William Maley

And oddly, almost the same design profile

Ford wasn't the only automaker to announce cuts this week. On Thursday, Jaguar Land Rover announced they would cutting 10 percent of their global workforce (4,500 jobs) as part of a 2.5 billion pound (about $3.2 billion) effort to reduce costs and improve cash flow through 2020. As we reported last month, JLR got hit with a triple whammy of bad news; declining sales in China, falling demand for diesel vehicles, and the looming threat of Brexit. The company reported that retail sales fell 4.6 percent in 2018, mostly due to the uncertainty surrounding Brexit. That pales in comparison to the 22 percent drop in sales seen in the Chinese market - due mostly in part to the trade war. JLR CEO Dr. Ralph Speth said the cuts were a response to “multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry.” The company said the cuts will focus on those in design, engineering, supervisory, and senior management. No cuts are expected to hit those in production. Source: Bloomberg, Jaguar Land Rover JAGUAR LAND ROVER IMPLEMENTS NEXT PHASE OF TRANSFORMATION PROGRAMME Jaguar Land Rover, the UK’s largest vehicle manufacturer, today outlined the next phase of ‘Charge and Accelerate’, the company’s ongoing transformation programme to deliver £2.5bn in cost reductions and cashflow improvements over 18 months as well as long-term strategic operating efficiencies. Next phase of major transformation plan to lay foundations for long-term sustainable profitable growth Creation of leaner, more resilient organisation; reducing global workforce by around 4,500 people. This is in addition to 1,500 people who left the business in 2018 Further investment into electrification with Electric Drive Units to be produced at Wolverhampton Engine Manufacturing Centre and new Battery Assembly Centre to be established at Hams Hall, North Warwickshire CEO Prof. Dr. Ralf Speth: “Decisive action will help deliver resilient long-term growth as Jaguar Land Rover implements cost and profit improvements. This will safeguard our future and enable vital ongoing investment into Autonomous, Connected, Electric Jaguar Land Rover, the UK’s largest vehicle manufacturer, today outlined the next phase of ‘Charge and Accelerate’, the company’s ongoing transformation programme to deliver £2.5bn in cost reductions and cashflow improvements over 18 months as well as long-term strategic operating efficiencies. Jaguar Land Rover is expanding a business-wide organisation review aimed at reducing the size of its global workforce by around 4,500 people. This is in addition to the 1,500 who left the company during 2018. The next phase of this transformation programme will begin with a voluntary redundancy programme in the UK. This strategic review will create a leaner, more resilient organisation with a flatter management structure. We are taking decisive action to help deliver long-term growth, in the face of multiple geopolitical and regulatory disruptions as well as technology challenges facing the automotive industry. The ‘Charge and Accelerate’ programme combines efficiency measures with targeted investment, safeguarding our future and ensuring that we maximise the opportunities created by growing demand for Autonomous, Connected, Electric and Shared technologies. PROF. DR. RALF SPETH CHIEF EXECUTIVE OFFICER OF JAGUAR LAND ROVER So far, the ‘Charge and Accelerate’ programme has identified over £1bn of improvements, with more than £500mn already realised in 2018. The savings and improvements achieved will enable Jaguar Land Rover to fund vital investments into technology to safeguard its future. These investments include today’s announcement that, from later this year, next-generation Electric Drive Units (EDU) will be produced at the company’s Engine Manufacturing Centre in Wolverhampton. These EDUs will be powered by batteries assembled at a new Jaguar Land Rover Battery Assembly Centre located at Hams Hall, North Warwickshire, reinforcing the company’s commitment to the West Midlands and the UK. The Battery Assembly Centre will be one of the largest of its kind in the UK, using new production techniques and technologies to manufacture battery packs for future Jaguar and Land Rover vehicles. The latest investments and the transformation measures aim to build on unprecedented growth achieved by Jaguar Land Rover over the past decade, enabling the company to launch today’s range of award-winning Jaguar and Land Rover vehicles. In the last year alone, the company’s global product portfolio has expanded to include the all-electric Jaguar I-PACE, the Range Rover and Range Rover Sport with PHEV derivatives and, most recently, the new Range Rover Evoque, also with next-generation hybrid technology. In 2018, the company continued its global expansion with the opening of its latest vehicle manufacturing plant in Slovakia as well as investment into specialist engineering hubs in the Republic of Ireland, Hungary and Manchester, UK. In the same year, Jaguar Land Rover also confirmed plans to invest in its Solihull plant to support the introduction of the next generation Range Rover and Range Rover Sport. The next chapter in the story of the Jaguar and Land Rover brands will be the most exciting - and challenging - in our history. Revealing the iconic Defender, investing in cleaner, smarter, more desirable cars and electrifying our facilities to manufacture a future range of British-built electric vehicles will all form part of building a globally competitive and flourishing company. PROF. DR. RALF SPETH CHIEF EXECUTIVE OFFICER OF JAGUAR LAND ROVER View full article

Toyota was hoping to keep the Supra under wraps until Monday when it makes its world debut at the Detroit Auto Show. However, the Japanese automaker's Mexico office had a different idea. Yesterday, Toyota Mexico tweeted out a video showing the Supra without any camouflage. The tweet, translated from Spanish reads, “Our new #Supra arrived in Japan!, and this is the story that #AkioToyoda tells us about its return.” The tweet was quickly deleted, but not before a number of people downloaded the video and post it to Facebook and YouTube - we have the video at the bottom of this story. The production model looks very much like the concept we saw a few years back with flowing curves, short roofline, and a long front-end. We're still not sold on the front with three vents and pointy nose. As we have reported previously, the Supra will be using two turbo engines from BMW; a 2.0L turbo-four (265 horsepower) and 3.0L twin-turbo inline-six (335 horsepower). We'll have more information, along with photos when the Supra debuts at 9:40 AM on Monday. View full article

There was a number of people who were disappointed at the news that Ford wouldn't be bringing over the Ranger Raptor to the U.S. When you take into consideration that the current-generation model has been sold around the world since 2011, Ford decided it was too late in the lifecycle of the model to design a Raptor variant to meet various regulations. But there is the chance of the next-generation Ranger Raptor coming to the U.S. Road & Track has done some sleuthing into social media profiles for various Ford engineers and has uncovered some interesting information. The current Ranger has an internal project code of P375 and is expected to stick around for a few more years. The next-generation model, due in 2022, uses the code of P703. It is expected that the next-generation Ranger will be sharing a number of parts with the Bronco. How does the Raptor fit into this picture? In a recently posted project description, it mentions a chassis engineer has been working on a Ranger Raptor with the P703 code being built with North America in mind. The engineer has also worked on the current version of the Ranger (known as P375N) and the Ranger Raptor. Doing some more digging and speaking to some sources at Ford, the new Ranger Raptor is likely to be called “Project Redback” internally. Project Redback was the project name for the current Ranger Raptor. Road & Track doesn't have any information the powertrain, but speculates that North America would likely get a gas engine. Other markets get a diesel engine for the Raptor. Source: Road & Track View full article

I thought would be it easy. The front headlights on my new-to-me 2011 Ford Fusion were beginning to dim and I figured some new bulbs would solve it. Ordering the bulbs, I began to think this would be an easy process. Just locate the sockets for the bulbs, replace them, put the sockets back into place, and done. Little did I know this would be only a fantasy. Before fully diving into this, I opened up the owners manual to the vehicle to get an idea of what I was getting myself into. It turned out that changing the bulbs is a very involved process. For the driver’s side, you need to remove the air filter box and pipe to get enough room to access the bulbs. My vehicle has two bulbs for the low and high-beams and making sure to pluck out right one will save yourself a lot of pain and suffering. I didn’t realize at the time that rubber covers for the light sockets hint at which bulb is which - smaller one is the high-beam, the larger one is the low-beam. Had I known this, I wouldn’t have spent a good half hour trying to get the high-beam back into place with me a fair amount of swearing and my best impression of Jeremy Clarkson’s “COME ON!” The only thing missing was ‘Yakety Sax’ being played in the background. After that goof, I would pull out the right socket and replace with the bulb with no issue. The same cannot be said for putting the air filter box into place as it took a bit of wrestling to get it back into place and hoping nothing broke. After accomplishing this, my attention turned towards the passenger side which would be even difficult. Here is a photo showing off the passenger side of the engine bay. There are various mechanical parts littered about including the power steering pump and coolant reservoir. Unlike the driver’s side, there is not a part you can remove for easy access from the topside. In the owner’s manual, Ford tells you to take off the wheel well cover to access the bulbs. I would have done this, but I didn’t have the correct tool and was scared of breaking them off if I used something like a crowbar. This would have been the point of giving up, but I decided to see if there was another way. Turns out there was as a YouTube showed you could get some space by moving the coolant reservoir. That’s what I ended up doing and it did take a fair amount of time patience as I was mostly doing this by feel. After putting everything back in its place and checking to see if the lights were working, I felt like I had accomplished something major. Despite feeling sore throughout my body and being a fair bit annoyed at the process to do this, I had gotten the new lights in. It may seem ridiculous, but when you consider that most days I’m sitting in front of a computer, banging out words and editing photos, doing some work with a physical object feels unique. While I was replacing bulbs, the internet blew a gasket when a report came out concerning the upcoming Ford Ranger. Due to the design of the 2.3L EcoBoost four-cylinder and placement of the oil cooler, the oil filter was placed at an odd angle. The removal procedure involved removing the driver’s side wheel, undoing a number of fasteners and moving the wheel well cover, and then use an “end cap tool” to remove the filter. Since then, Ford has issued a tweet talking through the procedure (see below). Reading through this story after I had finished, I’ll admit I was a bit incensed. For anyone who wanted to do their own oil change, this procedure seemed like madness and would push the small number of those who do this away. But then I thought back to my Fusion with its cramped engine bay and it dawned on me, maybe this was the best option for Ford. Considering how much a new car houses in terms of equipment and parts, offering something akin to the list of steps may be have been the least terrible option. Sure, going through a number of steps just to remove an oil filter seems a bit much. But can you imagine the fallout if Ford just told everyone they needed to their dealer to have the oil change done? *Shudders* Seeing Ford’s response earlier in the week reinforces this thought of mine. I understand cars are only becoming more and more complicated and that shade tree mechanics are either having to go through more hoops to accomplish repairs or throw in the towel. But do I think there is some conspiracy to stop those from doing their own service to vehicles? Nope. I’ll admit that I’m not quite ready to tackle some of the issues that face my vehicle at the moment such as flushing the transmission fluid or replacing various bits of the front suspension. But this experience has made me slightly more confident in undertaking smaller repairs and improvements into the vehicle. It has also caused me to do a bit research into doing various projects so I know what I’m getting myself into so I don’t have as many frustrations. View full article

Both companies have said that a merger is out of the question. The big thing is the MEB modular platform that Volkswagen is using for their upcoming electric vehicles. They are also a little bit further along EV development than Ford.

Funny story about this. I was on Twitter late last night and saw a journalist mentioned that automaker had lifted an embargo on a vehicle that was debuting at the show. Couldn't find anything about it at the time. Then this morning rolls around and I find out what vehicle it is.

Previous Page Next Page The RC F Track Edition won't have all of the spotlight to itself at Detroit next week. Lexus has revealed today the LC Convertible concept that will be rolling out on the auto show floor next week. Lexus is really stretching the definition of what it means to be a concept. To our eyes, the LC Convertible concept looks like it is ready to sit in the nearest Lexus showroom. Changes from the standard LC coupe include a slightly longer rear deck to house the power folding-top (we're thinking its a soft-top) and massive 22-inch alloy wheels. No mention of what's under the hood, but we're betting its the 5.0L V8 with 471 horsepower. While there are officially no plans to add a convertible version of the LC, statements from various company executives hint that it is being considered. “A production version of this concept would be exhilarating in many different ways. You would see its dynamic lines as you approach, hear its engine when you started it up and feel everything around you once on the road. It would engage the senses in a way that is unique and exciting every time you got behind the wheel,” said Tadao Mori, chief designer of the LC Convertible concept. Source: Lexus Lexus LC Convertible Concept Makes World Debut in Detroit Open top concept suggests future direction of LC flagship Dynamic design positions LC concept as a halo for the rest of the brand DETROIT (January 11, 2019) – Lexus shocked the automotive world in Detroit three years ago with the debut of the LC coupe. It was a testament to the brand’s new sense of creative ambition, but it was only just the beginning. Since then, the Lexus design team has been exploring the brand’s evolution and the latest result of those explorations will make its debut at the 2019 North American International Auto Show with the world premiere of the Lexus LC Convertible Concept. An open-air roadster that is an artful reflection of the LC coupe, the design goal of the Convertible Concept was the expression of “ultimate beauty”. From the rake of the windshield to the smooth contours of the rear decklid that houses the convertible top, every line on the LC Convertible concept was drawn to evoke an emotional response. A stunning design from every angle, the LC Convertible concept stands as an aspirational halo vehicle for the entire Lexus lineup. “This concept takes the unmistakable design of the LC coupe and reimagines it as a future convertible,” said Tadao Mori, chief designer of the LC Convertible concept. “It blends all the best aspects of the original coupe with the dynamic design of an open-air convertible.” Long, low and lean, the LC Convertible concept retains the athletic proportions of the LC coupe. It’s a shape that evolved naturally from the original LC design, yet still manages to stand on its own with a unique identity. It blends uniquely Japanese aesthetics with the promise of sensory satisfaction that only a convertible can provide. In addition to the visual appeal of the exterior sheetmetal, the LC Convertible concept attracts drivers and passengers alike with an allure of a cabin that caters to every need. From the comfort of its tailored seats to the feel of every switch and button, everything about this LC is designed to make even the most common trip feel like an occasion. Crisp white leather trim abounds while yellow accent stitching adds a pop of color without distracting from the subtle elegance of the overall design. More than just a grand tourer, the strong exterior lines of the LC Convertible concept reinforce its performance pedigree. Its short overhangs, 22-inch wheels and wide stance are all reminders of this car’s performance potential. “A production version of this concept would be exhilarating in many different ways. You would see its dynamic lines as you approach, hear its engine when you started it up and feel everything around you once on the road. It would engage the senses in a way that is unique and exciting every time you got behind the wheel,” said Mori-san. Previous Page Next Page View full article

Ford and Volkswagen have spent a fair amount of 2018 talking about a possible alliance. We know that publically, the two have signed a "Memorandum of Understanding" focusing on commercial vehicles. But numerous rumors have been flying about saying this alliance could go further, such as autonomous technologies and electric vehicles. Nothing has been made official, that could be changing next week. Reuters has learned from two sources that Ford and Volkswagen will be making the alliance official next Tuesday during the Detroit Auto Show. It is unclear what the announcement will entail, possibly talking about commercial vehicles or more. The overall goal of the alliance is to reduce costs and streamline operations. Bloomberg is reporting that Volkswagen is expecting to hold a board meeting tomorrow to possibly green-light the alliance. Their sources say the talks between the automakers are progressing. Automotive News adds more fuel to the fire as they note there is a “pending industry announcement” taking place at the main stage at 8:30 a.m. Organizers of the show declined to comment on what the announcement will be or which company requested it. Both Ford and Volkswagen declined to comment. Source: Automotive News (Subscription Required), Bloomberg , Reuters View full article

This morning in Europe, Ford announced a broad restructuring plan for its European unit that will include job cuts and the possibility of closing down plants. This is part of the automaker's global restructuring plan Ford has been struggling to make a profit in Europe for some time - losing close to a billion dollars in the last five years. “Ford of Europe has never really been sustainably profitable,” said Steve Armstrong, group vice president and president of Ford Europe, Middle East and Africa. “As we look to the future of the business globally, (CEO) Jim Hackett and (CFO) Bob Shanks have been very clear: We can only afford to allocate capital to places where we can get a return on that invested capital.” Here is what Ford is planning to do with their European operations, Introduce a number of measures to cut costs in key areas such as purchasing and engineering Cut a number of jobs throughout the region Bloomberg is reporting that thousands could be cut. Armstrong declined to give a number of cuts. Also in the cards is possible plant closures. Review its operations in Russia Grow their lineup of crossovers and SUVs in the region, along with bringing more niche models like the Mustang Double-down on their commercial vehicle lineup Offer electrified powertrains on all models Leverage relationships, "including a potential alliance with Volkswagen AG, to support commercial vehicle growth." “We will invest in the vehicles, services, segments and markets that best support a long-term sustainably profitable business, creating value for all our stakeholders and delivering emotive vehicles to our customers,” said Armstrong. Source: Ford, Automotive News (Subscription Required), Bloomberg, Detroit Free Press Ford To Strengthen European Competitive Position And Profitability; Sets Vision For The Future New strategy targets near-term profitability and a more competitive business for the future Near-term actions underway to improve profitability and reduce structural costs, with parallel redesign to include a more targeted vehicle line up within three customer-focused business groups – Commercial Vehicles, Passenger Vehicles and Imports New all-electric vehicles and electrified options to be offered for all models Leveraging relationships, including a potential alliance with Volkswagen AG, to support commercial vehicle growth Ford to improve or exit less profitable vehicle lines and address underperforming markets; also undertaking a strategic review of Ford Sollers, the company’s joint venture in Russia COLOGNE, Germany, Jan. 10, 2019 – Ford is starting consultations with its union partners and other key stakeholders to implement a comprehensive transformation strategy aimed at strengthening the Ford brand and creating a sustainably profitable business in Europe. The strategy – which is part of the company’s broader global vision of providing smart vehicles for a smart world – will offer differentiated vehicles designed to create a deeper connection with Ford customers. Near term, Ford is accelerating key fitness actions and reducing structural costs. In parallel, the fundamental redesign will include changes to Ford’s vehicle portfolio, expanding offerings and volumes in its most profitable growth vehicle segments, while improving or exiting less profitable vehicle lines and addressing underperforming markets. “We are taking decisive action to transform the Ford business in Europe,” said Steven Armstrong, group vice president and president, Europe, Middle East and Africa. “We will invest in the vehicles, services, segments and markets that best support a long-term sustainably profitable business, creating value for all our stakeholders and delivering emotive vehicles to our customers.” Ford is entering into formal consultation with its Works Council and trade union partners, and is committed to working together with all key stakeholders to enable the new strategy. Near-term profitability and cost improvements – reset for 2019 and 2020 To improve near-term financial performance, Ford will drive improvement in profitability across its product portfolio. This improvement will be driven by reducing the complexity of existing Ford products, optimizing the most profitable vehicle configurations, and increasing volumes of profitable vehicle lines. Structural cost improvements will be supported by reduction of surplus labor across all functions – salaried and hourly. An improvement in management structure, announced in December, already is underway through Ford’s redesign of its global salaried workforce, that will improve the agility of the organization. Ford aims to achieve the labor cost reductions, as far as possible, through voluntary employee separations in Europe and will be working closely with social partners and other stakeholders to achieve this objective. Future business redesign Ford is establishing three customer-focused business groups in Europe – Commercial Vehicles, Passenger Vehicles, and Imports – each with clearly defined aspirations and dedicated organizations. The new operating model will better enable the businesses to make fast decisions centered on customer needs. Ford of Europe is targeting a 6 percent EBIT margin longer term, with returns in excess of the cost of capital for each business group. Commercial Vehicles: Ford will continue to enhance its commercial vehicle leadership in Europe with a tightly integrated offering of smart vehicles, services and partnerships that deliver lifetime value for commercial customers. Already highly profitable, Ford is Europe’s No. 1 commercial vehicle brand in terms of sales volume, and more than one in four Ford vehicles sold today in Europe is a commercial vehicle. In line with Ford’s global fitness approach to build, partner or buy, Ford of Europe will leverage relationships – such as the successful Ford Otosan joint venture and the potential alliance with Volkswagen AG – to support its commercial vehicle growth. Passenger Vehicles: Ford will establish a more targeted portfolio of European-built passenger vehicles focused on the quality, technology-rich and fun-to-drive DNA of the Ford brand, with the goal of building emotional connections with customers through sporty and progressive designs. Every Ford nameplate from the all-new Ford Focus onwards will include an electrified option. This includes new nameplates and new versions of existing vehicles. From Fiesta to Transit, either a mild-hybrid, full-hybrid, plug-in hybrid or full battery electric option will be offered, delivering one of the most encompassing line-ups of electrified options for European customers. Ford also will build on its success in the growing utility segment in Europe. Ford SUV sales – comprising EcoSport, Kuga and Edge – hit a record high in 2018, surpassing a quarter million vehicles sold for the first time. Imported Vehicles: A niche portfolio of imported iconic nameplates for Europe that builds on the heritage of the Ford brand will include Mustang, Edge, and another SUV to be revealed in April, along with an all-new Mustang-inspired full-electric performance utility in 2020. Additional efficiency actions Ford’s new strategy will result in a more efficient and focused business. Key actions already underway include: Production at the Ford Aquitaine Industries plant in Bordeaux, France, which manufactures small automatic transmissions, will end in August 2019. Formal discussions have begun between Ford and its Works Council to end production of the C-MAX and Grand C-MAX at the Saarlouis Body and Assembly Plant in Germany as the compact MPV segment shrinks in Europe. Ford is undertaking a strategic review of Ford Sollers, its joint venture in Russia. Several significant restructuring options for Ford Sollers are being considered by Ford and its partner, Sollers PJSC. A decision is expected in the second quarter. Ford plans to consolidate its UK headquarters and Ford Credit Europe’s headquarters at the Ford Dunton Technical Center in South East Essex to improve business fitness and create a customer-centric technical hub. The action is subject to union consultation and local approvals. “Working collectively with all stakeholders, our new strategy will enable us to deliver a more focused line up of European-built passenger vehicles, while growing our import and commercial vehicle businesses – for a healthier and more profitable business,” added Armstrong. Ford will provide specific details of its strategy in the coming months, once appropriate formal consultation with its Works Council and trade union partners has concluded. View full article

What's the next step after heads-up display (HUD)? If you ask Hyundai, it may be holographic augmented reality (AR) display on the windshield. This week at the Consumer Electronics Show, Hyundai and Swiss startup WayRay showed off a Genesis G80 equipped with a holographic AR navigation system. Unlike current HUD systems that reflects the image onto the windshield via an LCD screen mounted on the dash, the system being shown at CES displays the image directly through the windshield. WayRay's current setup displays navigation, along with driver-assistance alerts like lane departure and forward collision warning. "The driver can enjoy vivid and precise holographic images without wearing a headset. The direction of movement is kept precise through the vehicle speed in real-time, and projecting navigational alerts through the windshield onto the road allows drivers to navigate safely while looking ahead undistracted," Hyundai said in a statement. Hyundai didn't say if something like this could appear in future models, but WayRay has gotten investments from a number of automakers to continue with the development of this system. Source: Hyundai Hyundai Motor Group and WayRay Unveil Next-Generation Visual Technology at CES 2019 The Next-generation Visual Technology provides drivers with navigational and ADAS features to enhance their in-car experiences HMG aims to secure leadership in the holographic AR display industry that is expecting average annual growth of 30% The strategic partnership is helping HMG to lead the way in various tech-enhanced automotive developments and achieve its vision for future mobility Las Vegas, Jan. 08, 2019 — Hyundai Motor Group, in collaboration with Swiss deep-tech startup company WayRay AG, has unveiled the world’s first Holographic Augmented Reality (AR) Navigation System equipped in the Genesis G80 at CES 2019. The technology will be on display at the WayRay booth 3110, Las Vegas Convention Center’s North Hall, throughout CES 2019. Hyundai CRADLE, the hub for Hyundai’s open innovation business, decided to strategically invest in WayRay last September in recognition of its leadership in holographic AR technology and its future growth potential. Prior to this initial investment, Hyundai Motor Group had been conducting its own preliminary research on applying holographic technology to vehicles in early 2017 and later expanded its commitment to producing quality parts with WayRay. The two parties have continued to develop holographic AR navigation technology in mass-produced vehicles, with long-term road tests in South Korea to minimize system errors. “This demo car is the first step of the proof of concent (PoC), but is an important step towards technology driven innovation,” said Yunseong Hwang, Director of Open Innovation Business Group from Hyundai Motor Group. “Future mobility windshields will be more than just a piece of glass. AR holographic powered glass will serve as a platform to provide new services and open up new in-vehicle experiences.” The biggest advantage of a holographic AR navigation system built into the vehicle is that the stereoscopic image is displayed on the actual road and appropriately adjusted in accordance with the specific viewing angle of the driver, thereby delivering accurate driving guidance. The driver can enjoy vivid and precise holographic images without wearing a headset. The direction of movement is kept precise through the vehicle speed in real-time, and projecting navigational alerts throughthe windshield onto the road allows drivers to navigate safely while looking ahead undistracted. Additionally, while conventional head-up display (HUD) units project a reflected image indirectly through an LCD screen mounted on the dashboard, the holographic AR display projects an image through the windshield. WayRay’s display shows not only navigational features — such as lane guidance, destination points, and current speed — in augmented reality, but also incorporates ADAS features like lane departure warnings and forward collision warnings. The virtual image of 1,310mm x 3,152mm is projected at a distance of 15m from the driver’s eyes; Hyundai Motor Group has refurbished its HUD to fit WayRay’s system and offer the optimized solution to drivers. The two parties will continue to work closely together to expand holographic AR technology to display people, objects, buses, bicycle lanes, and crosswalks, and additionally, further develop advanced ADAS functions such as a rear side warning system and the Highway Driving Assist (HDA) system. In addition, they expect the incorporation of V2X (Vehicle to Everything) technology and connectivity features will allow data such as traffic signals, surrounding vehicle information, as well as road or weather conditions, to be provided in real time. “As the automotive market is undergoing a profound AR technology-driven transformation, major automakers are quickly adopting AR solutions to find another competitive edge,” said Vitaly Ponomarev, CEO of WayRay. “I believe the strong partnership with Hyundai will help us scale up our deep-tech innovation to build customer-centric solutions at a meaningful scale and make driving more comfortable and safe for everyone.” Hyundai Motor and Kia Motors are concentrating their research and development resources on acquiring AR navigation and other related technologies to improve upon and accelerate the next generation of displays and connected vehicles. Not only will this disruptive technology help Hyundai Motor Group achieve its vision of a more integrated and seamless blending of automotive technologies, but also assist in developing other closely related areas of interest such as wearable robots, smart-buildings, smart-cities and a plethora of other exciting possibilities. View full article

"Yesterday, General Motors met with representatives with Canadian union Unifor - the second in less in two weeks. Talks centered around Oshawa with Unifor pleading to reconsider plans of phasing out products at the plant to keep 3,000 jobs. But those talks went nowhere as GM is moving forward with their restructuring plans. "Unfortunately, all Unifor’s proposals would involve substantial incremental costs and a further deterioration of GM’s competitive position. Having completed an analysis of Unifor’s proposals, GM has determined that it cannot pursue them because they would not combat the declining economic and market factors that must be addressed," wrote GM's vice president of manufacturing and labor relations Gerald Johnson and president of GM Canada Travis Hester to Unifor president Jerry Dias in a letter. Unifor had proposed a number of ideas to GM keep Oshawa open including "continuing production of older trucks while the company looks for a longer-term option," according to The Detroit News. GM said no to the various ideas, but will support "retraining opportunities for Oshawa employees and working with businesses in the region to help facilitate relocation when the plant phases out production." Dias wasn't too happy with the result of talks, saying at a press conference yesterday that GM leaders "in my opinion haven’t reached deep enough or far enough to find a solution. We are not accepting the closure of our Oshawa facilities under any circumstance." Workers at Oshawa's afternoon shift staged a sit-down protest yesterday starting around 5:00 P.M. and lasting till 9:45 when GM decided to send them home. Photos and videos posted to Unifor Canada show workers sitting at their stations and buzzers sounding off. Automotive News reports that a second sit-down protest took place this morning for 90 minutes at 8:00 A.M. “We understand our union’s frustration but need to now work together to deliver support, transition and training for our employees for new opportunities over the coming year,” GM Canada spokeswoman Jennifer Wright. It is unclear if the protests will continue or how much production was lost. What is certain is that Unifor will hold a mass rally in Windsor on Friday. Source: Automotive News (Subscription Required), The Detroit News View full article