every year when i auto show it i keep coming back to how nice the little 9-3 is. it's pricey though and too small for me.
the lack of a competitive 9-5 is what has killed saab the most.
to me, saab should be gunning for a slot between vw and acura and out euroing VW. cars that are better than VW, more interesting than acura crap, and having scandinavian flavor. it does not need to be wierd. it does need to be distinctive and the powertrains need to be current.
saab could double their US volume just trying to crack part of VW's sales....if they had a 9-3 and 9-5 that were packaged in a way to take away sales from high end jettas and the passat line.
so if the 9-2 and 9-7 made money it does reinforce rebadging behavior, which is unfortunate.
i would be excited about the 9-4 but the styling is too blah.
truth be told, had saab come out with a competitive SUV on time like all the other euros they would not be in the mess they are either. don't kid yourselves, the luxo marques were not kept afloat by sedans and small cars either, for the longest time. volvo kept the lights on as much by the xc90 and xc70 as anything. look at audi and all road. that tanked and they even had to bring the requisite porker (Q7) over as well.
saab should take the srx and remake it in its image as the new 9-7. turbo v6, new body and interior.
saab needs an all new 9-3 and 9-5 now. and 9-1/2, 9-4, 9-7, aero.