December 2018: Mazda North American Operations

[William Maley]

Mazda Reports December and Full Year 2018 Sales Results

IRVINE, Calif., Jan. 3, 2019 -- Mazda North American Operations (MNAO) today reported total December sales of 25,870 vehicles, a decrease of 3.8 percent compared to December 2017. With 26 selling days in December 2018, compared to 26 the year prior, the company posted a decrease of 3.8 percent on a Daily Selling Rate (DSR) basis.

Sales for 2018 totaled 300,325 vehicles an increase of 3.7 percent compared to 2017. There were 307 selling days in 2018, versus 306 in 2017, resulting in a full-year DSR increase of 3.4 percent.

KEY SALES NOTES:

• While Mazda's CX-line, including the CX-3, CX-5 and CX-9, saw December sales decline by 6.5 percent to 18,955 vehicles, total sales of the three crossover vehicles finished the year up 15.3 percent, with 195,778 vehicles sold in 2018.
• Sales of the Mazda6 totaled 2,357 in December, an increase of 32.7 percent compared to 2017. Mazda6 sales for 2018 reached 30,938 vehicles, a decrease of 7.4 percent compared to 2017.
• The Mazda MX-5 Miata finished December up 3.7 percent, with 511 vehicles sold, while full-year sales of the two-seat roadster totaled 8,971, a decrease of 20.6 percent compared to 2017.

	Month-To-Date					Year-To-Date
	December	December	%	% MTD		December	December	%	% YTD
	2018	2017	Change	DSR		2018	2017	Change	DSR
Mazda3	5,277	5,669	(6.9)%	(6.9)%		64,638	75,018	(13.8)%	(14.1)%
Mazda6	2,357	1,776	32.7%	32.7%		30,938	33,402	(7.4)%	(7.7)%
MX-5 Miata	511	493	3.7%	3.7%		8,971	11,294	(20.6)%	(20.8)%
CX-3	1,144	1,582	(27.7)%	(27.7)%		16,899	16,355	3.3%	3.0%
CX-5	13,741	14,097	(2.5)%	(2.5)%		150,622	127,563	18.1%	17.7%
CX-9	2,840	3,276	(13.3)%	(13.3)%		28,257	25,828	9.4%	9.0%
Total Vehicles
CARS	8,145	7,938	2.6%	2.6%		104,547	119,724	(12.7)%	(13.0)%
TRUCKS	17,725	18,955	(6.5)%	(6.5)%		195,778	169,746	15.3%	15.0%
TOTAL	25,870	26,893	(3.8)%	(3.8)%		300,325	289,470	3.7%	3.4%
Selling Days	26	26				307	306

[Drew Dowdell]

Nice to see Mazda up overall for the year. I hope the 2020 Mazda 3 they showed at the LA Auto Show gains some traction for them. 

[William Maley]

Someone pointed this out on Twitter this morning and I doubled checked to see if this was right.

The Mazda CX-5 outsold the rest of Mazda's lineup by 919 units (150,622 (CX-5) vs. 149,703 (Lineup minus CX-5)