Wow. I don't usually "get" cars from the 30's, but that looks amazing.
I admit to not knowing GM's current structure, but somewhere on the 'net I read (a dangerous thing, I know ) that the current head of Pontiac has almost no power over what happens to the brand's cars--not even the power to veto/change minor styling cues.
If Pontiac is to continue in any form whatsoever, I'd start by changing that. Lutz may be good, but he ain't that good, and he's not getting any younger either. Find somebody with some intelligence and an independent streak, and give him or her the green light to fix it--and get it right the first time--"by any means necessary". Even if it stays a mix of FWD and RWD, Pontiac needs at least one other standout car, and AFAIK, none of GM's truly memorable cars were designed by committee (well, unless you consider a skunkworks a committee, that is :AH-HA_wink: ).
BTW, having said all that, I think a carefully-done rebadging of the VE Commodore--especially the hi-po versions--would be a good start. I say "carefully" because I think part of the reason the GTO flopped so badly (besides the currency exchange rate) is because it looked too much like it should have been a midrange Tempest (or even a Grand Prix) instead of the top-of-the-line bad*ss the name suggests. Had a more aggressive bodykit been a factory option it would have looked more like a "true" GTO (see some of the HSV versions if you doubt), and maybe some of this fumbling around in the dark for the direction Pontiac should go wouldn't have been so necessary. Pontiac should be the maverick--yet profitable--perfomance brand it used to be--and I'm coming around to the idea that it doesn't have to be a volume brand to do so.