Jag delivers 10 iPace EVs for use in the worlds biggest diesel taxi market dominated by Mercedes-benz E-Class.

[G. David Felt]

http://www.thedrive.com/news/22659/the-electric-jaguar-i-pace-is-germanys-newest-taxi

Seems Munich is wanting to clean up the air and as such, one of the largest taxi services just took delivery of 10 new iPace EVs to use and see how they do against the dominate taxi there, the Mercedes-benz E-Class taxi. 

Munich has acknowledged they have a noise, emission pollution problem that contributes to their acid rain problem and is hoping that new EV taxis can replace their massive diesel taxi fleet dominated by Mercedes-benz E-Class and BMW 5 series sedans.

[balthazar]

What a biazzare marketing move for a luxury brand pinning their future hopes on a new segment.

[G. David Felt]

19 hours ago, balthazar said:

What a bizarre marketing move for a luxury brand pinning their future hopes on a new segment.

Munich has dictated an end to diesel taxis by 2020 so the option will be gas only, hybrids or evs. Makes sense to get their Electric CUV into the market and show it can do duty in a demanding taxi market.

[Robert Hall]

33 minutes ago, dfelt said:

 Makes sense to get their Electric CUV into the market and show it can do duty in a demanding taxi market.

Definitely seems to be a good durability test environment.