September 2018: Volkswagen of America

[William Maley]

Volkswagen of America Announces September 2018 Sales Results

• Sales totaled 30,555 units, a decrease of 4.8 percent compared to September 2017
• Year-to-date sales totaled 266,228 units, an increase of 5.5 percent over 2017
• Sales of the all-new 2018 Tiguan totaled 7,213 units
• Jetta sales totaled 10,631 units
• Sales of the Chattanooga-built Atlas totaled 4,291 units

Herndon, VA — (October 2, 2018) Volkswagen of America, Inc. (VWoA) today reported sales of 30,555 units delivered in September 2018, a decrease of 4.8 percent over September 2017. With 266,228 units year-to-date in 2018, sales have now risen 5.5 percent this year to date.

September sales were impacted by delays in the certification process caused by a backlog in meeting new Worldwide Harmonised Light Vehicle Test Procedure standards. Certification delays pushed back the arrival of some model year 2019 vehicles, limiting inventory for the month.  

Volkswagen’s growing SUV portfolio continued to gain momentum through September, with all-new Atlas and 2018 Tiguan sales accounting for 37 percent of the brand’s sales. The Jetta led the brand with 10,631 vehicles delivered in September, supported by the all-new 2019 model, which was recently awarded as one of Wards 10 Best User Experiences for 2018.

“SUV sales continue to expand VW’s reach with consumers,” said Derrick Hatami, executive vice president of sales, marketing and after sales for VWoA. “The all-new Tiguan and Chattanooga-built Atlas have accounted for more than 40 percent of our sales year-to-date and we see momentum building with total SUV sales up more than 42 percent in September. The reception of the 2019 Jetta and the traction we’ve gained in the SUV market remain positive. We’re encouraged by our overall growth so far this year.”

September 2018 Sales

	Sept. 18	Sept. 17	Yr/Yr%  change	Sept. 18 YTD	Sept. 17 YTD	Yr/Yr%  change
Golf	499	1,264	-60.5%	5,671	11,137	-49.1%
GTI	1,428	2,217	-35.6%	13,301	16,814	-20.9%
Golf R	227	71	219.7%	3,120	2,655	17.5%
e-Golf	14	187	-92.5%	840	2,699	-68.9%
Golf SportWagen	1,165	1,946	-40.1%	11,421	22,171	-48.5%
Total Golf Family	3,333	5,685	-41.4%	34,353	55,476	-38.1%
Jetta Sedan	10,630	12,038	-11.7%	61,118	90,996	-32.8%
Jetta SportWagen        (now Golf SportWagen)	1	N/A	N/A	71	N/A	N/A
Total Jetta	10,631	12,038	-11.7%	61,189	90,995	-32.8%
Beetle Coupe	608	600	1.3%	7,385	6,872	7.5%
Beetle Convertible	391	465	-15.9%	4,765	5,597	-14.9%
Total Beetle	999	1,065	-6.2%	12,150	12,469	-2.6%
EOS*	N/A	N/A	N/A	N/A	1	N/A
Passat	3,295	4,636	-28.9%	33,527	50,630	-33.8%
CC	21	71	-70.4%	409	1,182	-65.4%
Tiguan Limited	705	1,226	-42.5%	12,595	20,680	-39.1%
2018 Tiguan	7,213	3,075	134.6%	67,232	6,184	987.2%
Touareg	67	221	-69.7%	1,771	2,608	-32.1%
Atlas	4,291	4,095	4.8%	43,002	12,231	251.6%
TOTAL	30,555	32,112	-4.8%	266,228	252,456	5.5%

*Eos production ended in July 2015