in college it's her present to herself she says. I think it's ridiculous but there are a lot of people probably out there like her sadly.
That right there just made me wonder what decent marketing could do for Pontiac, something they haven't had in ummm years??. Of course decent product helps but with the G8 here, Solstice targa, and G8 ST coming soon, they have some. Then of course a large ad campaign is something that GM can't afford so it's just wishful thinking...