there is no harm in saab being marketed in the cadillac channel. and it could survive with a 9-3 (hatch/sedan/wagon/CVT), 9-5 (sedan and wagon)(both of which would be getting smaller, right?) the 9-4x, and IMHO saab needs the aero-x or that other concept roadster, badly. saab took a major hit during the SUV time by not having a full size family hauler but methinks there just isn't that large market anymore for fringe players like saab.
saturn should become the 'pesky' niche brand again maybe. become creative with saturn, sell it in malls, downtowns, or added onto chevy or BPG or caddy where it makes sense to mix product. saturn should be brought to the customers. maybe a handful of full dealers and then rely a lot more on creative sales outlets. as an example, why not rent stores in malls, right next to the apple computer stores. if the saturn product was right, it could begin to draw off that crowd. or, the downtown business crowd, just get the effing product in high traffic areas!
saab though, needs to be in a dealer network and to me it needs to be caddie's rogue little cousin. they need fresh product and more sensible prices!!!!!!!!!!
and with saab staying fwd based, really, that leaves cadillac off to start with the new BLS alpha and then CTS. Caddy badly needs a fresh DTS flagship (which i would make AWD standard)
BLS rear or all wheel drive. in the US, sedan maybe only. maybe a coupe or hatch too.
CTS rear or AWD. volume line. sedan, wagon, coupe.
DTS/STS combine the line. DTS is luxury trim, STS is sport trim. large!
SRX stays i guess! even though its a tad weak to me. Escalade looks like it's moving to lambada? i think a seriously upscale 2 row crossover above the SRX would work for caddy if it had style and performance. think cayenne competition but not so ugly and fat.
I would revive the XLR on sigma or alpha and just provide a kick ass 2 seater with top level performance but not on corvette chassis unless it made more sense. the price needs to come down on that one.
i still say hummer has viability! H4 needed to come online and H3 needs an interior infusion and gas mileage infusion.