an interesting thread that seems to interest all of 5 people, and amuse another 2-3 more to respond.
GM marketing sucks. not much argument about that. and really, they need to figure it out. establish what each brand represents, then market the heck out of it, without changing your mind every 9-12 months.
the problem with buickman's RTG(return to greatness) is:
- the title is all wrong. these 20 points are not the return to greatness, but rather 'a marketing plan worth considering'
- the insiders fbod, evok and O.C. all seem to think the ideas have been tried and will not work
- Buickman's approach to get himself heard. which goes something like this. ' wagoners a bum, the board of directors are buffoons, the sales guys are crooks, and the senior marketing team are fools. but i sell lots of cars at my dealership so listen to me.
If you have the ear of all those other dealers in the country then maybe you should form some sort of dealership advisory board and come up with a somewhat less antagonistic approach to dealing with GM and try something a little less inflamatory.
btw, your passion and commitment are commendable.
finally, as bad as GM marketing is, I think that quality cars with the 'gotta have it factor' will drive a lot more sales than most of the 20 ideas you have.