August 2018: Hyundai Motor America

[William Maley]

Hyundai Motor America Reports August 2018 Sales

• Total Sales Up 6 Percent Year-Over-Year
• Retail Sales Up 12 Percent Year-Over-Year
• Best All-time August SUV and Tucson Sales
• Total SUV Sales Up 30 Percent Compared with Last August

FOUNTAIN VALLEY, Calif., Sept. 4, 2018 – Hyundai Motor America reported August sales of Hyundai- and Genesis-branded vehicles of 57,542 units, a 6 percent increase in comparison with August 2017. Retail sales for the month were up 12 percent, while fleet deliveries were down 30 percent compared with last year and less than 10 percent of total volume.

Sales by Brand

	Aug-18	Aug-17	2018 YTD	2017 YTD
Hyundai	56,929	52,507	435,852	441,385
Genesis	613	1,803	8,490	13,348
TOTAL	57,542	54,310	444,342	454,733

Hyundai Brand Highlights

Hyundai vehicles achieved an 8 percent gain backed by the best total August SUV and Tucson sales. Tucson set a monthly sales record for the 18th month in a row with a 19 percent improvement compared with last year. Kona sales exceeded 4,700 units and the all-new 2019 Santa Fe continues to arrive at dealers in larger numbers. The strong performance of Hyundai's SUV lineup led to total SUV sales of 27,678 units, a 30 percent increase year-over-year and the highest August SUV sales total in company history. On the car front, Elantra achieved its fourth straight month of sales growth with 15,475 units sold, a 2 percent increase.

"Hyundai's double digit retail sales increase is the result of our improving product mix, and the hard work of our dealer partners and sales and marketing teams," said John Angevine, director, National Sales, Hyundai Motor America. "It's a great sign that Hyundai is regaining its sales momentum in the second half of the year, with SUV sales nearly 50 percent of volume and car models, like Elantra standing out in its segment."

Hyundai Model Sales

Vehicle	Aug-18	Aug-17	2018 YTD	2017 YTD
Accent	2,586	2,632	19,284	37,262
Azera	0	349	626	2,374
Elantra	15,475	15,127	128,956	128,666
Ioniq	945	1,159	10,742	7,292
Kona	4,772	0	24,138	0
Santa Fe	11,347	11,474	78,807	84,235
Sonata	9,457	10,866	73,240	97,829
Tucson	11,559	9,757	92,868	72,721
Veloster	788	1,018	7,190	9,841

Genesis Brand Highlights

Genesis Motor America reported sales of 613 in August, a 66 percent decrease compared with the prior year. While planning to transition to a smaller retail network, importation of model year 2018 vehicles was stopped in the spring. This retail result stems from a significant lack of inventory.

In August, Genesis participated in the Monterey Classic Car Week for the third consecutive year. Genesis displayed the high-performance Essentia Concept at McCall’s Motorworks Revival: at The Quail, a Motorsports Gathering; and at the Pebble Beach Concours d’Elegance, alongside the most innovative concept vehicles. Genesis also displayed throughout the week and donated a 2019 G70 as part of a charity raffle, to benefit Animal Friends Rescue Project & Salinas Valley Memorial Hospital Foundation.

The new Genesis retail network will begin to open and the first-ever, all-new 2019 G70 luxury sport sedan will launch in September.

Genesis Model Sales

Vehicle	Aug-18	Aug-17	2018 YTD	2017 YTD
G80	477	1,484	6,621	10,471
G90	136	319	1,869	2,877

[G. David Felt]

No matter how one looks at this, they have hit a homerun in every segment pretty much.

[smk4565]

I think that Kona will sell like hot cakes the more people see it and inventories are built up.

The Genesis brand is in a sad state of affairs.  Those things aren't selling at all.

[Robert Hall]

It's too bad about Genesis..they misjudged the market and their product mix.  Their cars sound quite good from what I've read, esp. the new G70.  The problem is the luxury market has shifted to CUVs and SUVs in a big way...