November 2018: Hyundai Motor America

[William Maley]

Hyundai Motor America Reports November 2018 Sales

• Total Sales Up 1 Percent
• Hyundai Brand Sales Increase 3 Percent
• Record November Sales for Tucson, Total SUV and Ioniq

FOUNTAIN VALLEY, Calif., Dec. 3, 2018 – Hyundai Motor America reported November sales of Hyundai- and Genesis-branded vehicles of 57,499 units, a 1 percent increase in comparison with November 2017. Hyundai continues to achieve sales gains in the second half of the year with total sales increasing in six out of the last seven months. 

Sales by Brand

	Nov-18	Nov-17	2018 YTD	2017 YTD
Hyundai	57,082	55,435	602,527	603,315
Genesis	417	1,776	9,698	18,646
TOTAL	57,499	57,211	612,225	621,961

Hyundai Brand Highlights

Hyundai-branded vehicle sales increased by 3 percent, led again by a monthly SUV sales record that rose 17 percent compared with the prior year. This was the fourth month in a row Hyundai established a new monthly SUV sales mark, while retail SUV sales mix was 49 percent versus 38 percent last November. Tucson set a monthly record for the 21st month in a row, with a 3 percent increase and Kona reached nearly 6,000 units sold, its highest monthly total since going on sale in February. Sonata (up 2 percent), Veloster (up 9 percent) and Ioniq (up 12 percent), which also set a November sales record, were the other Hyundai models with improvements on the month.

“Hyundai’s product portfolio makeover of 10 all-new or redesigned models in 2018 are attracting consumers and resulting in sales growth in an industry we expect to be down slightly for the month,” said John Cook, director, Sales Operations, Hyundai Motor America. “We continue to focus on retail sales and with compelling offers during the Hyundai Holidays winter sales event we are aiming for an increase on the year. Going into 2019 with these new products and our new flagship premium three-row Palisade SUV that was launched at the Los Angeles Auto Show last week, we are building momentum and are poised to pick up market share.”

Hyundai Model Sales

Vehicle	Nov-18	Nov-17	2018 YTD	2017 YTD
Accent	1,957	3,624	25,260	53,750
Azera	-1	146	626	2,919
Elantra	18,148	19,060	185,339	176,860
Ioniq	1,074	962	13,801	10,289
Kona	5,976	0	38,771	0
Santa Fe	8,994	11,346	105,691	120,025
Sonata	8,173	7,982	96,413	123,295
Tucson	11,908	11,532	126,915	103,102
Veloster	853	781	9,710	11,903

Genesis Model Sales

Vehicle	Nov-18	Nov-17	2018 YTD	2017 YTD
G70	128	0	180	0
G80	217	1,408	7,358	14,654
G90	72	368	2,160	3,992