December 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports December 2018, Year-End Sales

• TMNA posted best-ever light truck sales for December, quarter, year
• RAV4 posted best-ever year with more than 427K units
• Lexus RX best-selling Luxury SUV for the year

PLANO, Texas (January 3, 2019) – Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of 0.9 percent from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down 0.9 percent on a daily selling rate (DSR) basis. 
 
For the year, TMNA reported sales of 2,426,672 vehicles, a 0.3 percent decrease on a volume basis and down 0.6 percent on a DSR basis.
 
Toyota division posted December sales of 185,386 units, down 1.1 percent on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down 0.4 percent on a DSR basis.
 
“What a tremendous finish to our year,” said Jack Hollis, group vice president and general manager, Toyota division. “That sales momentum is carrying over into the new year with the launch of the new RAV4, the best-selling SUV in the U.S., the all-new Corolla, coming to dealerships in March, and the return of the legendary Toyota Supra. We are truly encouraged by what should be an incredible 2019.”
 
Lexus posted December sales of 35,524 vehicles, up 0.2 percent on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down 2.2 percent on a volume basis and down 2.6 percent on a DSR basis.
 
“Lexus finished 2018 strong with support throughout the year from a host of new product launches, including the all new flagship LS, the new RXL and the new ES,” said David Christ, group vice president and general manager of Lexus Division. “In 2019, in the early part of the year, we look forward to the launch of the UX and UX hybrid and in select markets the UX Lexus Complete Lease.”
 
December 2018 Highlights  
Toyota is the number one retail selling brand for seven consecutive years
TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
Camry posted sales of 29,093 units; top-selling car in the segment for 2018
Corolla posted sales of 25,439 units
TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
4Runner sales increased 11.3 percent; a best-ever December, quarter and year
Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
C-HR sales increased 11 percent; a best-ever December and quarter
Toyota division pickups up 10.7 percent in December
Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
ES sales increased by 6.7 percent in December
Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
RX is the best-selling Luxury SUV for 2018
RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
NXh posted sales of 1,367 units; a best-ever December and year
 
*Note: Unless otherwise stated, all figures reflect unadjusted raw sales volume

 

TOYOTA  U.S. SALES SUMMARY
December 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	220,910	222,985	-0.9	-0.9	2,426,672	2,434,517	-0.6	-0.3
TOTAL TOYOTA DIV	185,386	187,524	-1.1	-1.1	2,128,362	2,129,385	-0.4	0.0
TOTAL LEXUS	35,524	35,461	0.2	0.2	298,310	305,132	-2.6	-2.2
YARIS SD (INCL YAR IA)	1154	1908	-39.5	-39.5	25,269	35,727	-29.5	-29.3
YARIS LIFTBACK	98	203	-51.7	-51.7	1,940	8,653	-77.7	-77.6
TOTAL YARIS	1,252	2,111	-40.7	-40.7	27,209	44,380	-38.9	-38.7
iQ	0	0	0	0	0	0	0	0.0
xD	0	0	0	0	0	2	-100	-100.0
xB	2	0	0	0	3	0	0	0.0
tC	0	6	-100.0	-100.0	2	203	-99.0	-99.0
COROLLA HB (INCL COR IM)	1,646	1,437	14.5	14.5	22,846	20,501	11.1	11.4
COROLLA SEDAN	23,793	18,532	28.4	28.4	280,886	308,695	-9.3	-9.0
TOTAL COROLLA	25,439	19,969	27.4	27.4	303,732	329,196	-8.0	-7.7
86 (INCL FR-S)	295	425	-30.6	-30.6	4,146	6,846	-39.6	-39.4
MIRAI	232	296	-21.6	-21.6	1,700	1,838	-7.8	-7.5
AVALON	2,538	2,427	4.6	4.6	33,580	32,583	2.7	3.1
PRIUS	6,351	9,482	-33.0	-33.0	87,590	108,663	-19.7	-19.4
CAMRY	29,093	43,331	-32.9	-32.9	343,439	387,081	-11.6	-11.3
TOTAL TOYOTA DIV. CAR	65,202	78,047	-16.5	-16.5	801,401	910,792	-12.3	-12
CT	0	9	-100	-100	4	4,690	-99.9	-99.9
IS	2,193	2,777	-21.0	-21.0	22,927	26,482	-13.7	-13.4
RC	341	686	-50.3	-50.3	3,358	7,363	-54.5	-54.4
ES	5,385	5,047	6.7	6.7	48,484	51,398	-6.0	-5.7
GS	587	916	-35.9	-35.9	6,604	7,773	-15.3	-15.0
LS	893	306	191.8	191.8	9,302	4,094	126.5	127.2
LC	152	290	-48	-48	1,979	2487	-21	-20
LFA	0	0	0	0	2	3	-34	-33
TOTAL LEXUS CAR	9,551	10,031	-4.8	-4.8	92,660	104,290	-11.4	-11.2
TOTAL TOYOTA CAR	74,753	88,078	-15.1	-15.1	894,061	1,015,082	-12.2	-11.9
SIENNA	6,719	8,941	-24.9	-24.9	87,672	111,489	-21.6	-21.4
C-HR	4,297	3866	11	11	49,642	25755	92.1	92.7
RAV4	38,669	32,542	18.8	18.8	427,170	407,594	4.5	4.8
FJ CRUISER	0	0	0	0	3	4	-25.2	-25
VENZA	8	0	0	0	9	14	-36	-36
HIGHLANDER	23,125	21,041	9.9	9.9	244,511	215,775	12.9	13.3
4RUNNER	13,309	11,954	11.3	11.3	139,694	128,296	8.5	8.9
SEQUOIA	1,131	1,152	-1.8	-1.8	11,121	12,156	-8.8	-8.5
LAND CRUISER	179	390	-54.1	-54.1	3,222	3,100	3.6	3.9
TOTAL TOYOTA DIV. SUV	80,718	70,945	13.8	13.8	875,372	792,694	10.1	10.4
TACOMA	21,531	18,705	15.1	15.1	245,659	198,125	23.6	24.0
TUNDRA	11,216	10,886	3.0	3.0	118,258	116,285	1.4	1.7
TOTAL TOYOTA DIV. PICKUP	32,747	29,591	10.7	10.7	363,917	314,410	15.4	15.7
TOTAL TOYOTA DIV. TRUCK	120,184	109,477	9.8	9.8	1,326,961	1,218,593	8.5	8.9
UX	453	0	0.0	0.0	453	0	0.0	0.0
NX	8,764	7,410	18.3	18.3	62,079	59,341	4.3	4.6
RX	13,222	13,951	-5.2	-5.2	111,641	108,307	2.7	3.1
GX	3,322	3325	-0.1	-0.1	26,724	27,190	-2.0	-1.7
LX	212	744	-71.5	-71.5	4,753	6,004	-21.1	-20.8
TOTAL LEXUS TRUCK	25,973	25,430	2.1	2.1	205,650	200,842	2.1	2.4
TOTAL TOYOTA TRUCK	145,727	134,907	8	8	1,532,181	1,419,435	7.6	7.9
Selling Days	26	26			307	306
DSR = Daily Selling Rate
*NA Built Vehicles	TOYOTA  U.S. SALES SUMMARY
	December, 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
COROLLA	23,791	18,532	28.4	28.4	280,884	308,695	-9.3	-9.0
CAMRY	28,892	35,144	-17.8	-17.8	327,883	346,864	-5.8	-5.5
AVALON	2,538	2,427	4.6	4.6	33,580	32,583	2.7	3.1
YARIS IA (INCL SCI IA)	1,154	1,908	-39.5	-39.5	25,269	35,727	-29.5	-29.3
RAV4	14,901	13,317	11.9	11.9	174,090	188,911	-8.1	-7.8
VENZA	8	0	0.0	0.0	9	14	-35.9	-35.7
HIGHLANDER	23,124	21,041	9.9	9.9	244,510	215,775	12.9	13.3
SIENNA	6,719	8,941	-24.9	-24.9	87,672	111,489	-21.6	-21.4
SEQUOIA	1,131	1,152	-1.8	-1.8	11,121	12,156	-8.8	-8.5
TACOMA	21,531	18,705	15.1	15.1	245,659	198,125	23.6	24.0
TUNDRA	11,216	10,886	3.0	3.0	118,258	116,285	1.4	1.7
ES	4,224	4,414	-4.3	-4.3	41,199	41,626	-1.3	-1.0
RX	9,962	13,585	-26.7	-26.7	83,331	102,606	-19.0	-18.8
TOTAL	149,191	150,052	-0.6	-0.6	1,673,465	1,710,856	-2.5	-2.2
N.A VEHICLES % OF TOTAL	67.7%	67.3%			69.0%	70.3%
TOYOTA DIV. IMPORT CAR	8,827	20,036	-55.9	-55.9	133,785	186,923	-28.7	-28.4
LEXUS IMPORT CAR	5,327	5,617	-5.2	-5.2	51,461	62,664	-18.1	-17.9
TOYOTA DIV NA BUILT CARS	56,375	58,011	-2.8	-2.8	667,616	723,869	-8.1	-7.8
LEXUS NA BUILT CARS	4,224	4,414	-4.3	-4.3	41,199	41,626	-1.3	-1.0
TOTAL TOYOTA CARS	74,753	88,078	-15.1	-15.1	894,061	1,015,082	-12.2	-11.9
TOYOTA DIV. IMPORT TRUCK	41,554	35,435	17.3	17.3	445,642	375,838	18.2	18.6
LEXUS IMPORT TRUCK	16,011	11,845	35.2	35.2	122,319	98,236	24.1	24.5
TOYOTA DIV NA BUILT TRUCK	78,630	74,042	6.2	6.2	881,319	842,755	4.2	4.6
LEXUS NA BUILT TRUCK	9,962	13,585	-26.7	-26.7	83,331	102,606	-19.0	-18.8
TOTAL TOYOTA TRUCK	145,727	134,907	8.0	8.0	1,532,181	1,419,435	7.6	7.9
Selling Days	26	26			307	306
	TOYOTA  U.S. HYBRID SALES SUMMARY
	December, 2018
	-- Current Month --				-- Calendar Year To Date --
	2018	2017	DSR %		2018	2017	DSR %
Toyota Prius Sedan	3,111	5,401	-42.4%		49,534	65,631	-24.8%
Toyota Prius V(only)	1	707	-99.9%		2,062	9,680	-78.8%
Toyota Prius C(only)	480	954	-49.7%		8,399	12,415	-32.6%
Toyota Prius PRIME(only)	2,759	2,420	14.0%		27,595	20,937	31.4%
Toyota RAV4 Hybrid	3,236	4,846	-33.2%		48,124	50,559	-5.1%
Lexus NX Hybrid	1367	731	87.0%		9,062	3,293	174.3%
Lexus RX Hybrid	2,179	967	125.3%		15,656	8,568	82.1%

[Drew Dowdell]

Those sedan/hatchback numbers are just murderous.... no wonder they are cutting back on production. 

Pruis down nearly 20%?  I guess it doesn't help that its ugly instead of just dull. 

[G. David Felt]

2 hours ago, Drew Dowdell said:

Those sedan/hatchback numbers are just murderous.... no wonder they are cutting back on production. 

Prius down nearly 20%?  I guess it doesn't help that its ugly instead of just dull. 

I am surprised by the 33% down for Rav4 hybrid when the rest of the CUV hybrids are doing well and the Rav4 ICE is up almost 12%.

[Drew Dowdell]

1 minute ago, dfelt said:

I am surprised by the 33% down for Rav4 hybrid when the rest of the CUV hybrids are doing well and the Rav4 ICE is up almost 12%.

RAV4 changed models this year.  The new hybrid may not be as much in circulation yet. 

[ocnblu]

14 hours ago, Drew Dowdell said:

The new hybrid may not be as much in circulation yet.

I think you're right.  It seems to have turned blue.  Do not resuscitate.

Edited January 4, 2019 by ocnblu

[smk4565]

Prius sales are awful because it is ugly, and not a good car.

The Tesla Model 3 outsold the Corolla last month.  That has to be concerning, they aren't even up to full capacity yet, the Model 3 could be the number 1 selling sedan in the USA in 2019, while all these other guys can't figure out how to sell a sedan.

[A Horse With No Name]

14 hours ago, smk4565 said:

Prius sales are awful because it is ugly, and not a good car.

The Tesla Model 3 outsold the Corolla last month.  That has to be concerning, they aren't even up to full capacity yet, the Model 3 could be the number 1 selling sedan in the USA in 2019, while all these other guys can't figure out how to sell a sedan.

Correct on the Model 3/Sedan, but the Prius is actually a very good car. Perhaps if you would remove your cranium from Hans rectal orifice you might make better more informed posts. 

[smk4565]

1 hour ago, A Horse With No Name said:

Correct on the Model 3/Sedan, but the Prius is actually a very good car. Perhaps if you would remove your cranium from Hans rectal orifice you might make better more informed posts. 

Prius is about $6k more than a Corolla, is smaller than a Corolla, and has less power.  Prius does get about 20 mpg more, but according to fueleconomy.gov the Prius saves $400 per year in gas over a Corolla.  So in 15 years it breaks even, not a good deal.

[A Horse With No Name]

1 hour ago, smk4565 said:

Prius is about $6k more than a Corolla, is smaller than a Corolla, and has less power.  Prius does get about 20 mpg more, but according to fueleconomy.gov the Prius saves $400 per year in gas over a Corolla.  So in 15 years it breaks even, not a good deal.

But impressive technology and a well built car. 

[G. David Felt]

1 hour ago, smk4565 said:

Prius is about $6k more than a Corolla, is smaller than a Corolla, and has less power.  Prius does get about 20 mpg more, but according to fueleconomy.gov the Prius saves $400 per year in gas over a Corolla.  So in 15 years it breaks even, not a good deal.

You also are forgetting the human element besides what @A Horse With No Name has stated that is very accurate. Humans make irrational decisions and in some regards some things seem stupid to one but to them makes sense and makes them feel good.

Most Prius owners want to minimize their carbon footprint. The Prius, VOLT, heck any hybrid or EV allows their owner to feel good about the carbon footprint they leave regardless of if they understand how the carbon footprint shifts.

[ocnblu]

That Prius AWD, with the TRD lift kit, BFG K02 tires, class III hitch and front winch would be pretty sweet.

[smk4565]

6 hours ago, dfelt said:

Most Prius owners want to minimize their carbon footprint. The Prius, VOLT, heck any hybrid or EV allows their owner to feel good about the carbon footprint they leave regardless of if they understand how the carbon footprint shifts.

Which means they are probably abandoning ship and buying Teslas.  Tesla could outsell Lexus in 2019, they are surging fast, Toyota better wake up or their "green car" buyers are going to disappear on them.