what i find great is it finally suggests to all those accord driving zombies that what they have been lauding as Jesus on a stick instead is actually just something a little better than the mendoza line.
the accord doesn't cure cancer. the accord doesn't pay for your child's college. it doesn't get you laid by the hot 20 something secretary at work, and it doesn't make your kid crack the starting lineup on the soccer team.
what the underlying tone of the tag line is, is, so apparently its the best, but what has it done for you? Something so excellently perfect? Then why is it so soulless? Has there EVER been a Honda car that stirred the emotion?
Chevy is basically saying, you only bought the accord because of its reputation as an appliance, and we are here to tell you you are missing something. The Malibu just might be PERFECTLY EXCELLENT.
Toyota is a little bit smart. They knew that Camry nation would wane, so they reincarnated the Camry as a Venza to steal those who are sick of UJS appliances and decided to latch on to crossovers. Honda is in a way quite f@#ked because not only did they botch the latest Accord in terms of design, they really screwed the pooch with the Crostour. Miserably. So while Toyota can lose a Camry sale and be fairly confident they can make it up with a Venza sale, Honda has to worry about how they have basically effed up almost every product launch the last couple years by replacing a current model with one that is harder to sell. So now if even Chevy can start to pile on the Honda pile.........and Chevy can because even though the Malibu is not head and shoulders above mid pack, it has at least some emotion to it. I think they are picking on the Accord and Honda because quite honestly Honda has done plenty to deserve getting picked on.