i would guess most Fits sell OTD for 17k.
at that price, i am not buying. i would move up to a compact that is more solid in return i give maybe 3,4 mpg. or something used.
conversely, the Fit interior is annoying despite its function. It drives nicely, but so does a basic VW Golf.
I would guess most Versas sell OTD in the 14 range on average. So these are not directly comparable.
A mazda3 2.0 starts looking good with my 17 grand instead of the Fit. Real world i don't see much difference mpg wise and the 3 will be as enjoyable for nearly all buyers. Even if the mazda3 ends up a grand higher its more of a substantial car.
The real fools are the Yaris buyers.
Most folks shopping appliances will move up to say, an Elantra. In fact, the Elantra touring is nice upgrade over the Fit. You lose some of the sprite character, but the Elantra touring would probably be a better car for most of the people who seem drawn to the Fit and Hondas in general (i.e. old ladies, retiring baby boomers, women who insist on shopping only based upon what consumer reports tells them).
What i am saying, the majority of the public doesn't recognize or appreciate the handling differences the Fit has to offer, but will quickly notice things like the cabin noise, not comfortable ride, cheap fabric and plastic, video game dash, lack of power and torque, thin sheet metal and such.
For those that like the Fit's virtues, thats fine. I am saying the Fit's virtue set is non as permeable with shoppers as people who are blinded by the H would think.
If this car had anything besides a Honda badge on it, it wouldn't sell 1/2 or 1/3 what it does.