October 2018: Subaru of America, Inc.

[William Maley]

Subaru of America Reports Record October Sales

• Record October – monthly sales increase 2.5 percent
• 83 consecutive months of yearly month-over-month growth
• Best October ever for Ascent, Crosstrek and Forester
• 56 consecutive months of more than 10,000 Outbacks sold
• 63 consecutive months of more than 10,000 Foresters sold

November 1, 2018 , Camden, N.J. - Subaru of America, Inc. today reported 55,394 vehicle sales for October 2018, a 2.5 percent increase compared to October 2017. The company also reported year-to-date sales of 558,812 vehicles, a 4.9 percent gain compared to the same period in 2017.

October marked the 56th consecutive month of 40,000+ vehicle sales for the company. Ascent, Crosstrek and Forester sales were notably strong as each model achieved its best October ever. Crosstrek posted a 1.6 percent increase, while Forester posted a 19 percent increase compared to October 2017. In addition, 6,008 of the all-new 3-row Ascent SUVs were delivered in October.

“In closing out October, we proudly reflect on 83 consecutive months of yearly, month-over-month sales increases for the Subaru brand,” said Thomas J. Doll, President and CEO of Subaru of America, Inc. “Our continued success and monthly sales records are a tribute to the unwavering support of our dedicated retailer network across the country.”

“In its first full month of sales, strong momentum from the all-new 2019 Forester helped Subaru achieve another month of sales gains,” said Jeff Walters, Senior Vice President of Sales. “Paired with the continued success of the Ascent, Subaru is well positioned for a promising final quarter of 2018.”

 

Carline	Oct-18	Oct-17	% Chg	Oct-18	Oct-17	% Chg
	MTD	MTD	MTD	YTD	YTD	YTD
Forester	15,981	13,430	19.0%	137,905	145,460	-5.2%
Impreza	5,499	6,733	-18.3%	65,039	71,322	-8.8%
WRX/STI	2,277	2,416	-5.8%	24,234	26,572	-8.8%
Ascent	6,008	0	0.0%	22,588	0	0.0%
Legacy	2,752	4,538	-39.4%	33,832	41,999	-19.5%
Outback	11,574	15,786	-26.7%	149,566	156,277	-4.3%
BRZ	254	271	-6.3%	3,184	3,578	-11.0%
Crosstrek	11,049	10,871	1.6%	122,464	87,685	39.7%
TOTAL	55,394	54,045	2.5%	558,812	532,893	4.9%