To those who think that Saturn has such a bad image, you need to talk to more people who bought them new, not the people who bought the old beaters, spun the tires, threw a differential pin, and cursed Saturn. To say Saturn has a bad image is to ignore all the customer satisfaction awards and repeat buyers Saturn has.
The upcoming Saturns should be Buicks? I hear simple jealousy. Buick just got the LaCrosse what, 2 years ago? Now they have the Lucerne. Some SUV's... Buick has a full, and decently up-to-date linup, even if it isn't terribly inspiring. Saturn has been longing for a complete linup for, well, it's entire existance. THAT'S why it hasn't made any sizable amounts of money.
Infighting? Yup, here it is. Personally, I think the other divisions need to suck it up. Saturn has treated its customers well and built a base. Considering how little it has been given since it was started up, I'd say that's doing pretty well.
This isn't to say I don't like the other brands. My wife & I have a Buick LeSabre, which we like very well. I've had a Chevy Corsica, which I also liked very well. I had a Buick Regal, which was rather uncomfortable, but lasted well over 200K before the tranny started slipping & the motor quit. I wouldn't mind having a Caddy (though I'm probably too much of a tightwad to actually buy one), and kinda liked some of the Olds models. I'm quite open to all the divisions, but the fact is Saturn has its place.