December 2018: Porsche Cars North America, Inc.

[William Maley]

Porsche Sets U.S. Retail Sales Record in 2018

• Deliveries increased 3.2 percent to 57,202, marking nine years in a row of growth

ATLANTA, Jan. 3, 2019 /PRNewswire/ -- Porsche Cars North America, Inc. (PCNA), importer and distributor of the Porsche 911, 718 Boxster and Cayman, Panamera, Cayenne, and Macan model lines, today announced December retail sales of 4,086. With that, 2018 sales reached a U.S. record of 57,202, an increase of 3.2 percent from the previous record in 2017. It was the ninth consecutive year of growth for PCNA and the seventh record year in a row.

The Macan led the pack with more than 23,500 deliveries in 2018, up 9.7 percent. In its second year as a new generation model, the Panamera also scored double-digit percentage growth with sales of 8,042. The iconic Porsche 911 roared ahead 7.6 percent to 9,647 sales, helped by strong demand for GT models. For December alone, the new Cayenne was the best-selling vehicle in the month as the Cayenne S and Turbo variants joined the lineup for the first time.

"Porsche and our 190 independent U.S. dealer partners are grateful for the excitement our cars are generating among customers," said Klaus Zellmer, President and CEO of PCNA. "A record 2018 is an excellent starting point for an even more dynamic 2019, when highlights will include the market entry of the next-generation 911, the updated Macan, and the launch of our first all-electric sports car, the Taycan, late in the year."

Model	December Sales		Year-to-Date
	2018	2017	2018	2017
ALL 911	789	773	9,647	8,970
ALL 718	237	301	5,276	5,087
ALL PANAMERA	332	455	8,042	6,731
ALL CAYENNE	1,383	940	10,733	13,203
ALL MACAN	1,345	1,444	23,504	21,429
GRAND TOTALS	4,086	3,913	57,202	55,420

[Drew Dowdell]

Porsche is basically an SUV brand now with a couple of sports cars thrown in just for history sake.