Interesting you should bring up Fiat's wacky American dealer network. Here in Kentucky, the two nearest Fiat dealerships to me are in Florence, a town 12 miles south of Cincinnati, and Louisville. Both are around 100 miles away from me. I understand Louisville because its one of Kentucky's largest cities, but Florence? There's a Fiat dealership in Cincinnati proper, so why can't folks in Florence drive a mere 12 miles up the road to buy and service their 500s? I also don't see, you know, tons of people in Florence driving 500s, either.
Lexington is Kentucky's other large metropolitan area besides Louisville and I think a Fiat showroom there would attract more buyers and general interest than one in Florence, considering one of the largest colleges in the state is there.
I totally agree with this that having a dearship hundereds of miles from a customer is not going to win over someone to buy their product and setting one up only 12 miles away from a major town in a small town is just stupid.
Here the dealership is close to seattle and the next major one is almost 100 miles away but at least you have the ability to cover a nice wide area, but then the hilly Seattle area is all about the SUV and the dealerships here are over loaded with these small ugly cars. Maybe if they did some newspaper and Television advertising would help to bring in potential buyers. Yet the crowd I think this is focused at are also the same people that preferre the share a ride which is huge in the seattle area. Just pay your monthly fee and then also a basic cost when you need a car. This works out better for those that live in the big cities.