Ford News: Ford Brand crests 2 Million - First since 2007

[Drew Dowdell]

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Continuing its role as the come-back king, the Ford brand has surpassed 2 million vehicle sales for 2011, a first for the brand since 2007, making it the best selling automotive brand name in the US. The increase isn't attributable to just one vehicle segment; Ford has increased sales across their entire lineup. Small car sales are up over 20% this year. The Ford Escape has taken the title of America's best selling utility vehicle. The already best selling truck, the Ford F-150, bolstered by its new V6 and V8 engine lineup, has increased sales nearly 10%.

Press Release is on page 2

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Ford Brand Sales Top 2 Million for 1st Time Since 2007

DEARBORN, Mich., Dec. 30, 2011 – U.S. sales of the Ford brand this week topped 2 million vehicles for the first time since 2007. The milestone makes Ford the best selling brand in America and the first automotive brand to hit the 2 million mark since 2007.

“Ford’s lineup of high-quality, fuel-efficient cars, utilities and trucks continues to attract more and more new customers,” said Erich Merkle, Ford’s sales analysis manager. “With gasoline prices tracking higher than last year, customers continue to move toward smaller, more fuel-efficient vehicles, whether they are passenger cars or utilities.”

Both the Ford Fiesta and Ford Focus achieve 40 mpg highway, while the Ford Explorer brings a class leading 28 mpg highway with its new EcoBoost engine.

Ford’s smallest utility, the fuel-efficient Escape, has achieved record sales volumes this year and is America’s best selling utility vehicle.

Overall, Ford brand small cars are on pace to post an increase of more than 20 percent this year. Ford brand utilities are tracking to post more than a 30 percent gain.

Most Ford products deliver best-in-class fuel economy and provide customers with the opportunity to choose what best works for them – from EcoBoost-powered gasoline vehicles to hybrids, plug-in hybrids and electrified vehicles. In fact, with the company’s new electrified vehicle introductions, nearly one-third of Ford’s vehicle lines in the U.S. will feature a model with 40 mpg or more in 2012 – a claim no other full-line automaker can match.

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