Hyundai News:Hyundai Makes Ioniq Its Own Brand

[William Maley]

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A new brand will join under the Hyundai umbrella come next year. Dubbed Ioniq, this brand will focus on electric vehicles and launch their first model come 2021.

That first model will be a midsize crossover called the Ioniq 5. Based on the 45 Concept first shown at the Frankfurt Motor Show last year, the 5 follows a different beat in terms of design from other Hyundai models with sharp lines and corners, narrow grille, and a interior that is very minimalist. Spy shots from earlier in the year showed that Hyundai is planning to make this into a production model, likely using an electric powertrain.

Next up is the 6 which again will base its design on another Hyundai concept. That concept is the Prophecy which appears to be a mashup of the Tesla Model S and Porsche Taycan. This model will appear in 2022. Rounding out the family is the Ioniq 7, a large SUV that will debut in 2024.

All of the vehicles will utilize the upcoming Electric Global Modular Platform (E-GMP), which promises "fast charging capability and plentiful driving range." Expect to see this platform used on other vehicles part of the Hyundai umbrella (Kia and Genesis). 

But what will this mean for the current Hyundai Ioniq (hybrid, plug-in hybrid, and electric)? According to the automaker, these models will keep the Ioniq name but have the addition of the powertrain type to it.

Source: Hyundai
Press Release is on Page 2

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Hyundai Motor Announces IONIQ Brand Dedicated to EVs, Opening New Chapter for Customer-Centric EV Experiences

• Hyundai’s dedicated EV brand IONIQ embodies company’s smart mobility vision
• Company aims to offer connected lifestyle experience to customers with IONIQ brand models
• Hyundai will introduce three innovative IONIQ EV models over the next four years, starting early 2021 with IONIQ 5, a midsize EV CUV based on the concept ‘45’
• IONIQ EV models will be built on the E-GMP platform
• IONIQ brand embodies Hyundai’s commitment to provide connected lifestyle solutions
• Hyundai celebrated the brand launch by turning the London Eye into a giant letter ‘Q’ with electric lights

SEOUL, August 9, 2020 – Hyundai Motor Company today announced the launch of its new IONIQ brand dedicated to battery electric vehicles, opening a new chapter as a leader in the era of electrified mobility. Under the IONIQ brand, Hyundai will offer customer centric EV experiences centered on connected lifestyle solutions in line with Hyundai’s vision of ‘Progress for Humanity’.

Under the IONIQ brand, Hyundai Motor will leverage its industry-leading manufacturing know-how in EVs to introduce three new dedicated models over the next four years with more innovative models to follow. The creation of IONIQ brand is in response to fast-growing market demand and accelerates Hyundai’s plan to lead the global EV market.

To fulfill IONIQ’s brand mission, Hyundai will combine its current EV capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies and services to integrate in-car and out-of-car experiences for a seamless journey.  

“The IONIQ brand will change the paradigm of EV customer experience,” said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle.”

Rebirth of IONIQ 

Hyundai first introduced the term IONIQ, which fuses “ion” and “unique”, when it announced Project IONIQ, a long-term research and development project focused on eco-friendly mobility. Based on the project, Hyundai in 2016 introduced a vehicle named IONIQ, the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid and battery electric – within a single body type. Now, IONIQ represents Hyundai’s growing commitment to sustainability and innovation and will be instrumental in achieving the company’s clean mobility goals. 

IONIQ brand was conceived to fuse life changing mobility with environmental performance and has so far been instrumental in delivering progress electrified. IONIQ will continue to create a new balance in clean mobility synchronizing eco-products within an eco-system of lifestyle solutions bringing connected living to a new generation.

IONIQ 5 / IONIQ 6 / IONIQ 7 

Hyundai will be launching a range of numerically named EVs under the new brand, with the even numbers used for sedans and the odd numbers for SUVs.

The first model under the IONIQ brand will be the IONIQ 5 midsize CUV that will launch in early 2021. IONIQ 5 is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show (IAA) 2019 in Frankfurt as a homage to its very first concept car. IONIQ 5’s designers took inspiration from the past and integrated it with cutting-edge parametric pixels, a unique design element that Hyundai designers will continue to incorporate into future IONIQ models.

In 2022, Hyundai will introduce IONIQ 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March; followed by IONIQ 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.

Likewise, IONIQ vehicles’ designs will have a common theme of ‘Timeless Value’. The vehicles will be inspired by past models, but they will be a bridge to the future. 

E-GMP platform 

IONIQ brand models will sit on an Electric Global Modular Platform, known as E-GMP, that will enable fast charging capability and plentiful driving range.

The EV-dedicated platform will allow Hyundai to reimagine the vehicle interior as “smart living space” with highly adjustable seats, wireless connectivity and unique features such as a glove box designed as drawers. The platform paradigm shift will extend into the user interfaces that will be simple, intuitive and ergonomically designed to help occupants feel at ease.  

Strategy 2025 

Hyundai Motor Group recently announced that the group aims to sell 1 million units of battery electric vehicles and take 10 percent share to become a leader in the global EV field by 2025.

Under Strategy 2025, Hyundai Motor Company itself aims to become the world's third-largest automaker of eco-friendly vehicles by 2025, with 560,000 BEV sales in addition to FCEV sales.

The launch of the IONIQ brand dedicated to EV models reinforces the company’s commitment to clean mobility and reflects its ongoing transformation as a Smart Mobility Solution Provider with zero-emissions solutions.  

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[smk4565]

Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

The billions they will spend in marketing could have gone into product.  

Edited August 11, 2020 by smk4565

[G. David Felt]

15 minutes ago, smk4565 said:

Too many brands.  In 20 years every car will be electric, so making an EV only brand makes no sense, because then when Hyundai is EV only, Kia is EV only, and Genesis is EV only and Ioniq is EV only, you just have overlap.

The other big issue is cost.  They have to market an entirely new brand that people won't know,  which will cost a ton of money because they aren't Tesla.  Look at how much money has been spent on Genesis to get about 10% the volume of some competitors.   It think it will cost double what Genesis cost to get going, because you are launched a new brand and trying to overcome EV vs gas also.

The billions they will spend in marketing could have gone into product.  

Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

[Robert Hall]

Cadillac’s EV model names would fit well in Ioniq..

[smk4565]

1 minute ago, David said:

Disagree, This makes sense to have Ioniq as the EV subbrand of Hyundai. As ICE dwindles, eventually Hyundai will retire and Ioniq will be the bread and butter.

It says own brand.  Hyundai - Ioniq - Genesis, just like Chevy-Buick-Cadillac.  

It also does't make sense because it makes Ioniq look like the future brand while Hyundai is the brand of the past.  Why damage the Hyundai brand while trying to make a spin off cool?

A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

2 minutes ago, Robert Hall said:

Cadillac’s EV model names would fit well in Ioniq..

Who will be first to sell the Idiotiq?  

[oldshurst442]

4 minutes ago, Robert Hall said:

Cadillac’s EV model names would fit well in Ioniq..

I literally just said that. 

[riviera74]

Just now, smk4565 said:

A possible reason for this, is the Ioniq cars are going to be expensive, like $60-70k for that Colt 45 concept in the picture, and no one in their right mind will pay $60k for a tall Hyundai hatchback.  So they figure a new brand will work, but it won't if it is Tesla pricing because they aren't Tesla.  

Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

[oldshurst442]

2 minutes ago, smk4565 said:

Who will be first to sell the Idiotiq?  

I find this naming pattern sooooo phoquing stupid the more I think about it.  Both for Hyundai and Cadillac.  

What are we, in 2nd grade?    

 

 

 

[smk4565]

14 minutes ago, riviera74 said:

Well, in South Korea, they do not buy non-Korean products if they can help it.  Here in the USA, Ioniq MAY have a chance.  I hope Elon Musk is ready to see a lot of Tesla orders disappear over there.

Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

[oldshurst442]

39 minutes ago, smk4565 said:

Elon Musk by himself  is worth 3 times as much as the whole Hyundai motor company.  I don't think Musk is worried.

Musk also thinks that aliens built the Pyramids...

The more he smokes the ganja, the more he is married to that dumb wife of his, the more his business decisions willbe questioned.  

I predict they kick him out soon.  Just like Apple did with Steve Jobs.

There is a difference.  Jobs KNEW what techy products to dream up and to sell through Apple...a TECH company.

One could call Tesla a tech company...but its automotive branch is an AUTOMOTIVE company no matter how we slice it...

And the more Musk gets ridiculous, the more his AUTOMOTIVE competitors will catch up and eventually beat him in his own game... 

I dunno what he is thinking about his end game with Tesla the automotive branch. Is he satisfied that all automakers will be producing EVs and THAT was his end game to begin with, or if he is completely down with dominating the automotive world, but Ford and GM are 1 step closer to replicate the tech that Tesla vehicles employ.

The Mustang Mach-E is very very on par with Tesla performance. And Tesla performance includes ALL criteria. To 0-60 times. To quarter mile times. To charging times. To range. (So Ford says, granted)  To even pre-orders. 

The Corvette C8 just got its 1st recall.  And the recall could be made over-the-air.  And the C8 aint even an EV...

And you would be wrong to think that the Corvette does not have Tesla beating branding.  Because it does...  THAT would the one General Motors car that Tesla has NO answer for...     And please, dont bring up the Roadster 2.0.   It has nothing on the Vette. Any Vette.  Even an emissions crippled 305, crappy styled '82. 

 

 

Edited August 11, 2020 by oldshurst442

[ocnblu]

16 hours ago, smk4565 said:

Who will be first to sell the Idiotiq

Reserved for customers of the brand.

16 hours ago, riviera74 said:

Well, in South Korea, they do not buy non-Korean products if they can help it

God I miss that home country love Americans USED to have...

[Robert Hall]

So on today's Daily Tech Headlines podcast the host pronounced the brand name 'Iconiq' instead of 'Ioniq'.   Not 'Ironiq' though.

[ocnblu]

IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

Edited August 12, 2020 by ocnblu

[surreal1272]

19 hours ago, ocnblu said:

Reserved for customers of the brand.

God I miss that home country love Americans USED to have...

Funny. Don’t remember you expressing that “America” sentiment when you bought that Mexican made Compass, all while typing your thoughts on a device that is also not made in America.

 

Regarding the subject at hand, this is a smart move by Hyundai but they have to be smart about it. A couple $60K EVs will not cut it and will not succeed long term. There has to be a range of entry line Models (Starting at $30K) to even get folks in the door.

 

And who gives two Fs about how Elon Musk is worth? It’s all in stocks anyway. He, himself, probably has just enough cash to support his weed habit.

[balthazar]

Seems like a neat opening to go on record by stating; every vehicle I've owned (23) has been designed & built in the U.S by a U.S. manufacturer. Silverado 2500HD was built in Flint MI.

Yeah; the motor floozies dig that.

[oldshurst442]

1 hour ago, balthazar said:

motor floozies

plotte a tire en francais.

Except its a tad more vulgar in French.  I wouldnt be singin' that phrase loudly in public. 

 

 

[regfootball]

On 8/10/2020 at 8:26 PM, Robert Hall said:

Cadillac’s EV model names would fit well in Ioniq..

when GM goes under, Hyundai can buy their scraps and continue to sell those new Cadillac EV's without changing the name

9 hours ago, ocnblu said:

IMHO, it's a good idea for Hyundai to hedge their bets creating a new brand by selling a few EV's a year to willing customers (and maybe more to UNwilling customers) just in case the EV thing goes bust.  It is not a proven fact that EV will be widely well received by the buying public.  So, a separate brand is a good strategy.

rather than what Mary's GM wants to do with Cadillac, starve them of new excellent ICE product....develop a couple expensive low volume electric vehicles with "IQ" names and see if that will keep the brand from going under.

[balthazar]

3 hours ago, regfootball said:

when GM goes under

What's this happy horseshit?
You talking about the same GM that made 8 and a half billion in profits in 2019? That GM?

[G. David Felt]

I will say if Hyundai delivers on their statements about concept auto's the fuel the passion of auto ownership, they will have homeruns that drive profits.

I doubt I could fit in this, but I think those that want a sexy looking car would buy a Ioniq Prohecy 4 door sport sedan.

It will also be interesting to see where Hyundai under the Ioniq brand takes their 45 concept CUV EV.