October 2018: Toyota Motor North America

[William Maley]

Toyota Motor North America Reports U.S. Sales for October 2018

• Toyota posted best-ever light truck sales for October
• Toyota Highlander, 4Runner posted best-ever October
• Lexus total RX, NXh posted best-ever October

PLANO, Texas, Nov. 1, 2018 /PRNewswire/ -- Toyota Motor North America (TMNA) today reported October 2018 sales of 191,102 units. With one more selling day in October 2018 compared to October 2017, sales were up 1.4 percent on a volume basis and down 2.5 percent on a daily selling rate (DSR) basis. 

Toyota division posted October 2018 sales of 168,386 units, up 1.7 percent on a volume basis and down 2.2 percent on a DSR basis.   

Lexus posted October sales of 22,716 units, down 0.8 percent on a volume basis and down 4.6 percent on a DSR basis.

October 2018 Highlights:

• Camry recorded sales of 26,914 units
• Corolla posted sales of 22,020 units
• Toyota division posted best-ever October for light truck sales
• RAV4 posted sales of 34,004 units
• Highlander sales increased by 17.7 percent, a best-ever October
• 4Runner sales increased by 13.2 percent, a best-ever October
• Tacoma sales increased by 29.9 percent
• Tundra posted sales of 9,571 units
• Lexus LUVs posted sales of 15,101 units
• NXh sales were up 232 percent, a best-ever October
• RX posted sales of 8,608 units, a best-ever October
• LS sales increased by 154.6 percent
• ES sales increased by 34.7 percent

*Note:  Unless otherwise stated, all figures reflect unadjusted raw sales volume

TOYOTA  U.S. SALES SUMMARY
October 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
TOTAL TOYOTA	191,102	188,434	-2.5	1.4	2,015,339	2,019,915	-0.6	-0.2
TOTAL TOYOTA DIV	168,386	165,540	-2.2	1.7	1,778,999	1,777,362	-0.3	0.1
TOTAL LEXUS	22,716	22,894	-4.6	-0.8	236,340	242,553	-2.9	-2.6
YARIS IA (INCL SCI IA)	1,102	2,676	-60.4	-58.8	22,665	31,270	-27.8	-27.5
YARIS LIFTBACK	207	202	-1.5	2.5	1,702	8,248	-79.4	-79.4
YARIS	146	0	0.0	0.0	154	0	0.0	0.0
TOTAL YARIS	1,455	2,878	-51.4	-49.4	24,521	39,518	-38.2	-37.9
iQ	0	0	0	0	0	0	0	0.0
xD	0	0	0	0	0	2	-100	-100.0
xB	0	0	0	0	1	0	0	0.0
tC	1	2	-51.9	-50.0	2	197	-99.0	-99.0
COROLLA IM (INCL SCI IM)	1,604	1,490	3.5	7.7	19,471	17,641	9.9	10.4
COROLLA SEDAN	20,416	23,177	-15.3	-11.9	237,717	272,299	-13.0	-12.7
TOTAL COROLLA	22,020	24,667	-14.2	-10.7	257,188	289,940	-11.6	-11.3
86 (INCL FR-S)	335	458	-29.7	-26.9	3,558	5,965	-40.6	-40.4
MIRAI	119	249	-54.0	-52.2	1,274	1,293	-1.9	-1.5
AVALON	2,163	2,648	-21.5	-18.3	28,817	27,703	3.6	4.0
PRIUS	6,306	7,710	-21.4	-18.2	75,231	91,032	-17.7	-17.4
CAMRY	26,914	26,252	-1.4	2.5	289,801	308,759	-6.5	-6.1
TOTAL TOYOTA DIV. CAR	59,313	64,864	-12.1	-8.6	680,393	764,409	-11.3	-11
CT	0	10	-100	-100	4	4,673	-99.9	-99.9
IS	1,511	1,972	-26.3	-23.4	18,904	21,247	-11.4	-11.0
RC	211	828	-75.5	-74.5	2,804	5,851	-52.3	-52.1
ES	4,531	3,365	29.5	34.7	38,877	42,440	-8.8	-8.4
GS	387	558	-33.3	-30.6	5,545	6,118	-9.7	-9.4
LS	835	328	144.8	154.6	7,507	3,430	118.0	118.9
LC	140	219	-39	-36	1,688	1917	-12	-12
LFA	0	1	-100	-100	2	3	-34	-33
TOTAL LEXUS CAR	7,615	7,281	0.6	4.6	75,331	85,679	-12.4	-12.1
TOTAL TOYOTA CAR	66,928	72,145	-10.8	-7.2	755,724	850,088	-11.4	-11.1
SIENNA	6,854	7,255	-9.2	-5.5	74,227	94,878	-22.1	-21.8
C-HR	3,683	3638	-3	1	41,613	18498	124.1	125
RAV4	34,004	34,086	-4.1	-0.2	353,151	346,316	1.6	2.0
FJ CRUISER	0	1	-100	-100	3	4	-25.3	-25
VENZA	0	0	0	0	0	14	-100	-100
HIGHLANDER	20,548	17,461	13.2	17.7	201,247	175,657	14.1	14.6
4RUNNER	12,624	11,153	8.8	13.2	114,891	106,239	7.7	8.1
SEQUOIA	892	996	-13.9	-10.4	8,997	9,995	-10.3	-10.0
LAND CRUISER	363	260	34.2	39.6	2,681	2,428	10.0	10.4
TOTAL TOYOTA DIV. SUV	72,114	67,595	2.6	6.7	722,583	659,151	9.2	9.6
TACOMA	20,534	15,804	24.9	29.9	204,443	163,225	24.8	25.3
TUNDRA	9,571	10,022	-8.2	-4.5	97,353	95,699	1.3	1.7
TOTAL TOYOTA DIV. PICKUP	30,105	25,826	12.1	16.6	301,796	258,924	16.1	16.6
TOTAL TOYOTA DIV. TRUCK	109,073	100,676	4.2	8.3	1,098,606	1,012,953	8.0	8.5
NX	4,180	4,540	-11.5	-7.9	47,693	46,527	2.1	2.5
RX	8,608	8,374	-1.2	2.8	88,171	84,254	4.2	4.6
GX	1,936	2090	-10.9	-7.4	21,033	21,433	-2.2	-1.9
LX	377	609	-40.5	-38.1	4,112	4,660	-12.1	-11.8
TOTAL LEXUS TRUCK	15,101	15,613	-7.0	-3.3	161,009	156,874	2.2	2.6
TOTAL TOYOTA TRUCK	124,174	116,289	2.7	6.8	1,259,615	1,169,827	7.3	7.7
Selling Days	26	25			256	255
DSR = Daily Selling Rate
*NA Built Vehicles                                         TOYOTA  U.S. SALES SUMMARY
October, 2018
	-- CURRENT MONTH --				-- CALENDAR YEAR TO DATE --
	2018	2017	DSR %	VOL %	2018	2017	DSR %	VOL %
COROLLA	20,416	23,177	-15.3	-11.9	237,717	272,299	-13.0	-12.7
CAMRY	26,550	19,631	30.0	35.2	274,625	284,090	-3.7	-3.3
AVALON	2,163	2,648	-21.5	-18.3	28,817	27,703	3.6	4.0
YARIS IA (INCL SCI IA)	1,102	2,676	-60.4	-58.8	22,665	31,270	-27.8	-27.5
RAV4	13,720	17,360	-24.0	-21.0	144,485	163,612	-12.0	-11.7
VENZA	0	0	0.0	0.0	0	14	-100.0	-100.0
HIGHLANDER	20,548	17,461	13.2	17.7	201,247	175,657	14.1	14.6
SIENNA	6,854	7,255	-9.2	-5.5	74,227	94,878	-22.1	-21.8
SEQUOIA	892	996	-13.9	-10.4	8,997	9,995	-10.3	-10.0
TACOMA	20,534	15,804	24.9	29.9	204,443	163,225	24.8	25.3
TUNDRA	9,571	10,022	-8.2	-4.5	97,353	95,699	1.3	1.7
ES	3,590	2,890	19.4	24.2	33,693	33,896	-1.0	-0.6
RX	6,129	8,042	-26.7	-23.8	66,180	79,292	-16.9	-16.5
TOTAL	132,215	127,962	-0.7	3.3	1,394,603	1,431,630	-3.0	-2.6
N.A VEHICLES % OF TOTAL	69.2%	67.9%			69.2%	70.9%
TOYOTA DIV. IMPORT CAR	8,936	16,732	-48.6	-46.6	116,415	149,047	-22.2	-21.9
LEXUS IMPORT CAR	4,025	4,391	-11.9	-8.3	41,638	51,783	-19.9	-19.6
TOYOTA DIV NA BUILT CARS	50,377	48,132	0.6	4.7	563,978	615,362	-8.7	-8.4
LEXUS NA BUILT CARS	3,590	2,890	19.4	24.2	33,693	33,896	-1.0	-0.6
TOTAL TOYOTA CARS	66,928	72,145	-10.8	-7.2	755,724	850,088	-11.4	-11.1
TOYOTA DIV. IMPORT TRUCK	36,954	31,778	11.8	16.3	367,854	309,873	18.2	18.7
LEXUS IMPORT TRUCK	8,972	7,571	13.9	18.5	94,829	77,582	21.8	22.2
TOYOTA DIV NA BUILT TRUCK	72,119	68,898	0.6	4.7	730,752	703,080	3.5	3.9
LEXUS NA BUILT TRUCK	6,129	8,042	-26.7	-23.8	66,180	79,292	-16.9	-16.5
TOTAL TOYOTA TRUCK	124,174	116,289	2.7	6.8	1,259,615	1,169,827	7.3	7.7
Selling Days	26	25			256	255
	TOYOTA  U.S. HYBRID SALES SUMMARY
October, 2018
	-- Current Month --				-- Calendar Year To Date --
	2018	2017	DSR %		2018	2017	DSR %
Toyota Prius Sedan	3,772	4,532	-20.0%		43,243	55,443	-22.3%
Toyota Prius V(only)	1	652	-99.9%		2,058	8,299	-75.3%
Toyota Prius C(only)	532	900	-43.2%		7,406	10,607	-30.5%
Toyota Prius PRIME(only)	2,001	1,626	18.3%		22,524	16,683	34.5%
Toyota RAV4 Hybrid	3,986	5,012	-23.5%		40,981	41,364	-1.3%
Lexus NX Hybrid	656	190	232.0%		6,882	2,131	221.7%
Lexus RX Hybrid	1,416	675	101.7%		11,850	6,848	72.4%