BINGO!
and GM is so tired of propping up so many chevy dealers, whose sales per dealership no doubt are way behind toyota.
when this revitalized Saturn takes off, the amount of cars they will be pumping out per dealer will be incredible. GM will love to prove to all the whiney and pissed off Chevy Buick and Pontiac dealers that its time to lean up and provide better customer service or risk being cut.
And all you traditionalists whine about Saturn and say the cars should go to chevy but at the same time won't allow chevy to redefine itself to become a contemporary choice in today's society. You still would rather have them selling Camaros and Chevelles and pushrods and musclecars when what much of Saturns customer service base wants are cars to battle Toyotas, Hondas, and VW's. Chevy WILL NEVER be able to challenge those 'intellectual makes' because the die hards and the dealers continue to fall back on past notions of what Chevy is and should be. Add to the fact that Saturnizing a Chevy lineup would ruffle the conservative midwesterners.
Saturn can grow GM much quicker and generate customer acceptance of GM much quicker right now operating with its leaner structure and less internal restrictions than trying to modernize Chevy, etc.
Saturns strength IS the customer so that's a great foundation to build off of. It has a lean cost structure compared to the other div's in terms of how much profit they can actually generate per dealer. And, the most important, they have the best chance of satisfying customers and bringing new ones in more quickly. Instead of propping up too many dealers, the unions, and all that other jazz.
GM made the decision that they Chevy and Saturn needed to be fundamentally different. They are moving that way. It had to be done. Saturn customers would never buy chevy's. Saturn customers will buy Opels. Once GM saw they couldn't resolve the two into one, they picked the wise direction. Chevy is now the worldwide GM equivalent of Kia, in a way.