March 2019: Toyota Motor North America

[Drew Dowdell]

Toyota Motor North America Reports March 2019 Sales

• C-HR sales increased 8.1 percent; a best-ever March and first quarter
• 4Runner sales up 6.4 percent; a best-ever March and first quarter
• Tacoma up 12.6 percent; a best-ever March and first quarter
• NXh sales up 21.2 percent; a best-ever March (18th consecutive) and first quarter

PLANO, Texas (April 2, 2019) – Toyota Motor North America (TMNA) today reported March 2019 sales of 214,947 vehicles, an increase of 0.1 percent on a daily selling rate (DSR) basis and a decrease of 3.5 percent on a volume basis versus March 2018.
 
For the quarter, TMNA reported sales of 543,714 vehicles, a decrease of 3.7 percent on a DSR basis and a 5.0 percent decrease on a volume basis.
 
Toyota division posted March sales of 185,696 units, down 1.6 percent on a DSR basis and down 5.1 percent on a volume basis. For the quarter, Toyota division reported sales of 476,923 vehicles, down 4.8 percent on a DSR basis and down 6.1 percent on a volume basis.

“Light trucks and SUVs continue to lead the way for our industry, and Toyota’s Tacoma and RAV4 first-quarter sales results are a reflection of the strong consumer appeal of these vehicles,” said Jack Hollis, group vice president and general manager, Toyota division. “Passenger cars, however, remain an important part of Toyota’s portfolio. Earlier in the month, we introduced the all-new Corolla — the world’s best-selling nameplate — now with a hybrid option, which comes on the heels of Prius AWD, Camry TRD and Avalon TRD introductions. While some of our competitors are abandoning sedans, we remain optimistic about the future of the segment.”

Lexus division posted March sales of 29,249 vehicles, up 12.2 percent on a DSR basis and up 8.2 percent on a volume basis. For the quarter, Lexus sales of 66,791 vehicles were up 5.4 percent on a DSR basis and up 4.0 percent on a volume basis.
 
“Lexus had a solid start to 2019. The launch of the all-new UX was a success in Q1, particularly with the introduction of the UX 250h,” said David Christ, group vice president and general manager, Lexus division. “We are looking forward to continued momentum next quarter with the updated Lexus RC F and limited-edition RC F Track Edition arriving at dealerships this month.”
 
March 2019 Highlights  

• C-HR sales increased 8.1 percent; a best-ever March and first quarter
• 4Runner sales up 6.4 percent; a best-ever March and first quarter
• Tacoma up 12.6 percent; a best-ever March and first quarter; 17 consecutive months of increased sales
• Light trucks marked a best-ever March, with 114,844 in sales
• RAV4 posted sales of 33,166
• Mirai sales increased 112.0 percent; a best-ever March
• NXh sales up 21.2 percent; a best-ever March (18th consecutive) and first quarter
• LX sales up 4.5 percent
• ES sales increased by 25.0 percent
• RC sales up 55.7 percent
• Lexus Hybrid sales up 94.1 percent

 
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

 

 

	TOYOTA U.S. SALES SUMMARY March 2019 -- CURRENT MONTH -- 2019                           2018        DSR %       VOL %				-- CALENDAR YEAR TO DATE -- 2019                        2018        DSR %			VOL %
TOTAL TOYOTA	214,947	222,787	0.1	-3.5	543,716	572,041	-3.7	-5.0
TOTAL TOYOTA DIV	185,696	195,750	-1.6	-5.1	476,923	507,824	-4.8	-6.1
TOTAL LEXUS	29,249	27,037	12.2	8.2	66,791	64,217	5.4	4.0
YARIS SD (INCL YAR IA)	3,947	2,918	40.3	35.3	7,710	7,506	4.1	2.7
YARIS LIFTBACK	52	144	-62.6	-63.9	184	454	-58.9	-59.5
TOTAL YARIS	3,999	3,062	35.4	30.6	7,894	7,960	0.5	-0.8
tC	0	0	0.0	0.0	0	1	-100.0	-100.0
COROLLA HB (INCL COR IM)	2,144	2,147	3.6	-0.1	5,263	5,029	6.0	4.7
COROLLA SEDAN	22,335	29,245	-23.4	-26.2	72,590	72,791	1.0	-0.3
TOTAL COROLLA	24,479	31,392	-19.1	-22.0	78,606	77,820	2.3	1.0
SUPRA	0	0	0.0	0.0	0	0	0.0	0.0
86 (INCL FR-S)	320	491	-32.4	-34.8	807	1,182	-30.8	-31.7
MIRAI	176	83	119.9	112.0	347	462	-23.9	-24.9
AVALON	2,855	4,068	-27.2	-29.8	6,619	10,576	-36.6	-37.4
PRIUS	5,410	8,222	-31.8	-34.2	12,058	22,235	-45.1	-45.8
CAMRY	33,615	35,264	-1.1	-4.7	81,684	90,767	-8.8	-10.0
TOTAL TOYOTA DIV. CAR	70,854	82,595	-11.0	-14.2	188,017	211,016	-9.7	-10.9
CT	0	1	-100	-100	0	4	-100.0	-100.0
IS	1,694	2,312	-24.0	-26.7	3,884	5,283	-25.5	-26.5
RC	422	271	61.5	55.7	963	618	57.9	55.8
ES	4,922	3,938	29.6	25.0	11,390	9,263	24.6	23.0
GS	394	754	-45.8	-47.7	955	1,763	-45.1	-45.8
LS	457	1,008	-53.0	-54.7	1,404	1,673	-15.0	-16.1
LC	141	218	-32.9	-35.3	320	522	-37.9	-38.7
LFA	0	0	0	0	3	1	204	200
TOTAL LEXUS CAR	8,030	8,502	-2.1	-5.6	18,919	19,127	0.2	-1.1
TOTAL TOYOTA CAR	78,884	91,097	-10.2	-13.4	206,936	230,130	-8.9	-10.1
SIENNA	8,351	7,559	14.6	10.5	18,616	23,619	-20.1	-21.2
C-HR	5,676	5,253	12.1	8.1	14,521	13,619	8.0	6.6
RAV4	33,166	34,937	-1.6	-5.1	83,820	91,461	-7.1	-8.4
FJ CRUISER	0	0	0	0	0	1	-100	-100
VENZA	1	0	0	0	1	0	0	0
HIGHLANDER	20,824	21,438	0.7	-2.9	52,621	52,882	0.8	-0.5
4RUNNER	12,510	11,761	10.3	6.4	32,829	31,550	5.4	4.1
SEQUOIA	843	1,006	-13.1	-16.2	2,410	2,828	-13.7	-14.8
LAND CRUISER	324	267	25.8	21.3	807	764	7.0	5.6
TOTAL TOYOTA DIV. SUV	73,344	74,662	1.9	-1.8	187,009	193,105	-1.9	-3.2
TACOMA	22,798	20,250	16.8	12.6	58,183	53,779	9.6	8.2
TUNDRA	10,351	10,697	0.3	-3.2	25,100	26,318	-3.4	-4.6
TOTAL TOYOTA DIV. PICKUP	33,149	30,947	11.1	7.1	83,283	80,097	5.3	4.0
TOTAL TOYOTA DIV. TRUCK	114,844	113,168	5.2	1.5	288,908	296,821	-1.4	-2.7
UX	1,776	0	0.0	0.0	3,925	0	0.0	0.0
NX	5,633	5,859	-0.3	-3.9	13,775	14,327	-2.6	-3.9
RX	10,967	9,819	15.8	11.7	23,529	23,795	0.2	-1.1

 

2,291	2,329	2.0	-1.6	5,429	5,691	-3.3	-4.6
552	528	8.4	4.5	1,214	1,277	-3.7	-4.9
21,219	18,535	18.7	14.5	47,872	45,090	7.6	6.2
136,063	131,703	7.1	3.3	336,780	341,911	-0.2	-1.5
27	28			76	77

 

TOYOTA U.S. SALES SUMMARY

 

March 2019

	-- CURRENT MONTH -- 2019                          2018       DSR %			VOL %	-- CALENDAR YEAR TO DATE -- 2019               2018      DSR %			VOL %
COROLLA	20,388	29,245	-27.7	-30.3	71,381	72,791	-0.6	-1.9
CAMRY	33,519	33,235	4.6	0.9	81,283	82,164	0.2	-1.1
AVALON	2,855	4,068	-27.2	-29.8	6,619	10,576	-36.6	-37.4
YARIS SD (INCL YARIS IA)	3,947	2,918	40.3	35.3	7,710	7,506	4.1	2.7
RAV4	12,631	14,622	-10.4	-13.6	29,472	41,184	-27.5	-28.4
VENZA	1	0	0.0	0.0	1	0	0.0	0.0
HIGHLANDER	20,824	21,438	0.7	-2.9	52,620	52,882	0.8	-0.5
SIENNA	8,351	7,559	14.6	10.5	18,616	23,619	-20.1	-21.2
SEQUOIA	843	1,006	-13.1	-16.2	2,410	2,828	-13.7	-14.8
TACOMA	22,798	20,250	16.8	12.6	58,183	53,779	9.6	8.2
TUNDRA	10,351	10,697	0.3	-3.2	25,100	26,318	-3.4	-4.6
ES	3,882	3,507	14.8	10.7	8,844	8,282	8.2	6.8
RX	9,227	8,203	16.6	12.5	19,013	21,009	-8.3	-9.5
TOTAL	149,617	156,748	-1.0	-4.5	381,252	402,938	-4.1	-5.4
N.A VEHICLES % OF TOTAL	69.6%	70.4%			70.1%	70.4%
TOYOTA DIV. IMPORT CAR	10,143	13,116	-19.8	-22.7	21,022	37,966	-43.9	-44.6
LEXUS IMPORT CAR	4,148	4,995	-13.9	-17.0	10,075	10,845	-5.9	-7.1
TOYOTA DIV NA BUILT CARS	60,709	69,466	-9.4	-12.6	166,993	173,037	-2.2	-3.5
LEXUS NA BUILT CARS	3,882	3,507	14.8	10.7	8,844	8,282	8.2	6.8
TOTAL TOYOTA CARS	78,882	91,084	-10.2	-13.4	206,934	230,130	-8.9	-10.1
TOYOTA DIV. IMPORT TRUCK	39,045	37,596	7.7	3.9	102,506	96,211	7.9	6.5
LEXUS IMPORT TRUCK	11,992	10,332	20.4	16.1	28,859	24,081	21.4	19.8
TOYOTA DIV NA BUILT TRUCK	75,799	75,572	4.0	0.3	186,402	200,610	-5.9	-7.1
LEXUS NA BUILT TRUCK	9,227	8,203	16.6	12.5	19,013	21,009	-8.3	-9.5
TOTAL TOYOTA TRUCK	136,063	131,703	7.1	3.3	336,780	341,911	-0.2	-1.5
Selling Days	27	28			76	77

 

 

	TOYOTA U.S. HYBRID SALES SUMMARY March 2019 -- CURRENT MONTH --                                          -- CALENDAR YEAR TO DATE -- 2019             2018        DSR %                               2019                2018 DSR %
TOYOTA PRIUS HYBRID	5,410	8,222	-31.8%	12,058	22,235	-45.1%
TOYOTA COROLLA HYBRID	743	0	0.0%	753	0	0.0%
TOYOTA CAMRY HYBRID	2,606	2,125	27.2%	6,366	5,303	21.6%
TOYOTA AVALON HYBRID	734	828	-8.1%	1,793	1,818	-0.1%
TOYOTA MIRAI	176	83	119.9%	347	462	-23.9%
TOYOTA HIGHLANDER HYBRID	1,252	1,401	-7.3%	3,404	3,471	-0.6%
TOYOTA RAV4 HYBRID	892	4,128	-77.6%	2,829	11,289	-74.6%
LEXUS ES HYBRID	844	388	125.6%	1,890	865	121.4%
LEXUS GS HYBRID	0	2	-100.0%	4	10	-60%
LEXUS UX HYBRID	889	0	0.0%	1,983	0	0
LEXUS NX HYBRID	891	735	25.70%	2,301	1711	36.30%
LEXUS RX HYBRID	1,522	965	63.60%	3,441	2216	57.30%
LEXUS LS HYBRID	15	41	-62.10%	33	68	-50.80%
LEXUS LC HYBRID	4	13	-68%	7	30	-76.40%
LEXUS CT HYBRID	0	1	-100%	0	4	-100.0%
TOTAL TMNA HYBRID	15,978	18,932	-12.50%	37,209	49,482	-23.80%
TOTAL TOYOTA HYBRID	11,813	16,787	-27.00%	27,550	44,578	-37.40%
TOTAL LEXUS HYBRID	4,165	2,145	101.40%	9,659	4,904	99.60%

 

[G. David Felt]

Toyota is doing what many of us had hoped the American brands would have been doing for years, just solid sales with solid consistent quality. Nothing new here.