Ford September 2009 Sales

[Justin Bimmer]

DEARBORN, Mich., Oct. 1 /PRNewswire-FirstCall/ --

* Ford, Lincoln and Mercury U.S. third quarter sales increased 5 percent versus a year ago and U.S. market share increased 2 points

* Ford July sales were up 2 percent and August sales were up 17 percent, more than offsetting September's 6 percent post-Cash for Clunkers decline in the quarter

* Ford's balanced lineup of strong products, led by Focus, Fusion, Escape and F-Series, driving sales and share gains

* All-new Taurus sales momentum accelerates in September; year-to-year sales up 60 percent and month-to-month sales up 49 percent

* F-Series posts second consecutive monthly sales increase in September

* EcoBoost engine launch continues; September sales were nearly triple August, customer demand outstripping projections

Ford, Lincoln and Mercury third quarter sales were 5 percent higher than a year ago in the U.S., making Ford the only full-line manufacturer to report a sales increase in the period.

In September, Ford sales were 6 percent lower than a year ago. This followed a 2 percent increase in July and a 17 percent increase in August, marking the first time in four years that Ford is reporting a quarterly sales increase.

Ford estimates it gained over 2 points of market share versus last year in September and the third quarter. September marked the 11th time in the last 12 months Ford has gained retail market share.

"Our balanced new lineup of high-quality, fuel-efficient products helped us navigate through an exceptional period in industry sales," said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. "With its volatile sales peaks and valleys and dramatic segment shifts, the third quarter was a great test of our One Ford Plan - building a range of vehicles from small cars to hard-working trucks."

Ford's third quarter market share gains were paced by the Ford Focus small car, Ford Fusion mid-size car, Ford Escape small utility and Ford F-Series trucks. Internal and external studies continue to show a positive trend in favorable consumer opinion about Ford, and a growing number of consumers are considering the purchase of a Ford vehicle.

Third Quarter Sales Highlights

* Ford, Lincoln and Mercury sales totaled 445,100, up 5 percent versus a year ago. Retail sales were up 7 percent, and fleet sales were down 1 percent.

* Ford Focus sales totaled 56,559, up 35 percent versus a year ago. The Focus is among the most fuel-efficient compact cars in America with an EPA highway rating of 35 mpg.

* Ford Fusion sales totaled 49,454, up 67 percent versus a year ago. Mercury Milan sales were 8,352, up 57 percent. The Fusion and Milan and their hybrid versions are the most fuel-efficient mid-size sedans in America.

* Ford Escape sales totaled 49,866, up 48 percent versus a year ago. Mercury Mariner sales were 8,938, up 33 percent. The Escape Hybrid and Mariner Hybrid are the most fuel-efficient utility vehicles in America.

* Ford Flex sales totaled 9,815, up 59 percent versus a year ago. The Flex is among the most fuel-efficient full-size crossover utilities in America.

* Ford's hybrid vehicles - Fusion, Milan, Escape and Mariner - posted combined sales of 12,186, up 239 percent versus a year ago. At 41 miles per gallon, the Fusion Hybrid is the most fuel-efficient mid-size sedan in America - 8 mpg better than the Toyota Camry Hybrid.

September Sales Highlights

* In September, Ford, Lincoln and Mercury sales totaled 109,939, down 6 percent versus a year ago. Retail sales were down 14 percent, and fleet sales were up 23 percent.

* The all-new Taurus bucked an industry trend as September sales (5,077 vehicles) were 60 percent higher than a year ago and 49 percent higher than August. The Taurus debuted to rave reviews from the automotive press, and early customer demand validates the critical acclaim. Customers especially value the new technologies incorporated in America's most innovative full-size sedan - 95 percent of incoming Taurus orders are equipped with advanced technologies and features.

* Ford's F-Series truck, America's best-selling vehicle, posted its second consecutive sales increase in September (up 4 percent). The new F-150 was introduced last fall and was named the North American Truck of the Year, Motor Trend's "Truck of the Year" and the "Truck of Texas" by the Texas Auto Writers' Association. In 2009, F-Series has gained more than 3 points of market share in the full-size truck segment. The all-new Ford-150 Raptor extreme performance truck debuted in August and this model is flying off dealer lots in an average of nine days. More new Ford trucks are on the way. In September, Ford unveiled the next-generation Super Duty F-Series at the State Fair of Texas, promising more capability, improved fuel economy and a Ford-designed, engineered and built 6.7-liter diesel engine.

* Ford's new EcoBoost engine technology is winning customers, too. EcoBoost provides customers with the fuel economy of a V-6 engine and the performance of a V-8 engine (up to 20 percent improvement in fuel economy and 15 percent reduction in emissions). EcoBoost is standard on the Taurus SHO and available on the Ford Flex, Lincoln MKS and Lincoln MKT, a new full-size luxury crossover. September EcoBoost sales nearly tripled August sales, and order rates for EcoBoost continue to exceed planned rates.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich. manufactures or distributes automobiles across six continents. With about 201,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

FORD MOTOR COMPANY SEPTEMBER 2009 U.S. SALES

--------------------------------------------

September % Year-To-Date %

------------ --------------

2009 2008 Change 2009 2008 Change

---- ---- ------ ---- ---- ------

Sales By Brand

Ford 98,516 102,685 -4.1 1,062,368 1,353,519 -21.5

Lincoln 5,980 7,571 -21.0 59,236 82,824 -28.5

Mercury 5,443 6,478 -16.0 69,248 96,878 -28.5

----- ----- ------ ------

Total Ford,

Lincoln and

Mercury 109,939 116,734 -5.8 1,190,852 1,533,221 -22.3

Volvo 4,716 4,054 16.3 46,729 60,028 -22.2

----- ----- ------ ------

Total Ford Motor

Company 114,655 120,788 -5.1 1,237,581 1,593,249 -22.3

Ford, Lincoln and

Mercury Sales By Type

Cars 38,890 40,453 -3.9 446,772 550,752 -18.9

Crossover Utility

Vehicles 18,587 22,583 -17.7 264,569 295,903 -10.6

Sport Utility

Vehicles 7,806 8,623 -9.5 65,568 128,396 -48.9

Trucks and Vans 44,656 45,075 -0.9 413,943 558,170 -25.8

------ ------ ------- -------

Total Trucks 71,049 76,281 -6.9 744,080 982,469 -24.3

------ ------ ------- -------

Total Vehicles 109,939 116,734 -5.8 1,190,852 1,533,221 -22.3

FORD BRAND SEPTEMBER 2009 U.S. SALES

------------------------------------

September % Year-To-Date %

------------ --------------

2009 2008 Change 2009 2008 Change

---- ---- ------ ---- ---- ------

Crown Victoria 1,747 3,622 -51.8 25,078 39,317 -36.2

Taurus 5,077 3,172 60.1 27,616 43,650 -36.7

Fusion 10,834 9,942 9.0 134,600 117,545 14.5

Focus 9,182 10,346 -11.3 125,913 165,382 -23.9

Mustang 4,917 4,910 0.1 51,680 78,871 -34.5

----- ----- ------ ------

Ford Cars 31,757 31,992 -0.7 364,887 444,765 -18.0

Flex 2,033 1,959 3.8 29,876 7,552 295.6

Edge 4,477 6,633 -32.5 64,439 93,830 -31.3

Escape 8,692 9,161 -5.1 126,268 125,672 0.5

Taurus X 81 1,105 -92.7 5,990 19,578 -69.4

-- ----- ----- ------

Ford Crossover Utility

Vehicles 15,283 18,858 -19.0 226,573 246,632 -8.1

Expedition 2,370 3,645 -35.0 20,567 43,272 -52.5

Explorer 4,450 3,498 27.2 36,542 64,339 -43.2

----- ----- ------ ------

Ford Sport Utility

Vehicles 6,820 7,143 -4.5 57,109 107,611 -46.9

F-Series 33,877 32,727 3.5 295,426 392,698 -24.8

Ranger 2,052 3,915 -47.6 43,916 54,815 -19.9

Econoline/Club Wagon 6,786 7,617 -10.9 66,816 101,419 -34.1

Transit Connect 1,527 0 NA 4,164 0 NA

Low Cab Forward 19 55 -65.5 198 745 -73.4

Heavy Trucks 395 378 4.5 3,279 4,834 -32.2

--- --- ----- -----

Ford Trucks and Vans 44,656 44,692 -0.1 413,799 554,511 -25.4

------ ------ ------- -------

Ford Brand 98,516 102,685 -4.1 1,062,368 1,353,519 -21.5

LINCOLN BRAND SEPTEMBER 2009 U.S. SALES

---------------------------------------

September % Year-To-Date %

------------ --------------

2009 2008 Change 2009 2008 Change

---- ---- ------ ---- ---- ------

MKS 1,316 1,814 -27.5 12,352 6,852 80.3

MKZ 1,536 1,578 -2.7 16,497 24,914 -33.8

Town Car 469 1,031 -54.5 8,695 11,685 -25.6

MKX 1,514 1,753 -13.6 16,388 23,977 -31.7

MKT 455 0 NA 455 0 NA

Navigator 690 1,012 -31.8 4,705 11,737 -59.9

Mark LT 0 383 -100.0 144 3,659 -96.1

-- --- --- -----

Lincoln Brand 5,980 7,571 -21.0 59,236 82,824 -28.5

MERCURY BRAND SEPTEMBER 2009 U.S. SALES

---------------------------------------

September % Year-To-Date %

------------ --------------

2009 2008 Change 2009 2008 Change

---- ---- ------ ---- ---- ------

Grand Marquis 2,146 1,599 34.2 17,009 23,091 -26.3

Sable 92 783 -88.3 6,091 13,711 -55.6

Milan 1,574 1,656 -5.0 21,241 25,734 -17.5

Mariner 1,335 1,972 -32.3 21,153 25,294 -16.4

Mountaineer 296 468 -36.8 3,754 9,048 -58.5

--- --- ----- -----

Mercury Brand 5,443 6,478 -16.0 69,248 96,878 -28.5

VOLVO BRAND SEPTEMBER 2009 U.S. SALES

-------------------------------------

September % Year-To-Date %

------------ --------------

2009 2008 Change 2009 2008 Change

---- ---- ------ ---- ---- ------

S40 903 422 114.0 5,900 8,137 -27.5

V50 373 119 213.4 1,629 1,370 18.9

S60 277 470 -41.1 5,809 7,657 -24.1

S80 502 578 -13.1 6,458 8,811 -26.7

V70 128 141 -9.2 1,421 2,672 -46.8

XC60 828 0 NA 5,884 0 NA

XC70 280 661 -57.6 4,577 7,735 -40.8

XC90 882 1,106 -20.3 7,242 15,292 -52.6

C70 226 292 -22.6 4,411 4,898 -9.9

C30 317 265 19.6 3,398 3,456 -1.7

--- --- ----- -----

Volvo Brand 4,716 4,054 16.3 46,729 60,028 -22.2

SOURCE Ford Motor Company

[A Horse With No Name]

Gee...regfootball...the sales of the Focus are down 23% just like the Fit. I guess it isn't that great of a car anyways.

Chris

[mustang84]

The Taurus had a nice boost. Hopefully it can break 6000 next month.

[regfootball]

The Taurus had a nice boost. Hopefully it can break 6000 next month.

it was

ECO

boost

[regfootball]

Gee...regfootball...the sales of the Focus are down 23% just like the Fit. I guess it isn't that great of a car anyways.

Chris

thought the fit was down 51%

[regfootball]

go transit connect

[smk4565]

Taurus up 60%, Fusion doing well and the Fiesta on the way.

I like the Transit Connect but it needs a 5-speed (or 6-speed) and the 2.5 liter 4-cylinder, or an ecoboost 4, but perhaps that is in the works. How sweet would it be if they did a luxury Transit Connect with 2 leather full reclining seats in the back, glass roof, curtains, mini-fridge, it could be like a Maybach back there!

[A Horse With No Name]

thought the fit was down 51%

...and I stand corrected.

Chris

[A Horse With No Name]

Interesting how mustang sales for the month are steady with last year but overall is way down over last year.

Chris

[regfootball]

every time i say how could one look at a mustang (because the camaro is so hot), then i do again what i did yesterday (sit in a loaded mustang) and think to myself, 'holy crap this mustang is nice inside and its not such a huge car'.

gotta admit, i like the mustang too! i like the challenger too! this is like having to choose one passed out girl at a kegger.

can't wait to see how the mustang v6 performs with the new engine next year. really like the new interior. perfect character for the mustang.

Edited October 2, 2009 by regfootball

[Lamar]

Interesting how mustang sales for the month are steady with last year but overall is way down over last year.

Chris

Tough summer will do that to ya...

[A Horse With No Name]

every time i say how could one look at a mustang (because the camaro is so hot), then i do again what i did yesterday (sit in a loaded mustang) and think to myself, 'holy crap this mustang is nice inside and its not such a huge car'.

gotta admit, i like the mustang too! i like the challenger too! this is like having to choose one passed out girl at a kegger.

can't wait to see how the mustang v6 performs with the new engine next year. really like the new interior. perfect character for the mustang.

Believe it or not to me the new Mustang is the least appealing of the Pony Cars.

Chris