will you see a greater percentage of women behind the wheel of a soft toyota or a magnum?
so while i think there is appeal in the vehicle and obviously you do......let's not forget, the massively declining sales (excluding all those lovely 2.7's spawned off into fleets), and amazing resale value (cough) that the magnum has. I think its over 50% fleet and last i checked the reason its a great deal for those of us who seek a good buy is its poor resale.
typically if a vehicle is in demand and desired by core buying groups who drive the market, the vehicle will not need to be whored out so much to fleets, nor will it go at the auctions for less than half its MSRP after one year.
the irony is real world mileage on a magnum 2.7 for example will be fairly above 20 mpg, and in fact a CRV which is a darling of the feminine (men and women) retail set is not going to net much better mileage. But this gets back to all the factors as to why its not a volume seller. For as many people who drive a plainly trimmed out magnum 3.5 and make the case of it being a great everyday vehicle, then one drives by with bling wheels, chrome tacked on all over, and hemi noises blaring from under the hood, and an owner who bemoans the fuel bill. The LX cars will never be able to get out from under this stigma until Chrysler remakes the image of these cars and its pretty simple how they need to do it, de-bling the exterior, bring the powertrains up to the minute spec with better average mpg, knockout interior, emphasize and proliferate the all weather capability, safety, more accessible styling.
If chrysler's gonna hang their hat on the LX cars for a long time yet, they need to reinvent them without throwing everything away, and it may have to be a marketing effort as much as a redesgin effort. So its a public perception thing. Jill Buyer is 95% of the time gonna buy a Camry. LX cars are fighting that. A revised Intrepid may have been the way to go even if crysler made out like bandits the first year or two the LX's came out.