September 2018: American Honda

[William Maley]

Truck Sales Soar in September with Multiple Records for American Honda

• American Honda light trucks set new September record, gaining 6.3%
• Honda brand trucks have best-ever September, with Pilot posting record September, up 50%
• Honda electrified vehicle sales set new monthly record, topping 5,000 units for third consecutive month
• Acura sales rise 4.4%, fueled by record September truck sales
• RDX sets fourth straight monthly sales record with massive 54% gain; MDX sales top 4,600 units

"We enter the final quarter of the year in a very strong position across our passenger car and light-truck lineups, putting us in striking distance of a fourth consecutive year of record sales for the Honda and Acura brands combined," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division.

Honda Brand Report
Honda trucks continued to build strong momentum in September, with record total sales and strong performances across the lineup. While car sales ceded some ground to trucks, the strength of Honda passenger cars has pushed them to the top of industry retail market share, despite tight supplies of key models.

• Honda Pilot jumped 50.2% in September on sales of 15,464 units.
• CR-V sales topped 30,000 units for the month, just shy of another record.
• With gas prices topping $4.00/gallon in parts of the U.S., sales of Honda electrified vehicles continue to rise, with Accord Hybrid, Insight and Clarity Plug-in Hybrid combining for nearly 6,000 September deliveries.

Acura Brand Report
The new RDX continued to break sales records and combined with strong MDX sales to set a new September record for Acura trucks.

• RDX set its 4th straight monthly sales mark since launching in June. Sales totaled 5,699 for the month, a gain of 54.3%.
• Acura's flagship luxury SUV, the MDX, turned in another strong performance with sales of 4,643 units in September.
• The refreshed and re-energized 2019 ILX goes on sale later this month.

 

	American Honda Vehicle Sales for September 2018
								Month-to-Date						Year-to-Date
								September 2018		September 2017	DSR** % Change		MoM % Change	September 2018		September 2017	DSR** % Change	YoY % Change
	American Honda Total							132,668		142,722	-3.3%		-7.0%	1,206,997		1,231,603	-2.0%	-2.0%
	Total Car Sales							58,883		73,292	-16.4%		-19.7%	555,618		613,181	-9.4%	-9.4%
	Total Truck Sales							73,785		69,430	10.5%		6.3%	651,379		618,422	5.3%	5.3%
	Honda Total Car Sales							55,714		69,407	-16.5%		-19.7%	522,920		576,417	-9.3%	-9.3%
	Honda Total Truck Sales							63,443		60,369	9.3%		5.1%	569,594		541,060	5.3%	5.3%
	Acura Total Car Sales							3,169		3,885	-15.2%		-18.4%	32,698		36,764	-11.1%	-11.1%
	Acura Total Truck Sales							10,342		9,061	18.7%		14.1%	81,785		77,362	5.7%	5.7%
	* Total Domestic Car Sales							46,665		65,647	-26.1%		-28.9%	461,138		514,294	-10.3%	-10.3%
		Honda Division						43,660		61,856	-26.6%		-29.4%	429,857		478,353	-10.1%	-10.1%
		Acura Division						3,005		3,791	-17.6%		-20.7%	31,281		35,941	-13.0%	-13.0%
	* Total Domestic Truck Sales							73,785		69,430	10.5%		6.3%	651,379		618,422	5.3%	5.3%
		Honda Division						63,443		60,369	9.3%		5.1%	569,594		541,060	5.3%	5.3%
		Acura Division						10,342		9,061	18.7%		14.1%	81,785		77,362	5.7%	5.7%
	Total Import Car Sales							12,218		7,645	66.2%		59.8%	94,480		98,887	-4.5%	-4.5%
		Honda Division						12,054		7,551	66.0%		59.6%	93,063		98,064	-5.1%	-5.1%
		Acura Division						164		94	81.4%		74.5%	1,417		823	72.2%	72.2%
	Total Import Truck Sales							0		0	0.0%		0.0%	0		0	0.0%	0.0%
		Honda Division						0		0	0.0%		0.0%	0		0	0.0%	0.0%
		Acura Division						0		0	0.0%		0.0%	0		0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total							119,157		129,776	-4.5%		-8.2%	1,092,514		1,117,477	-2.2%	-2.2%
		ACCORD						25,357		29,789	-11.5%		-14.9%	215,299		250,802	-14.2%	-14.2%
		CIVIC						24,806		35,452	-27.2%		-30.0%	255,036		284,380	-10.3%	-10.3%
		CLARITY						2,200		66	3,366.7%		3,233.3%	13,314		532	2,402.6%	2,402.6%
		CR-Z						0		27	-100.0%		-100.0%	35		651	-94.6%	-94.6%
		FIT						1,507		4,073	-61.5%		-63.0%	32,934		40,049	-17.8%	-17.8%
		INSIGHT						1,844		0	0.0%		0.0%	6,302		3	209,966.7%	209,966.7%
		CROSSTOUR						0		0	0.0%		0.0%	0		5	-100.0%	-100.0%
		CR-V						30,587		30,956	2.8%		-1.2%	277,621		280,933	-1.2%	-1.2%
		HR-V						5,978		8,024	-22.5%		-25.5%	69,979		74,034	-5.5%	-5.5%
		ODYSSEY						8,878		8,310	11.1%		6.8%	79,289		75,309	5.3%	5.3%
		PILOT						15,464		10,295	56.2%		50.2%	119,901		84,203	42.4%	42.4%
		RIDGELINE						2,536		2,784	-5.3%		-8.9%	22,804		26,576	-14.2%	-14.2%
	Acura Division Total							13,511		12,946	8.5%		4.4%	114,483		114,126	0.3%	0.3%
		ILX						930		1,222	-20.9%		-23.9%	8,242		9,073	-9.2%	-9.2%
		NSX						11		26	-56.0%		-57.7%	122		355	-65.6%	-65.6%
		RLX / RL						164		94	81.4%		74.5%	1,417		823	72.2%	72.2%
		TLX						2,064		2,543	-15.6%		-18.8%	22,917		26,513	-13.6%	-13.6%
		MDX						4,643		5,368	-10.0%		-13.5%	37,187		38,182	-2.6%	-2.6%
		RDX						5,699		3,693	60.5%		54.3%	44,598		39,180	13.8%	13.8%
	Selling Days							25		26				230		230
	*    Honda and Acura vehicles are made of domestic & global sourced parts
	**   Daily Selling Rate