October 2018: American Honda Motor Co., Inc.

[William Maley]

Trucks and Electrified Vehicles Spark Strong October Sales for American Honda

Nov 1, 2018

• American Honda trucks gain 6.5% to set new October record
• Honda electrified vehicles have best month on record, exceeding 6,000 retail sales for second month in a row
• Honda Pilot sales climb 31% for best October sales; Odyssey rises 15%
• Acura trucks set new October record, gaining 15%
• Acura RDX records best October and second best single month in history, jumping 75% 

Honda Sales Highlights

The Honda brand enjoyed its 4th best October sales month of all time as trucks again led Honda sales gains, while cars were quietly stealing the show as electrified vehicle sales defied gravity and Accord continued to gain momentum.

• Honda trucks gained 5.1% on sales of 57,169, a new October record:
  • Pilot set a new October mark, gaining 31.1% on sales of 13,479.
  • Odyssey sales rose 15.1% on sales of 8,403.
  • CR-V sales totaled 27,825 for a gain of 0.2%.
• Electrified vehicle sales totaled 6,315 in October, setting a second consecutive best-ever monthly record while recording a 4th consecutive month of sales over 5,000 units.

Acura Sales Highlights

The Acura RDX nearly eclipsed its best-ever month (June 2018) as it continues to bring the heat to one of the industry’s hottest segments, helping the brand to a 7.3% gain and trucks to a new record in October.

• RDX sales leaped 75.3%, posting total sales of 6,193 for a best October and second best month ever.
• Acura trucks set a new October sales record, rising 15.1% on sales of 10,148 vehicles.
• Sales of the gateway model ILX topped 1,000 units for a 3% gain just as the redesigned and lower-priced 2019 model has begun arriving in Acura showrooms.

 

	American Honda Vehicle Sales for October 2018
								Month-to-Date						Year-to-Date
								October 2018		October 2017	DSR** % Change		MoM % Change	October 2018		October 2017	DSR** % Change	YoY % Change
	American Honda Total							122,182		127,353	-7.8%		-4.1%	1,329,179		1,358,956	-2.6%	-2.2%
	Total Car Sales							54,865		64,162	-17.8%		-14.5%	610,483		677,343	-10.2%	-9.9%
	Total Truck Sales							67,317		63,191	2.4%		6.5%	718,696		681,613	5.0%	5.4%
	Honda Total Car Sales							51,389		60,283	-18.0%		-14.8%	574,309		636,700	-10.2%	-9.8%
	Honda Total Truck Sales							57,169		54,372	1.1%		5.1%	626,763		595,432	4.9%	5.3%
	Acura Total Car Sales							3,476		3,879	-13.8%		-10.4%	36,174		40,643	-11.3%	-11.0%
	Acura Total Truck Sales							10,148		8,819	10.6%		15.1%	91,933		86,181	6.3%	6.7%
	* Total Domestic Car Sales							44,202		58,334	-27.1%		-24.2%	505,340		572,628	-12.1%	-11.8%
					Honda Division			40,865		54,554	-28.0%		-25.1%	470,722		532,907	-12.0%	-11.7%
					Acura Division			3,337		3,780	-15.1%		-11.7%	34,618		39,721	-13.2%	-12.8%
	* Total Domestic Truck Sales							67,317		63,191	2.4%		6.5%	718,696		681,613	5.0%	5.4%
					Honda Division			57,169		54,372	1.1%		5.1%	626,763		595,432	4.9%	5.3%
					Acura Division			10,148		8,819	10.6%		15.1%	91,933		86,181	6.3%	6.7%
	Total Import Car Sales							10,663		5,828	75.9%		83.0%	105,143		104,715	0.0%	0.4%
					Honda Division			10,524		5,729	76.6%		83.7%	103,587		103,793	-0.6%	-0.2%
					Acura Division			139		99	35.0%		40.4%	1,556		922	68.1%	68.8%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Honda Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
					Acura Division			0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							108,558		114,655	-9.0%		-5.3%	1,201,072		1,232,132	-2.9%	-2.5%
			ACCORD					23,778		26,740	-14.5%		-11.1%	239,077		277,542	-14.2%	-13.9%
			CIVIC					22,450		30,319	-28.8%		-26.0%	277,486		314,699	-12.2%	-11.8%
			CLARITY					2,100		34	5,838.9%		6,076.5%	15,414		566	2,612.7%	2,623.3%
			CR-Z					1		18	-94.7%		-94.4%	36		669	-94.6%	-94.6%
			FIT					920		3,172	-72.1%		-71.0%	33,854		43,221	-22.0%	-21.7%
			INSIGHT					2,140		0	0.0%		0.0%	8,442		3	280,200.8%	281,300.0%
			CROSSTOUR					0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
			CR-V					27,825		27,773	-3.7%		0.2%	305,446		308,706	-1.4%	-1.1%
			HR-V					4,961		6,304	-24.3%		-21.3%	74,940		80,338	-7.1%	-6.7%
			ODYSSEY					8,403		7,301	10.7%		15.1%	87,692		82,610	5.7%	6.2%
			PILOT					13,479		10,285	26.0%		31.1%	133,380		94,488	40.6%	41.2%
			RIDGELINE					2,501		2,709	-11.2%		-7.7%	25,305		29,285	-13.9%	-13.6%
	Acura Division Total							13,624		12,698	3.2%		7.3%	128,107		126,824	0.6%	1.0%
			ILX					1,056		1,025	-0.9%		3.0%	9,298		10,098	-8.3%	-7.9%
			NSX					18		87	-80.1%		-79.3%	140		442	-68.4%	-68.3%
			RLX / RL					139		99	35.0%		40.4%	1,556		922	68.1%	68.8%
			TLX					2,263		2,668	-18.4%		-15.2%	25,180		29,181	-14.0%	-13.7%
			MDX					3,955		5,287	-28.1%		-25.2%	41,142		43,469	-5.7%	-5.4%
			RDX					6,193		3,532	68.6%		75.3%	50,791		42,712	18.5%	18.9%
	Selling Days							26		25				256		255
	*    Honda and Acura vehicles are made of domestic & globally-sourced parts
	**   Daily Selling Rate