Toyota Motor Sales November 2009

[Justin Bimmer]

TORRANCE, Calif., Dec. 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported November sales of 133,700 vehicles, an increase of 11.5 percent over last November, on a daily selling rate basis.

The Toyota Division posted November sales of 115,200 units, an increase of 9.8 percent over the same period last year. The Lexus Division reported November sales of 18,500 units, an increase of 24 percent over the year-ago month.

Toyota Division

Toyota Division passenger cars recorded sales of 71,622 units, an increase of 14.5 percent over last November. Passenger car sales were led by Camry and Camry Hybrid, which posted combined November sales of 27,385 units, up 18 percent over the year-ago month. The Prius mid-size gas-electric hybrid posted November sales of 9,617 units, up 20.7 percent over this time last year. Corolla recorded sales of 21,899 units, up 9.2 percent over November 2008. Venza reported sales of 4,140 units for the month.

Toyota Division light trucks posted sales of 43,578 units, up 2.8 percent over the year-ago month. Light truck sales were led by the RAV4 compact SUV with November sales of 11,512 units, up 35.1 percent over the same period last year. Highlander and Highlander Hybrid posted combined sales of 6,213 units in November. The Tundra full-size pickup recorded sales of 6,379 units for the month, up 4.9 percent over last November. The Tacoma mid-size pickup reported sales of 7,633 units for the month. Sienna recorded sales of 7,488 units, up 32.3 percent over November 2008.

Scion posted November sales of 3,080 units. The xB urban utility vehicle led the way with sales of 1,392 units. The tC sports coupe posted November sales of 866 units. The XD reported sales of 822 units for the month.

Lexus Division

Lexus passenger cars reported November sales of 10,055 units, up 22.2 percent over the year-ago month. Passenger car sales were led by the ES entry luxury sedan, with sales of 4,110 units, up 8.5 percent over last November. The IS entry luxury sport line posted combined sales of 2,851 units, up 12.7 percent over the same period last year. The HS entry luxury hybrid sedan recorded November sales 1,407 units.

Lexus Division light trucks reported November sales of 8,445 units, up 26.1 percent over the same period last year. Lexus sales were led by the RX luxury utility vehicle which posted combined November sales of 7,923 units, up 47.2 percent over the year-ago month. The RX 450h hybrid luxury utility vehicle reported sales of 1,210 units for the month.

TMS Hybrids

TMS posted November sales of 14,473 hybrid vehicles, up 26.4 percent over the same period last year. Toyota Division posted sales of 11,804 hybrids for the month. Lexus Division posted November sales of 2,669 hybrids.

There were 23 selling days this month, compared to 25 selling days last November.

TOYOTA RETAIL SALES

(INCLUDES FLEET & HAWAII)

November, 2009

--- CURRENT MONTH --- --- CALENDAR YEAR TO DATE ---

DSR % DSR %

2009 2008 CHG 2009 2008 CHG

---- ---- --- ---- ---- ---

YARIS 3,557 4,545 -14.9 58,726 97,911 -39.6

COROLLA 21,899 21,807 9.2 262,654 328,878 -19.6

CAMRY 27,385 25,224 18.0 321,878 411,342 -21.2

VENZA 4,140 0 N/A 48,591 0 N/A

AVALON 1,944 2,502 -15.5 24,361 40,354 -39.2

PRIUS 9,617 8,660 20.7 127,907 151,025 -14.7

SCION xA 0 0 N/A 3 39 -92.3

SCION xB 1,392 2,161 -30.0 23,705 43,426 -45.0

SCION tC 866 1,728 -45.5 16,951 39,632 -56.9

SCION XD 822 1,386 -35.5 13,531 26,680 -48.9

TOTAL TOYOTA

DIV. PASS.

CAR 71,622 68,013 14.5 898,309 1,139,289 -20.6

------------ ------ ------ ---- ------- --------- -----

ES 4,110 4,116 8.5 41,954 58,899 -28.3

HS 1,407 0 N/A 4,719 0 N/A

LS 1,057 1,272 -9.7 9,249 18,804 -50.5

SC 34 83 -55.5 670 1,870 -63.9

GS 596 721 -10.1 6,367 14,559 -56.0

IS 2,851 2,749 12.7 33,924 45,893 -25.6

TOTAL LEXUS

PASS. CAR 10,055 8,941 22.2 96,883 140,025 -30.3

----------- ------ ----- ---- ------ ------- -----

TOTAL TOYOTA

PASS. CAR 81,677 76,954 15.4 995,192 1,279,314 -21.7

------------ ------ ------ ---- ------- --------- -----

SIENNA 7,488 6,153 32.3 75,509 109,043 -30.3

RAV4 11,512 9,260 35.1 132,346 128,225 4.0

FJ CRUISER 1,108 2,147 -43.9 10,338 25,500 -59.2

4RUNNER 1,689 3,310 -44.5 15,161 44,171 -65.4

HIGHLANDER 6,213 7,887 -14.4 73,676 96,870 -23.4

LAND CRUISER 159 186 -7.1 2,071 3,574 -41.6

SEQUOIA 1,397 1,873 -18.9 14,627 28,294 -47.9

TOTAL SUV 22,078 24,663 -2.7 248,219 326,634 -23.5

--------- ------ ------ ---- ------- ------- -----

4X2 TACOMA 3,531 4,511 -14.9 50,414 75,486 -32.7

4X4 TACOMA 4,102 4,137 7.8 51,913 60,478 -13.5

TOTAL TACOMA 7,633 8,648 -4.1 102,327 135,964 -24.2

TUNDRA 6,379 6,607 4.9 70,515 128,058 -44.5

TOTAL PICKUP 14,012 15,255 -0.2 172,842 264,022 -34.1

TOTAL TOYOTA

DIV. LT TRUCK 43,578 46,071 2.8 496,570 699,699 -28.5

LX 313 424 -19.8 3,230 7,407 -56.1

GX 209 1,008 -77.5 5,733 15,044 -61.6

RX 7,923 5,850 47.2 81,564 74,249 10.6

TOTAL LEXUS

LIGHT TRUCK 8,445 7,282 26.1 90,527 96,700 -5.7

------------ ----- ----- ---- ------ ------ ----

TOTAL TOYOTA

LIGHT TRUCK 52,023 53,353 6.0 587,097 796,399 -25.8

------------ ------ ------ --- ------- ------- -----

TOTAL TOYOTA

DIV. 115,200 114,084 9.8 1,394,879 1,838,988 -23.6

TOTAL LEXUS 18,500 16,223 24.0 187,410 236,725 -20.3

----------- ------ ------ ---- ------- ------- -----

TOTAL TOYOTA 133,700 130,307 11.5 1,582,289 2,075,713 -23.2

MEMO:

DOM. COROLLA 21,756 16,365 44.5 231,793 235,685 -0.9

DOM. CAMRY 27,201 24,781 19.3 312,270 404,051 -22.2

DOM. RAV4 4,500 37 13119.7 40,614 37 110451.6

DOM. HIGHLANDER 3,919 0 N/A 4,942 0 N/A

DOM. PICKUP 14,012 15,255 -0.2 172,842 264,020 -34.1

DOM. RX 5,521 5,000 20.0 54,419 55,389 -1.0

SELLING DAYS 23 25 280 282

------------ --- --- --- ---

TOYOTA DIV.

IMPORT CAR 16,581 24,365 -26.0 281,294 459,199 -38.3

LEXUS IMPORT

CAR 10,055 8,941 22.2 96,883 140,025 -30.3

TOYOTA DIV NA

BUILT CARS 55,041 43,648 37.1 617,015 680,090 -8.6

TOTAL TOYOTA

CARS 81,677 76,954 15.4 995,192 1,279,314 -21.7

TOYOTA DIV.

IMPORT LT

TRUCK 13,315 22,753 -36.4 189,089 298,303 -36.2

LEXUS IMPORT

LT TRUCK 2,924 2,282 39.3 36,108 41,311 -12.0

TOYOTA DIV

NA BUILT

LT TRUCK 30,263 23,318 41.1 307,481 401,396 -22.8

LEXUS NA

BUILT LT

TRUCK 5,521 5,000 20.0 54,419 55,389 -1.0

TOTAL TOYOTA

LT TRUCK 52,023 53,353 6.0 587,097 796,399 -25.8

------------ ------ ------ --- ------- ------- -----

SPORT UTILITY

VEHICLES 29,415 29,798 7.3 328,408 397,834 -16.9

Memo: Lexus

Sport Utility 8,445 7,282 26.1 90,527 96,700 -5.7

SMALL VANS 7,488 6,153 32.3 75,509 109,043 -30.3

PICKUPS 14,012 15,255 -0.2 172,842 264,022 -34.1

--------- ------ ------ ---- ------- ------- -----

* NORTH AMERICAN

BUILT VEHICLES

COROLLA 21,756 16,365 44.5 231,793 235,685 -0.9

CAMRY 27,201 24,781 19.3 312,270 404,051 -22.2

VENZA 4,140 0 N/A 48,591 0 N/A

AVALON 1,944 2,502 -15.5 24,361 40,354 -39.2

SIENNA 7,488 6,153 32.3 75,509 109,043 -30.3

RAV4 4,500 37 13119.7 40,614 37 110451.6

HIGHLANDER 2,866 0 N/A 3,889 0 N/A

PICKUP 14,012 15,255 -0.2 172,842 264,020 -34.1

SEQUOIA 1,397 1,873 -18.9 14,627 28,294 -47.9

RX 5,521 5,000 20.0 54,419 55,389 -1.0

TOTAL 90,825 71,966 37.2 978,915 1,136,873 -13.3

N.A. VEHICLES %

OF TOTAL 67.9% 55.2% 61.9% 54.8%

SELLING DAYS 23 25 280 282

DSR = DAILY

SELLING RATE

------------- --- --- --- ---

[mustang84]

Toyota cheated again. They quote daily selling rate percentages as opposed to the actual percentage from having only 23 selling days this year. 92 extra Corollas sold in November is not a 9.2% increase.

[Satty]

Toyota cheated again. They quote daily selling rate percentages as opposed to the actual percentage from having only 23 selling days this year. 92 extra Corollas sold in November is not a 9.2% increase.

Wanna bet everyone does that with their numbers?

[A Horse With No Name]

Scion is WAY down...as I predicted. They will go away, methinks.

Chris

[balthazar]

Why is the SC still in production ??

[smk4565]

The Camry outsold the Cobalt, Malibu and Impala combined.

Most of their products are lousy, but they know how to sell mass market sedans.

[smk4565]

Why is the SC still in production ??

For the same reason Saab is still in production, or the Land Cruiser, or DTS. Poor management that hangs on to dated models because they have nothing else to sell, and want to keep the factory running.

[mustang84]

Wanna bet everyone does that with their numbers?

Ford never does. Neither does GM. Both have always based their percentages on the actual units sold, not a daily selling rate. I just checked Chrysler and Nissan and both also appear to be based on actual units, not DSR.

[Drew Dowdell]

The Camry outsold the Cobalt, Malibu and Impala combined.

Most of their products are lousy, but they know how to sell mass market sedans.

Cobalt, Malibu, and Impala don't need to head back to the dealer to get a third of their brake pedal shaved off, the floor pan hammered out, and the computer reprogrammed.

[Satty]

Ford never does. Neither does GM. Both have always based their percentages on the actual units sold, not a daily selling rate. I just checked Chrysler and Nissan and both also appear to be based on actual units, not DSR.

I stand corrected. The October numbers for GM have both an overall percentage and a sales day percentage.

[balthazar]

For the same reason Saab is still in production, or the Land Cruiser, or DTS. Poor management that hangs on to dated models because they have nothing else to sell, and want to keep the factory running.

Cool - thanks !!

That answers my next question as to why the 1-series, 6-series, Z4, X3 and X6 are still in production over @ BMW !

[mustang84]

Hmm...Honda is apparently going by a daily selling rate as well. But yet, things aren't all meshing because doing a pure DSR across the board would also inflate losses.

I've never been the greatest at math, but this makes no sense at all even if you think in terms of DSR.

39,000 Honda cars 11/2008 vs. 45,000 Honda cars 11/2009 is only a -4.4% decline, yet

31,000 Honda trucks 11/2008 vs. 34,000 Honda trucks 11/2009 is somehow a 20% increase?

[CaddyXLR-V]

Toyota cheated again. They quote daily selling rate percentages as opposed to the actual percentage from having only 23 selling days this year. 92 extra Corollas sold in November is not a 9.2% increase.

I don't understand why you consider that cheating. Every automaker should report the % based on DSR not actual. It gives a more accurate picture on how many cars they sell if given the same amount of time as the year before.

[CaddyXLR-V]

Hmm...Honda is apparently going by a daily selling rate as well. But yet, things aren't all meshing because doing a pure DSR across the board would also inflate losses.

I've never been the greatest at math, but this makes no sense at all even if you think in terms of DSR.

39,000 Honda cars 11/2008 vs. 45,000 Honda cars 11/2009 is only a -4.4% decline, yet

31,000 Honda trucks 11/2008 vs. 34,000 Honda trucks 11/2009 is somehow a 20% increase?

It's correct if you adjust for DSR. 23 days in 09, and 25 in 08.

39000/23=1695 per day in 09 and 45000/25=1800 per day in 08

34000/23=1478 per day in 09 and 31000/25=1240 per day in 08

[A Horse With No Name]

Balthazar>>>

That answers my next question as to why the 1-series, 6-series, Z4, X3 and X6 are still in production over @ BMW !<<<<<

I actually like the 1 series....but I will never own one.

Neat little car, actually. The Z4 has become a bloated pig...and the X3 and X6 production needs to be recycled into something more useful and better looking, like beer cans.

Chris

[balthazar]

I've noticed exactly (1) 1-series on the road (but then again, I have multiple BMW visual filters in place when out driving); just like the other cars just a smidge smaller, but it looked decent for a BMW.

But a mere 500 sold in 1 month is pathetic- what happened; all those who 'had to be the first on the block' exhausted already ??

[A Horse With No Name]

I think we are seeing a huge shift in the automotive market...and that the GMW 1 series isn't well matched for the curent market.

We have one that's part of our local autocross group, and a few more that come out to play once in awhile. Kind of a neat little car.

And remember, I'm grading on a curve. I'm not saying I would rather own it than a 65 GTO or a 57 Olds, I'm saying it's better than a Cube, Crosstour, Soul, Camry, Avalon, Sebring, et al.

Chris

[the_yellow_dart]

Wow, Yaris got hammered!

Kind of surprising given the push for smaller cars...