February 2019: Hyundai Motor America

[Drew Dowdell]

Hyundai Motor America Reports February 2019 Sales

 

• Hyundai Total Sales Up 2 Percent; Retail Sales Up 6 Percent
• Best Total SUV February Sales Ever
• Record February Sales for Santa Fe and Tucson

FOUNTAIN VALLEY, Calif., March 1, 2019 – Hyundai Motor America reported February sales of 45,612 units, a 2 percent increase in comparison with February 2018 and the seventh straight month of increasing sales for Hyundai. Retail sales in February grew 6 percent as Hyundai’s SUV portfolio continues to resonate with customers, while fleet deliveries were down 9 percent. Hyundai sales in 2019 are off to a strong start, up 2 percent on the year.

Sales Summary

	Feb-19	Feb-18	2019 YTD	2018 YTD
Hyundai	45,612	44,732	86,408	84,361

 

February Highlights

Hyundai sold 25,024 SUVs, representing 55 percent of the total sales volume. This was an all-time February SUV sales record with an increase of 38 percent compared with February 2018 and the seventh consecutive monthly SUV sales record. Santa Fe and Santa Fe XL total sales grew by 5 percent, while retail sales of Santa Fe were up 35 percent. Tucson established its February sales record with 9,411 units sold, up 12 percent compared with last year. Kona, the recently named North American Utility Vehicle of the Year, rounded out the SUV sales story with sold 5,686 units sold, including the start of Kona Electric sales. Veloster was also up 15 percent, while the Veloster N continues to receive rave reviews from customers, media and automotive enthusiasts.

“February was a positive month for Hyundai as we achieved a 6 percent increase in retail sales and as a result expect to gain retail market share,” said John Cook, director, Sales Operations, Hyundai Motor America. “Our revamped product lineup is driving consumer interest as we’ve increased sales in each of the past seven months. Our vehicles continue to win some of the most important industry honors for performance, design, quality and cost-to-own leadership. Combine that with the efforts of our dealers to improve the customer experience and improving residual values, and we are optimistic for continued retail success throughout the rest of 2019.”

Model Sales

Vehicle	Feb-19	Feb-18	2019 YTD	2018 YTD
Accent	1,790	2,080	3,615	4,509
Elantra	10,304	15,724	20,246	29,741
Ioniq	1,032	1,156	1,987	2,129
Kona	5,686	199	11,382	199
Nexo	5	1*	40	2*
Santa Fe	9,922	9,474	17,754	17,151
Sonata	6,481	6,700	12,693	12,727
Tucson	9,411	8,437	16,855	16,074
Veloster	981	851	1,836	1,595