acura has no real history. no history in this country. no big racing history. no cultural significance. it has created nothing to the growth of our country or economy.
the NSX was a great image car but they gave up on it and never renewed it.
they lost model identity when they renamed cars like legend and vigor and integra into "TL" and "TSX" and "RSX".
they lost a lot of faithful when they abandoned coupes.
They blatantly rebadge euro accords into TL's and Civics into "EL's".
But perhaps the biggest problem they have is that the faithful Honda bunch sticks with Honda because its frugal efficient soulless appliance character is so strong, that it counteracts the exact nature of luxury. When you get to the point where you can afford true luxury, all of a sudden consumer reports and gas mileage and perfect reliability is not the main reason why you pick a car. Emotion, soul, frivolity, excess....all things that go against the notion of a 'Honda' to the very core. Or worse yet, you scold yourself for wanting an RL, when you could get the exact same size car for 1/3 the price. And gosh, you don't NEED more than an Accord if you love hondas.
honda is into efficient engineering. that is the opposite of EXCESS.
well, hold on, we got "vtec" and "SHAWD". woo hoo. build a brand on that.