Land Rover News: Land Rover Scraps Range Rover SV Coupé

[William Maley]

Land Rover's ambition of building an ultra-luxury Range Rover to take on the likes of the Rolls-Royce Cullinan and Bentley Bentayga has been canned.

“We have taken the difficult decision to inform our customers that the Range Rover SV Coupé will not proceed into production. Instead, Land Rover is focusing its resources and investment on the next generation of world-class products," Land Rover said in a statement issued yesterday.

Shown at last year's Geneva Motor Show, the SV Coupé was going to be a special model built by Jaguar Land Rover's Special Vehicle Operations. Almost all of the panels were unique to the model. The interior was quite plush with seating for up to four and special leather upholstery. A supercharged 5.0L V8 punches out 557 horsepower and 516 pound-feet of torque. Land Rover was planning on building 999 models costing a cool $295,995 (includes a $995 destination charge).

A Land Rover spokesperson said the cancellation isn't due to the lack of demand, though the person wouldn't say how many were sold. Top Gear speculates it may come down to JLR's plan to cut 2.5 billion pounds by 2020.

Source: Land Rover, Top Gear

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[G. David Felt]

My Gut is telling me that with the Global recession, many companies that had Pie in the Sky Dreams will be scaled back and changed as they look to reduce debt and strengthen their assets to survive into the future.

[A Horse With No Name]

9 minutes ago, dfelt said:

My Gut is telling me that with the Global recession, many companies that had Pie in the Sky Dreams will be scaled back and changed as they look to reduce debt and strengthen their assets to survive into the future.

Which will also slow electrification and the introduction of new domestic models.

[G. David Felt]

3 minutes ago, A Horse With No Name said:

Which will also slow electrification and the introduction of new domestic models.

That I am actually thinking will be two sided, weak financial companies like FCA are going to hurt and drag out their existing product which can also end up being their doom. China is full speed ahead with electrification and companies that want to play in that market are going to still move forward, I can see a year or two delay in getting the autos into the market here, but other than that, stronger financial companies will move forward with their EV plans.

[A Horse With No Name]

1 minute ago, dfelt said:

That I am actually thinking will be two sided, weak financial companies like FCA are going to hurt and drag out their existing product which can also end up being their doom. China is full speed ahead with electrification and companies that want to play in that market are going to still move forward, I can see a year or two delay in getting the autos into the market here, but other than that, stronger financial companies will move forward with their EV plans.

I actually think FCA is doing fine in many ways. They are building good products that people want.

[Drew Dowdell]

2 hours ago, dfelt said:

That I am actually thinking will be two sided, weak financial companies like FCA are going to hurt and drag out their existing product which can also end up being their doom. China is full speed ahead with electrification and companies that want to play in that market are going to still move forward, I can see a year or two delay in getting the autos into the market here, but other than that, stronger financial companies will move forward with their EV plans.

FCA Paid off most/all of their debt. RAM and Jeep are doing well... I think they'll be fine. 

[G. David Felt]

4 hours ago, Drew Dowdell said:

FCA Paid off most/all of their debt. RAM and Jeep are doing well... I think they'll be fine. 

Drew, do you or William have a list of the various auto companies and their debt to profit level? Would be an interesting editorial on where the various auto companies are in terms of business strength.

[smk4565]

They probably couldn’t sell all 999 at the price they wanted and this would have been a money loser.  

The end must be near if an SUV coupe isn’t the hottest thing...

[Drew Dowdell]

just not at that price

[Robert Hall]

On 2/2/2019 at 9:40 AM, smk4565 said:

They probably couldn’t sell all 999 at the price they wanted and this would have been a money loser.  

The end must be near if an SUV coupe isn’t the hottest thing...

I think if they had done a 2dr with normal trim and priced much the same as the regular Range Rover (or a small premium) it would have done well...this was absurdly priced.