I don't know why people bitch about incentives. C'mon, the cars sell price has to reflect what the market thinks its worth. Otherwise its rots on lots. Successful retail is based primarily on fast inventory turns with low actual inventory $$$ on hand, and its based on profit margins. Since GM insists on artificially inflating its sticker prices to hook the occasional sucker and artifically inflate loan values to cover negative equity trades, they have to discount to move the iron to avoid them rotting on lots.
There's two options......cut MSRP's. or, have incentives and sales.
I'm tired of all the pissing and moaning about the cars having incentives on them. Or, they are fleet cars.
Let's all just f*ing come on here. The issue is that the cars suck and nobody wants them. Build better cars. THERE, someone said it. VW will sell every 38,000 Passat it brings to the US. Meanwhile, those of us with yeoman pocketbooks need something affordable. So, a lot of the population needs to shop on price but still doesn't want a piece of crap to drive.
Just improve the f*ing cars. I read a story once that said the last version of the Chrysler 300, if only Chrysler had alloted 200 dollars more per car it would have allowed them to substantially upgrade and improve the interior, as opposed to the cheap bits it had. Instead we'd rather put pushrods under the hood, melt kids toys and turn them into dashboards, and leave off folding mirrors and grab handles above the doors. Nope, the marketers would rather have the thousands to play with to make their own jobs easier.
As long as GM is selling crap for cars, then they will need to mark them down. Why is it when Best Buy marks down that digital camera 50 bucks, we get all damned excited and run out and buy it and tell everyone we got such a great deal on a great camera....but the moment a car gets marked down, you're a scourge to society for buying a goodwill shirt? Well, I guess its because the world must see you as a poor lemming if you only have 20,000 to spend on a Malibu. They seem to think you are a lower life form buts its acceptable to toss 29 grand out the window for a Camry?
-drop MSRP's to relfect true market value
-improve the cars to reflect the MSRP
or do both, improve the cars and drop the MSRPs.