Nissan News: Nissan Readies the Guillotine for its Model Lineup

[Drew Dowdell]

There's one disadvantage to being partially owned by the French, they know how to cut things off when they need to. We reported last week that due to lagging sales and plunging profits, Nissan was readying to layoff 12,500 employees globally, or 9% of their global workforce. It seems that other cuts are on the way as well, though we may not see as much of it here in the U.S.

Along with the 9% cut in jobs will be around 10% of its global lineup as well.  First to go will be the low-end models in developing markets like India. Their overseas brand Datsun could see the bulk of the cuts, but the US will lose models as well. Expect coupes and hatchbacks to be the first to go, the Versa hatchback for example will not be returning for 2020, replaced by the more crossover-like Kicks. Which coupe might die? The Nissan 370Z, the Nissan GT-R, and the Infiniti Q60 are prime targets.  Deliveries of the Infiniti Q60 are down 48.8% as of June. In Sedan-Land, the Maxima fell 30% and the Altima, which is all-new, is down 12.1%. 

But it isn't just cars that could get kicked to the curb.  The Nissan Titan sales are down 22.6%, selling a mere 18,026 copies in the first half of this year. This trails even the slow selling Toyota Tundra by some 36,000 units. The Murano is down 33% year to date. 

So if you're wondering which models may have their head in the Guillotine, take a look at our Sales Figure Ticker for Nissan for June and put a big red question mark on them. 

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[G. David Felt]

Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

[ccap41]

Can Nissan go, as a whole? 

Please. 

[Drew Dowdell]

12 minutes ago, dfelt said:

Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

Juke is already dead in the US, but not overseas.  I wouldn't be surprised to see Sentra go.

[balthazar]

Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

Edited July 29, 2019 by balthazar

[Drew Dowdell]

7 minutes ago, balthazar said:

Leaf is down 10% YTD?? Don't folks recognize progress when they see it?

6000 units out of 654,000 units is 9/10ths of 1 percent. Perhaps it needs to be circled in red too.

Leaf is sold globally, Titan is not. 

[riviera74]

The Nissan Titan/Armada and the Infiniti QX80 do not sell well here at all.  None of those three are truly competitive in this market.  All three can go right now (and close that factory in Canton, MS while they are at it)!

Several others can go too, but I doubt that Nissan will end the Z.  I do wonder if Renault will do some real cost-cutting in France, or will Paris intervene?

[smk4565]

Easy fix to the sedan lineup, change Altima name to Maxima and offer awd with the top engine (which it currently isn’t). This puts the Maxima nameplate vs Camry and Accord.  Rename the next gen Sentra the Altima to be a Civic/Corolla fighter.  Kill the current Maxima.  

Titan/Armada/QX80 either need serious overhaul, like multi-billion dollar overhaul or killed off.

[daves87rs]

4 hours ago, dfelt said:

Here is my thoughts on what I would kill off. I circled them in red. I would think dump those models and bring in a couple modern CUV type auto's as replacements.

Trucks would go-they still offer profit even with lower sales.

What you are looking at about an 80% cut on the car side though.....

[FAPTurbo]

nissan is quickly joining mitsubishi in the ‘who gives a sh*t category.’ every car they make is outclassed by hyundai, and the only thing they’ve learned to do better than korea is having even more obnoxious dealers loudly proclaiming:

‘BUY HERE PAY HERE NO CREDIT BAD CREDIT NO CARE DRIVE AWAY TODAY IN A BRAND NEW PRE-OWNED SENTRA SL THE SL STANDS FOR SUPER LOW PRICES OF JUST EIGHTY FOUR PAYMENTS OF NINETY NINE NINETY NINE NINETY NINE NINETY NINE LOOK FOR THE FLAGS AT EXIT 88 OFF THE INTERSTATE ROD GOZINYA’S NISSAN FREE HOT DOG LUNCH EVERY WEDNESDAY MILITARY SERVICEMEMBERS GET OUR THANK YOU FOR YOUR SERVICE DISCOUNT A THANK YOU FOR YOUR SERVICE DISCOUNT GETS YOU HALF OFF DOC FEES IT’S OUR WAY OF SAYING THANK YOU FOR YOUR SERVICE RECENTLY DIVORCED RECENTLY DECEASED GET YOUR LIFE BACK ON TRACK PUSH, PULL OR DRAG YOUR CAR TO ROD GOZINYA’S NISSAN TODAY AND GET $2,000 TOWARDS A NEW NISSAN ALTIMA JUST EIGHTY FOUR EASY PAYMENTS LOOK FOR THE FLAGS AT EXIT 88 BY THE INTERSTATE!’

Edited July 30, 2019 by FAPTurbo

[riviera74]

I am still amazed that Nissan and Mitsubishi are still here in the USA.  Both should have left a long time ago.

[G. David Felt]

Nissan and Mitsubishi are so diverse, that the auto business could really be closed down.